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Is Pipe just for SaaS companies?

From SaaS to professional services to D2C and beyond, a wide array of companies with recurring revenue can use Pipe to fund growth.

Grow your BusinessFinancing

By Pipe  February 3, 2022

Is Pipe just for SaaS companies? We get this question often enough that we thought it deserved a blog post of its own. 

Here’s the long and short of it: Pipe is for all sorts of companies that have predictable revenue, regardless of industry ... From SaaS to service businesses to D2C subscriptions and well beyond.

A little backstory

Pipe initially launched with SaaS companies in mind. SaaS companies were a natural fit for what we were building because of their recurring revenue models and unique challenges. Many SaaS companies experience a long CAC payback period gap, which they try to close by offering customers big discounts—typically as high as 30%—as an incentive to pay annually. Of course, this can impact revenue recognition and profit margins and ultimately drive down the company’s overall value. 

But these challenges and opportunities don’t just impact SaaS. Companies across a range of verticals—from D2C subscriptions to service business, insurance to property management, gyms to pest control—bring in predictable revenue. And today, more than half the companies trading on Pipe’s platform are outside of SaaS. 

Pipe exists to help a wide range of companies access non-dilutive capital without sacrificing margins. By trading future revenue on Pipe’s platform, companies across industries can bring in up-front capital to scale the business, acquire new customers, and expand into new markets without offering discounts, taking on unnecessarily restrictive loans, or selling equity.

So, can my company use Pipe?

If your company has proven product/market fit and predictable revenue, Pipe could be a great fit. Whether you’re in SaaS, D2C, professional services, real estate management, or something else entirely, you may be able to trade your future revenue for non-dilutive up-front capital for growth. 

Pipe for direct-to-consumer subscriptions

One of the major trends leading to the rise of recurring revenue as a new asset class is the growth of direct-to-consumer subscription businesses. It may come as little surprise, considering that you can purchase just about anything via a D2C subscription today—from CBD products and prescription medication to fashion and accessories to animal feed. In fact, a widely cited stat from the Subscription Trade Association (better known as SUBTA) anticipates that 75% of D2C brands will offer subscription services by 2023. 

These subscription services can be great for consumers and convenience, but when revenue comes in via monthly or quarterly subscription fees, D2C companies can find themselves in a bind when they want to stock up inventory for the busy season, upgrade their technology, or ramp up marketing campaigns. The paperwork for bank loans or the heavy lift of fundraising—while certainly justifiable if that’s how you capitalize your business—can divert founders’ attention at a moment of all-hands-on-deck. It can be different, though: By pulling forward their future revenue through Pipe, D2C founders can stay focused on driving impact for their businesses—rather than scrambling to make ends meet.

Pipe for service businesses

Today’s service providers increasingly leverage technology to create more stable, predictable revenue and cash flow. To name just a few, companies that provide fitness memberships, lawn care, cleaning and maintenance, and professional services like accounting and bookkeeping are all seamlessly bringing their clients into subscription-style arrangements. 

These recurring services make life a little easier for customers and take a lot of the friction out of regular transactions. But service companies can still see peaks and valleys in their revenue, leaving them chasing payments when money is tight or when they need cash to scale. 

Like SaaS and D2C subscription companies, founders of service businesses recognize that predictable revenue is a valuable asset—and that asset deserves a new kind of financing that enables companies to grow without dilution, delays, or additional operational complexity. With Pipe’s modern capital platform, service business owners can allow customers can pay on their preferred schedule, without worrying about the timing of that one big, critical invoice coming in. Phew. 

Accessing non-dilutive capital, your way

Not only can companies in most any industry use Pipe, but they can also trade on the platform regardless of their capital stack. Across verticals and business and funding structures—from equity-backed to bootstrapped and beyond, from SaaS to sports—all sorts of companies with predictable revenue now use Pipe as they grow.

Pipe for whatever you’re building

If you’re already using—or planning on using—traditional financing options like loans or venture capital, you can use Pipe, too. In fact, we’ve seen founders use Pipe to strengthen their position, extend their runway, and bring a healthy capital stack to the negotiating table. Put simply, Pipe is access to your capital, your way.

The variety of companies using Pipe and their unique use cases for the trading platform is a testament to the creativity and ingenuity of founders and business builders. We’re excited to see a diverse spectrum of companies connecting directly to the capital markets and tapping into sustainable, non-dilutive financing as they grow. Whatever you’re building, you can finance it with Pipe.*

We’d love to hear your Pipe story! If there’s something you’d like to read or a unique use case you’d like to share, let us know here.

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