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Helping self-care businesses take care of themselves

Co-founders Matt Danna and Sean Stavropoulos started 

 as an appointment scheduling tool for salons, and it’s grown into a complete client experience platform, including scheduling, business management, automated email marketing, and reliable payment processing used by over 3,500 self-care businesses. Fueled by a deep understanding of the day-to-day needs of barbershop, salon, spa, and medspa owners, they identified one of the biggest gaps in the industry: access to working capital.

“For years, the self-care industry has been underserved by lenders who understand little to nothing about how these unique businesses work. Traditional small business loans have only been accessible to business owners who don't actually need them. It’s also no secret that the women- and minority-owned businesses that make up a significant portion of the self-care industry have long struggled to access the loans and lines of credit on which small businesses depend, ” said Matt Danna.

To help close this capital gap, they launched 

, powered by Pipe. Boulevard Capital lets self-care business owners access the capital they deserve based on what they’ve built. 

For Boulevard users, accessing capital has never been simpler. Pipe’s streamlined process allows them to get pre-approved based on their Boulevard transaction data, so they can access the capital they need without credit checks or lengthy financial histories. This approach not only democratizes access to capital but also aligns payment with the merchant's sales cycles, so they’re never stuck with a high fixed payment during a slow period.

By partnering with Pipe, Boulevard gives the self-care industry:

Expanding opportunities: launch capital in 

Boulevard is a great example of how vertically focused Payfacs and ISVs can bring capital access to industries that need it most. Pipe’s mission is to expand access to unbiased capital for SMBs. No one knows SMBs better than the vendors that serve them, and there’s no better place for them to access capital than the platforms they use to run their businesses every day. Pipe’s infrastructure is designed to embed seamlessly, offering capital access to your merchants with just a few clicks, all while feeling native to your platform.

Embedded capital solves the biggest problems SMBs face in almost any industry; access to working capital. Ready to unlock growth for your merchants, while also growing your GPV and increasing user loyalty? Schedule a demo with us today. 

Co-founders Matt Danna and Sean Stavropoulos started Boulevard as an appointment scheduling tool for salons.

Boulevard Capital Unbiased access for an underserved industry

Boulevard Capital: Unbiased access for an underserved industry

Priority is a leading payments and banking solutions provider that helps businesses take and make payments and monetize payment networks.

They’re on a mission to simplify how businesses handle their finances. They also recognize how critical capital access is to the health and survival of small businesses. “We call it unified commerce, where payments, banking, and payables are all connected on a single platform. A big part of that is giving businesses access to capital when they need it,” said Thomas Priore, Chairman and CEO of Priority.

To make that quick, flexible capital access a reality, they launched Priority Capital, powered by Pipe. After a successful pilot test, Priority implemented a full embedded UI integration within 7 days to power Priority Capital inside their payments ecosystem. This integration offers Priority businesses a straightforward, user-friendly path to obtaining the capital they need to grow, without the hassle of credit checks, high rates, or opaque terms.

“Our mission is to change how any size company manages their money, and offering our customers access to funding through Pipe is a seamless and powerful extension of that mission that will change how they conduct business. I am excited to work with Pipe to unlock growth for every entrepreneur who wants to build a great business," said Priore.

For businesses that use Priority, accessing capital has never been simpler. Pipe’s streamlined process allows merchants to get pre-approved based on their Priority transaction data, enabling them to request and receive funding in just a few steps directly through the MX™ Merchant dashboard. This approach not only democratizes access to capital but also aligns payment with the merchant's sales cycles, providing a truly flexible funding solution.

Priority businesses can now benefit from:

Expanding opportunities: launch your own capital offering

Pipe's vision extends beyond our collaboration with Priority. We're on a mission to empower platforms and their merchants with embedded capital solutions that are as flexible as they are accessible. Our infrastructure is designed to meet you where you are, offering seamless capital access to your merchants with just a few clicks, all while feeling native to your platform.

For platforms looking to enhance their offerings and for businesses in search of growth capital, the partnership between Pipe and Priority serves as a model for what's possible when technology and finance converge to support SMBs. Ready to unlock growth for your business through flexible funding? Schedule a demo with us today. 

With Pipe's embedded solution, Priority Capital is bringing simplified capital access to Priority merchants.

Partner Stories

Boulevard Capital: Unbiased access for an underserved industry

Pipe & Priority: Pioneering a new frontier in business funding

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