Pipe Announces Vijay Vachani as Chief Revenue Officer

Vachani is an industry veteran who led Square’s global partnerships team and served as its lead for international markets. He will lead Pipe’s global partnerships and merchant sales team at a time of rapidly increasing global scale and momentum for the company. 

San Francisco, CA – September 24, 2025  – Pipe, a fintech company building an embedded financial operating system for small businesses, announced today that Vijay Vachani had joined the company’s executive team as Chief Revenue Officer. Vachani will be responsible for leading and scaling the global partnerships and merchant sales teams at Pipe. 

“Vijay is a respected and visionary go-to-market leader who has deep experience building and scaling global businesses. He has a rare ability to see the full picture by connecting product insight and customer experience with market strategy and partner success,” said Luke Voiles, CEO at Pipe. “Pipe is taking flight globally and adding world-class partners. With Vijay on board I am confident we will reach even greater heights.” 

Vachani comes to Pipe from four years at Square, most recently as the General Manager of Square International and Global Head of Partnerships. His time at Square focused on the developer experience and how to build out the Square ecosystem to deliver the most amount of value for small businesses through Square partners worldwide. He also spent seven years in different leadership roles at Adobe, focused on building out the Creative Cloud product globally and creating a thriving developer and partner ecosystem. 

“Pipe’s model is transforming how small businesses access capital and how partners deliver financial products that strengthen their platforms,” said Vijay Vachani, Chief Revenue Officer at Pipe. “What excites me most though, is Pipe’s drive to innovate with empathy and solve real challenges for small businesses. With the power of AI, we can accelerate the value we deliver by helping businesses access insights and capital faster than ever before.” 

Vachani joins Pipe at a time of strong momentum for the company. Earlier in September, the company announced a new integration with Uber to bring working capital to hundreds of thousands of restaurants who use Uber Eats. After launching its Pipe Capital product in early 2024, the company has seen strong product-market fit and has already expanded to the UK and Canada, and expects to launch several new markets in late 2025 and 2026. It is seeing strong demand from small businesses for working capital through its platform, and expects revenue to grow by more than 5x in 2025. 

About Pipe

Pipe makes customer-friendly capital and smart financial tools accessible to growing businesses inside the software they use every day. Pipe’s embedded solutions are built to scale and give business builders across industries the power to grow on their own terms. To learn more, visit www.pipe.com or follow us on X @pipe.