At Pipe, we’ve always believed that the real measure of success isn’t just about having a great product—it’s about how much capital gets into the hands of real business owners. If business owners aren’t choosing to utilize their capital access, for whatever reason, there’s no benefit to them or our partner platforms. That’s why we’re so proud of the high attach rate we’ve achieved with our embedded capital offerings. But what exactly does that mean? 

Simply put, the attach rate measures the percentage of merchants who activate a pre-approved or pre-qualified capital offer after it's presented to them. This metric is critical because it shows us that we're providing real value that merchants are eager to use. While many embedded capital providers see attach rates in the 1-3% range, Pipe’s vertical SaaS partners currently see a 13.1% attach rate within the first month.

A smooth user experience is non-negotiable. That’s why we’ve designed Pipe’s platform to be 

as frictionless as possible when it comes to integration

. Each integration option—whether it's Pipe-hosted, turnkey embedded UI, or custom API—ensures that our partners can implement the solution without significant development resources, minimizing costs and maximizing speed to market so the focus can stay on what really matters—helping merchants grow. After all, when they grow, you grow, and when you offer them something they truly want and need, you build your brand into a go-to platform for them.

For the merchants themselves, we’ve made accessing capital as easy as a few clicks. They don’t have to jump through hoops or leave the platform they’re already comfortable with. This kind of seamless experience isn’t just nice to have—it’s essential for driving higher attach rates because it builds on the trust merchants already have in your platform and removes the complexity and friction of getting capital. And it’s made possible by the way we underwrite.

Traditional lenders often overlook businesses that don’t fit into neat boxes, but we see things differently. By shifting our focus away from traditional credit scores and toward real-time data like revenue and cash flow, we're opening the door for a wider range of businesses—many of whom might not have had access to this kind of financing before.

Many small businesses may not have years of history—or the accounting and support staff to wrangle piles of paperwork—but that doesn’t mean their businesses aren’t worthy of access to capital. By measuring the actual transaction patterns, our models can pre-approve merchants for the capital they deserve without many unnecessary friction points.

This approach isn’t just about inclusivity (though that’s a big part of it); it’s about recognizing the true potential of businesses that might be overlooked by the old guard. And it’s paying off—by offering capital to more merchants, our partners are seeing a boost in attach rates that reflects the real demand out there.

Success doesn’t happen in a vacuum. That’s why we go the extra mile to support our partners with content that educates and engages their merchants. We don’t just drop a capital offering into a platform and hope for the best. Instead, we equip our partners with everything they need to explain the benefits of embedded capital in a way that clicks with their audience.

Every partner is unique, so our go-to-market support is tailored to meet the needs of each partner and their merchants. Whether it’s nurture and lifecycle email campaigns and direct mail, white-labeled content marketing, or in-product messaging across your platform surfaces, we want to ensure your merchants are aware of their offer exactly when they need it and can activate it as easily as possible. 

If you really want a successful embedded financial product, an embedded go-to-market team is crucial. Our dedicated sales support and customer success teams work hand-in-hand with partners to onboard merchants and ensure they’re getting the most out of what we offer. While nearly everyone can self-serve through our funnel, there are always edge cases where merchants need a hand sorting out a bank account or a little extra clarity about a question they have. 

Seeing is believing, and our partners have seen the impact of seamless UI and go-to-market support in their numbers. Take Priority Capital, for example. After launching a new capital product powered by Pipe, they saw their attach rate increase by ~30% with Pipe’s tailored revenue team support, compared to a control group. For many SMB owners, accessing embedded capital this way is so easy, that they want to talk to a person to make sure it 

“Pipe’s dedicated GTM support team was first class in its proactive approach, providing tailored strategies that perfectly aligned with our product's needs. Our collaboration on deep market insights and hands-on guidance significantly streamlined the go-to-market process, making the product launch smoother and more effective.” - John Grebe, VP of Product Strategy at Priority. 

Ultimately, it comes down to more than just a good metric. The goal is to deliver real growth for small businesses through the platforms they use to run their operations every day. Another vertical SaaS partner not only saw an attach rate even higher than average, they also saw merchant revenue increase by an average of 15% in the first two months after taking an advance. SMBs need working capital, and they need platforms that will partner with them to make it more accessible.

Our high attach rates aren’t just numbers—they’re proof that when you make it easy for partners to deliver real value, everybody wins. By providing seamless integration options, innovative underwriting that expands access, and dedicated go-to-market support, we’re not just another embedded capital provider—we’re a true partner in growth.

Whether you're looking to enhance your platform’s offerings or help your merchants seize new opportunities, Pipe is here to help you unlock new levels of success. Let's connect and see how we can grow together.

 Average rate across our vertical SaaS partners in the US.

Pipe helps partners achieve attach rates well above industry average with a seamless user experience, tailored underwriting, and GTM support

See how Pipe helps partners achieve attach rates 4x higher than industry averages with one of the most merchant-friendly embedded capital solutions on the market.

How to achieve 4x higher attach rates with Pipe's embedded capital

Your customers want more. As they raise their expectations for new products and services, the ability to implement solutions quickly can be a game-changer. 

At Pipe, we understand the importance of speed and efficiency. We‘ve designed our implementation process to help partners launch embedded financial products as quickly as possible. To see how that implementation process works, we’ll look at the launch of Priority Capital, a working capital solution powered by Pipe inside Priority’s unified commerce software suite.

In a competitive economy, time-to-market is critical. Companies that can quickly implement and integrate new solutions gain a significant competitive edge. Lengthy implementations result in wasted tech resources, lost revenue opportunities, and delayed customer satisfaction and retention. 

Traditional implementation processes—taking anywhere from six weeks to six months—become an expensive and tedious process. Building a new financial product in-house takes even longer, pulling resources away from your core focus. Depending on your team's expertise, it may not even be possible without bringing on experts in capital markets, risk, and compliance.

This is where embedded Capital-as-a-Service, like Pipe Capital, comes in. Our embedded offerings can help you avoid strained resources and the risk of falling behind competitors, all while making you a go-to solution for your customers. 

Our partnership and implementation process is designed from day one to help you launch a new financial product quickly and seamlessly. Here’s how we do it:

Our journey begins with a comprehensive consultation to understand the specific needs and goals of our partner. Every software company is unique; our expert tech team and highly experienced revenue team will help identify the perfect fit for you and your customers. This step is crucial in tailoring our solution to meet their unique requirements and setting the stage for a successful implementation.

Unlike competitors who can take months, our Pipe-hosted pilot can launch within a week, with no engineering resources needed. This pilot phase allows our partners to quickly see the benefits of our solution in action without a significant up-front investment. Get real-time feedback and see how our outstanding activation strategies work for your unique customer base.

For partners looking to unlock higher funnel metrics quickly, our Embedded UI offers a seamless integration option. This option allows you to embed our proven user experience directly into your software with minimal engineering investment, so your customers can access capital seamlessly, without ever leaving your platform. While the Embedded UI can be embedded quickly and easily, it’s also customizable, allowing you to match the UI with your brand for a smooth, native experience.

For those seeking full customization, our API solution allows you to build your own user experience, powered by Pipe’s infrastructure, through a few simple API calls. We provide dedicated engineering resources to ensure a smooth and efficient integration, empowering our partners to design their own capital offerings with maximum flexibility.

Case Study: Priority’s Success with Pipe

To illustrate the effectiveness of our fast implementation process, let’s take a closer look at 

As a leading provider of unified commerce solutions, including payment processing and banking services, Priority wanted to expand their product suite to include capital. They knew access to capital was a significant barrier for many SMBs. They’d previously offered capital from other providers but weren’t satisfied with the results. While they have a large team, they also knew building a capital product in-house would pull focus and resources away from their core competency, so they started looking for a new fintech partner.

Priority launched a Pipe-hosted pilot, allowing them to quickly assess the appetite of their customers and gain user feedback without tying up engineering resources. Based on the ease of implementation, NPS feedback, and activation rates, Priority quickly moved to the Embedded UI, allowing customers a more seamless, native experience inside Priority’s platform.

Looking back at a successful launch, Priority was able to deliver a brand new product to their customers in weeks, with minimal engineering resources needed. Within just the first two months of launching the embedded UI, Priority saw:

Advantages of Pipe’s Fast Implementation

The success of Priority Capital isn’t a coincidence. Our fast, frictionless embedded financing offers several advantages:

Our fast implementation process ensures that partners start benefiting from our solutions almost immediately. This time to impact is a critical differentiator, enabling businesses to quickly adapt and thrive.

With extensive expertise and numerous tests conducted to optimize user experience and funnel metrics, Pipe offers unparalleled know-how from day one. Our activation options, including SMS, direct mail, ads, and white-labeled sales support, result in superior conversion rates. Our expert team also manages all capital markets, risk, and compliance needs, so there’s no added burden on your team and no risk or capital investment for your company.

Pipe Capital is not only easy for your customers to use, it’s also easy to launch. With no engineering needed for the Pipe-hosted pilot and minimal needs for the Embedded UI, you can be up and running in weeks without distracting from the work your team is currently doing. 

From marketing materials to technical assistance, Pipe provides comprehensive support to ensure a smooth and efficient implementation. Our partners benefit from complete marketing materials, including email, landing page, and sales deck content, simplifying the process.

Pipe’s fast implementation process sets us apart from the competition, ensuring our partners can start benefiting from our solutions almost immediately. With extensive expertise, ease of use, and comprehensive support, Pipe is the ideal partner for businesses looking to thrive in a rapidly changing market.

Ready to experience the benefits of Pipe’s fast implementation process? Visit 

 to discuss how we can help your business achieve its goals.

Fast, easy implementation sets Pipe Capital apart from other embedded offerings. Find out how Priority Capital launched quickly with Pipe.

See how Pipe's fast, easy implementation helped Priority launch a new capital product to it's customers quickly. 

How Pipe's fast implementation powered the successful launch of Priority Capital

Pipe Launches Embedded Capital-as-a-Service to Help Millions of SMBs Access Funding.Partners Include Payment Facilitators Priority, Infinicept, and Boulevard; Pipe Secures Capital to Deploy Over $ 1 Billion to SMBs

Pipe Launches Embedded Capital-as-a-Service to Help Millions of SMBs Access Funding

the modern capital platform for fast, frictionless, dilution-free funding,

 today announced a significant business expansion to make growth capital available to a much broader range of businesses, including the millions of SMBs that have historically struggled to get traditional financing.

The expansion is powered by the launch of Pipe’s embedded Capital-as-a-Service solution for vertical ISVs and payment companies.  This allows SMBs to access Pipe’s capital offers inside of the software and payment systems they’re already using, and gives partners a new way to monetize payments while better serving their end merchants. Pipe’s new offering supports its mission, funding businesses beyond recurring revenue to include predictable, charge-based revenue across a wide range of vertical markets, stages, and sizes.  

Initial partners in Pipe’s embedded finance program include 

, a leading payments and banking solutions provider that helps businesses take and make payments and monetize payment networks, 

, a leading provider of embedded payments, and 

creator of the client experience platform purpose-built for appointment-based, self-care businesses.  Pipe’s embedded offering already touches over 800,000 merchants, addressing over $100 billion in gross payment volume (GPV), giving Pipe the opportunity to become one of the largest alternative financiers for SMBs.     

“Our mission is to change how any size company manages their money, and offering our customers access to funding through Pipe is a seamless and powerful extension of that mission that will change how they conduct business. I am excited to work with Pipe to unlock growth for every entrepreneur who wants to build a great business," said Thomas Priore, Chairman and CEO of Priority.

To expand the funding available for SMBs, Pipe is partnering with two major capital providers, which collectively enable Pipe to fund more than $1 billion in originations annually allowing Pipe to serve hundreds of thousands of small businesses who currently lack access to capital through traditional channels.

Pipe’s new Capital-as-a-Service offering allows payment processors to easily launch a capital product without the complexity, risk, and resources involved in building it in-house. Through Pipe’s infrastructure and APIs, partners can embed Pipe’s proven capital offering into their own ecosystem seamlessly, improving merchant experience and monetizing payments in a mutually beneficial way. End merchants can then access capital easily, based on their secure transaction data from the partner platform, bypassing many of the hurdles of traditional financing. This structure has the potential to extend capital access to tens of millions of small businesses through these partnerships, while Pipe’s direct offering also remains available through 

“Many of these small and mid-market businesses have had limited access to traditional capital, which prevents them from growing. There’s a clear need for more speed and accessibility in financial services. Using live transaction data, we can assess the health of these businesses and give them access to capital in a much simpler and more user-friendly way. By partnering with Pipe to offer an embedded capital solution, PayFacs, and ISVs can now give their merchants ongoing access to capital on the platforms they use day-to-day., “

Pipe is the modern capital platform that connects entrepreneurs and business owners to fast, frictionless, dilution-free funding. Pipe turns all forms of revenue into up-front working capital to help companies improve cash flow, scale operations, and grow on their terms. 

Pipe, the modern capital platform for fast, frictionless, dilution-free funding, today announced a significant business expansion to make growth capital available to a much broader range of businesses, including the millions of SMBs that have historically struggled to get traditional financing. 


Pipe Launches Embedded Capital-as-a-Service to Make Funding More Accessible to Millions of SMBs

Pipe Launches Embedded Capital-as-a-Service to Help Millions of SMBs Access Funding  Alt: Pipe Launches Embedded Capital-as-a-Service to Make Funding More Accessible to Millions of SMBs 

Pipe's CEO Luke Voiles joins Tearsheet editor Zack Miller on the podcast to discuss the firm's move into embedded capital.

From Direct Lending to Embedded Finance: Luke Voiles on Pipe's Evolving Value Proposition – Tearsheet Podcast

Karen Webster sat down with Luke Voiles, CEO at Pipe, and Thomas Welch, partner at Victory Park Capital, to take a closer look at how embedded capital-as-a-service offerings are disrupting the status quo for SMBs by enabling more frictionless access to capital for businesses traditionally overlooked and underserved by traditional financing options — using transaction data and artificial intelligence (AI) and machine learning to predict risk, and create financing offers. 

Pipe Aims $100 Million at Embedding Working Capital Solutions Into Business Software – PYMNTS

Pipe Aims $100 million at Embedding Working Capital Solutions Into Business Software – PYMNTS

Pipe CEO Luke Voiles discusses the future of small business financing with Ali Paterson of Fintech Finance News.

The Future of Small Business Financing – Fintech Finance News Podcast

Pipe CEO Luke Voiles talks with Lex Sokolin of Fintech Blueprint about Pipe's evolution from recurring revenue trading platform to expanding access to working capital for small and growing businesses through embedded products. 

Pipe's Pivot from Revenue Exchange to Digital Lending – The Fintech Blueprint Podcast

The Fintech Blueprint: Pipe's Pivot from Revenue Exchange to Digital Lending, with CEO Luke Voiles

The Financial Technology Association (FTA) today welcomed Pipe as its newest member. Pipe is the modern capital platform.

FTA Welcomes Pipe, the Modern Capital Platform, to Association  

 as its newest member. Pipe is the modern capital platform, built to connect entrepreneurs, and small and mid-size business owners to fast, frictionless, dilution-free financing, helping them scale and operate on their terms.

“Innovative fintech companies like Pipe provide a lifeline to founders and entrepreneurs who often lack access to financing,” said 

Penny Lee, President and CEO of the Financial Technology Association

. “We are proud to represent fintech companies powering America’s small businesses and advocate for technology's positive role in expanding access to capital.” 

“Pipe’s mission is to empower founders so they can build, and scale their companies on their own terms,” said 

. “We are excited to join the Financial Technology Association’s community of fintech leaders and work collectively to build a more flexible, transparent, and accessible future of finance that better serves America’s entrepreneurs.” 

Pipe is excited to join the FTA to reinforce the story of fintech for good, making capital more accessible by turning future revenue into up-front working capital to help companies improve cash flow and scale operations. By leveraging technology, Pipe provides unbiased access to capital, based purely on a company’s data and the health of its business. In just three years over 23,000 companies have signed up to use Pipe’s platform and 

Pipe has helped fund the growth of businesses in verticals including software-as-a-service (SaaS), 

direct-to-consumer (D2C) subscriptions, and service-based businesses all over the US

The Financial Technology Association represents companies like Pipe that meet the financial needs of founders and small and medium-sized businesses with enhanced access to capital, online payment processing, spend management, accounting, bill pay tools, and other ways to reach new customers. FTA supports policy efforts that improve Main Street businesses' access to capital and other financial services. 

 to learn more about how small businesses are powered by fintech. 

The Financial Technology Association (FTA) is a Washington, DC-based trade association representing industry leaders shaping the future of finance. We champion the power of technology-centered financial services and advocate for the modernization of financial regulation to support inclusion and responsible innovation.

Pipe is the modern capital platform built to connect entrepreneurs and business owners to fast, frictionless, dilution-free financing. Pipe turns all forms of revenue into up-front working capital to help companies improve cash flow, scale operations, and grow on their terms. 

The Financial Technology Association (FTA) today welcomed Pipe as its newest member. 

Pipe, the modern capital platform for fast, frictionless, dilution-free financing, today announced a significant expansion of its senior management team. 

Pipe Strengthens Executive Team as it Prepares to Expand Modern Capital Platform for All Revenue

the modern capital platform for fast, frictionless, dilution-free financing,

 today announced a significant expansion of its senior management team. These additions support the company’s ongoing growth and evolution as the platform for all entrepreneurs to turn their revenue into up-front capital. Namrata Ganatra has been appointed as Pipe’s Chief Product and Technology Officer, Scott Polchleb has joined Pipe as Chief Innovation Officer, Manpreet Dhot as Chief Risk Officer, and Yasmin Moaven, Pipe’s CMO, has been promoted to COO and CMO.

In February, Luke Voiles was appointed CEO of Pipe to scale and expand Pipe’s business, which in just three years has helped fund the growth of businesses in verticals including SaaS, 

direct-to-consumer (D2C) subscriptions and service-based businesses

. Luke has nearly two decades of leadership experience growing technology businesses within innovative industry leaders, including Square Banking at Block, Intuit’s small business lending unit, QuickBooks Capital, and as a distressed asset and credit special situations investor at top-tier funds, including TPG Capital and Lone Star Funds. In his first 90 days at Pipe, Luke quickly identified the proven technology, product development, risk management, and operations experts to help lead Pipe’s continued growth and expansion.

Namrata Ganatra, Chief Product and Technology Officer, is a highly accomplished tech executive with over a decade of experience in fintech, payments, and crypto markets. Prior to joining Pipe, she led Engineering and Product at Autograph, a leading NFT platform, and held senior leadership roles at Coinbase, Meta, and Paypal, where she shaped payment strategy and scaled payment infrastructure to meet the needs of millions of users. She also founded an AI-based e-commerce startup that helped SMBs grow sales across multi-channel e-commerce platforms, which was acquired by Thrasio.

Scott Polchleb, Chief Innovation Officer, is a global design leader who has built and led teams for both start-ups and large tech companies. He was previously the Global Head of Design and Creative at Square Banking, where he led design and strategy across Square Banking and CashApp. He’s also held senior leadership positions in design at Afterpay, WeWork, and Visa. He helped internal partners and clients solve complex problems, pilot projects, and achieve business goals using design thinking and best-in-class product and service design and prototyping.

“I’m excited by the huge opportunities Pipe has to majorly impact alternative and embedded finance across so many industries,” said Ganatra  “The passion and energy of this team, combined with experienced leadership, is going to create amazing outcomes for our customers and shape the way business owners access financing to grow and operate.”

Manpreet Dhot, Chief Risk Officer (CRO), 

has over 20  years of leadership experience in commercial and consumer risk management. He most recently served as the CRO at Imprint, a modern co-branded credit card issuer, where he created a holistic, integrated approach to risk management and helped develop a technology roadmap to support rapid deployment and iteration of risk/pricing models and strategies. He was also the CRO at Funding Circle US, where he conceptualized and deployed credit and fraud risk capabilities that enabled Funding Circle’s US portfolio to grow from $80 million to $1.1 billion in assets under management in five years with no adverse credit outcomes. He previously spent 12 years at American Express in India and the United States in several senior roles.

Yasmin Moaven, Chief Marketing Officer, will expand her role to include Chief Operations Officer. She has been an integral part of Pipe’s early success since its public launch in 2020, where she led the development of the Pipe brand and spearheaded the company’s marketing, communications, and investor relations strategy. 

Yas has helped scale operations and Pipe’s reach across multiple verticals and geographies, and will now further focus on helping expand Pipe’s efforts in its next phase of growth. 

“In just three years, Pipe has defined a new approach to funding the rapid growth of companies in a wide range of markets,” said Voiles. “To take advantage of the enormous opportunity, we have to focus on our core product and expand the impact and value we are delivering. We need proven industry leaders like Namrata, Scott, Manpreet, and Yas, all of whom have successfully and consistently driven massive scale and flawless execution across critical areas such as technology and product development, customer-focused design, risk management, branding, and operations. This is our fintech dream team. Pipe is now well positioned to capitalize on the opportunities in front of us in 2023 and beyond.”

Pipe, the modern capital platform for fast, frictionless, dilution-free financing, today announced a significant expansion of its senior management team.

Pipe's founding team are stepping down from executive roles in favour of new CEO Luke Voiles

Pipe Hires New CEO As Founders Make Way For Scale-Up Experience

Former Square and Intuit Executive to Lead Pipe’s Next Phase of Growth

Pipe Names Seasoned Fintech Leader Luke Voiles as New Chief Executive Officer 

; Pipe, creator of the world's first trading platform for revenues, today announced Luke Voiles will become the company’s next Chief Executive Officer and will join its board of directors as of February 20, 2023. The company has also appointed Albert Periu, the CEO of Zilch USA Inc, to its board of directors. 

Voiles joins Pipe from Square, where he served as General Manager of Square Banking. With in-depth experience across fintech, financial services, and capital markets, Voiles will lead the company in its next phase of growth, working closely with Pipe’s executive team, employees and board to continue empowering entrepreneurs and companies to grow their businesses on their own terms. 

“We are in a transformative period in the evolution of fintech. Embedded financial services are disrupting the status quo and Pipe has the opportunity to demonstrate to the world what the future of capital access looks like,” said Voiles. “I am excited to partner with the founders and the entire team to run with the founders' vision to build the global platform for revenue to reach even more entrepreneurs and companies that want to expand and grow their businesses and spend less time worrying about how to access capital to do so.”

In his role at Square Banking, Voiles led the teams responsible for scaling and managing Square Loans, instant transfer, Square Checking, and Square Savings globally. The Square Loans business has been pacing above $1 billion per quarter in loan volume, making it one of the largest alternative SMB lenders in the world. Prior to Square, he held roles at Intuit, including CEO and President of QuickBooks Capital, building the lending business from scratch and scaling it to $2 billion in loans originated. Voiles has also worked at blue-chip alternative investment firms focused on credit and special situations, including TPG Capital and Lone Star Funds. His deep product and technology experience has helped Voiles establish himself at the forefront of category creation across market and economic cycles, inspiring him to develop offerings for companies and customers that are not well-served by traditional and technologically-antiquated channels.

"Pipe’s opportunity grows bigger every day. We believe that Luke is the right person to unlock our full potential and lead us into the next phase of operational excellence. Over the last two decades, Luke has helped scale innovative products within fintech leaders like Square and Intuit. He is a true builder and an entrepreneur at heart, and with his leadership experience, he will take Pipe into our most exciting phase of growth," said Josh Mangel, Co-founder and Executive Chairman of Pipe. "In my new role as Executive Chairman, I will focus on what I do best: building and driving strategy for Pipe’s long-term product vision to be the global platform for all revenue."

"Luke is one of the best operators and leaders in the fintech space,” said Logan Allin, Pipe board member and Founder & Managing Partner, Fin Capital.“The Founders have built a category-leading platform that has reimagined software solutions to support companies in their financial journeys and streamlined access to alternative forms of financing. Luke is the ideal leader to collaborate with Pipe’s Founders, board of directors, and team to reach companies of every size and across sectors.” 

Since Pipe’s launch three years ago, over 23,000 companies have signed up for Pipe, and over $7 billion of ARR has been connected to the platform. Today, over 50% of the trading volume on the platform comes from non-SaaS vertical markets, including direct-to-consumer (D2C) subscriptions, streaming services, service-based businesses, and more.    

Pipe is a trading platform that enables entrepreneurs to grow their businesses on their terms. By treating revenue streams as an asset, Pipe allows companies to transform their revenue into up-front capital, instantly. For entrepreneurs, that means more cash flow for scaling their businesses without dilution. For investors, Pipe has unlocked the largest untapped asset class, revenue. Whether you're an entrepreneur or an investor - Pipe is growth on your terms. To learn more, visit 

Luke Voiles, a passionate fintech leader, and business builder has been named the next CEO of Pipe. Before his appointment, he was the GM of Square Banking at Block where he led the global team responsible for managing, launching, and scaling small business banking and lending products. Before Square, he was at Intuit, where he led the team in building out the small business lending unit, QB Capital, from scratch. Luke made the switch from private equity to fintech after more than a decade as a distressed asset and credit special situations investor at top-tier funds, including TPG Capital and Lone Star Funds. He has a JD and an MBA from SMU and a BA in Computer Science and Economics from Austin College. 

Albert Periu currently serves as Chief Executive Officer of Zilch USA Inc. (“Zilch”) a financial technology company focused on providing payment and credit solutions to US and UK consumers. During his tenure with Zilch, he has been responsible for Zilch’s strategy and operations in the U.S. Prior to Zilch, Al was Co-Founder and Chief Executive Officer of Neptune Financial Inc., a financial technology company whose commercial lending platform provided growth capital to small and mid-sized American businesses. Previously, Al served as Global Co-Head of Capital Markets for Funding Circle Ltd. ("Funding Circle"), an online lender focused on U.S. and U.K. small and medium-sized businesses. He also served as President and Chief Executive Officer of Funding Circle’s broker-dealer, Funding Circle Securities. Prior to his time with Funding Circle, Al held roles with FBR & Co., Deutsche Bank, and Merrill Lynch. He holds a Bachelor of Science in Business Administration from Georgetown University.

Earlier today, Harry Hurst shared the following message with his employees

A Message from Pipe Co-CEO Harry Hurst

It was less than three years ago that Josh, Zain, and I set out with an ambitious goal to build the world’s first trading platform for recurring revenue–letting founders, operators, and companies grow on their terms. In this short time, we’ve achieved so much together.

In partnership with you, our amazing team, we’ve put recurring revenue financing on the map and created a category and asset class that’s evolved globally. While it’s no easy task to build a company and scale so fast, we’ve done something exceptional–and we should be extremely proud of what we’ve accomplished.

Together we’ve been able to attract over 22,000 companies to our platform who have connected $7B of ARR to Pipe and have expanded internationally to the UK. This is an incredible feat and one I’m immensely proud of, and it’s only the beginning.

With this initial success, we have kept a close eye on building a sustainable business. We are well capitalized with over half a decade of runway and we are, by far, the definitive market leader in the space. We have a world-class team and a phenomenal product loved by our customers.

As we’ve grown at a lightning pace, I’ve always taken time to think about how best I can serve our mission in a way that continues to unlock my strengths as a founder, while ensuring the company continues to flourish. I’m a zero-to-one builder, not a hardcore operator. We need both. I know that in order to take this company to the heights we know it can reach, we need to continue to build a culture of operational excellence within our team and recruit leaders who have the experience to drive our ambitious vision for Pipe on a massive and even public scale, and that starts at the top. With this in mind, I have some important news to share with you.

I’m excited to announce that we will be welcoming a new CEO to Pipe soon. As part of this process, I will move from my Co-CEO position into a Vice Chairman role, where I’ll focus my attention initially on supporting the CEO search and transition. I’ll continue my work evangelizing Pipe’s mission among our customers and partners while advising the leadership team on long-term strategy and vision for the company.

One of the great advantages of having a Co-CEO that you’ve worked with for almost a decade is that you can build and grow together. There’s an indescribable level of trust in each other to do so. That’s what I have in Josh, who will be moving from Co-CEO into the CEO position in the interim. Josh will continue leading the internal organization as we double down on what our customers need from us as their capital and growth partner. Once the new CEO is announced, Josh will become Executive Chairman, with a continued focus on product and strategy. As part of streamlining our leadership, Usman will also be transitioning to the CTO role. He’s had a tremendous impact on our organization. Zain will also remain deeply involved, both at the board level and in his role as Senior Advisor.

I can assure you all that these changes are the result of meaningful deliberation and thoughtfulness, over an extended period of time, about how to position Pipe for success over the long term. We’re fortunate to be able to make changes from a position of strength, both structurally and financially. We’re taking all the right steps to expand our board and management team, so we can run hard at the opportunities ahead with the best-in-class leadership.

We’re blessed to have an amazing team, a strong customer base, and significant capital. We have kept our burn low, giving us the latitude to be thoughtful about these long-term impactful decisions.

Our highest priority is to take our significant lead in the market and leverage our strong financial position as we build toward our ultimate goal–to become the trading platform for all revenue.

It’s always been about building for decades and I can’t wait to see what this one brings.

Company Conducting Search for New CEO To Expand Pipe’s Market Leadership in Alternative Finance

Pipe Technologies Announces Strategy to Drive Business into Next Phase of Growth

Miami, FLA. – November 22, 2022  – Pipe, creator of the world's first trading platform for recurring revenues, and its Co-Founders Harry Hurst, Josh Mangel, and Zain Allarakhia announced several strategic decisions designed to best position the company for its next phase of growth.

 As part of the strategic plan, the Co-Founders today announced they have retained True Search to conduct a search for a veteran CEO with significant operational experience, proven leadership, and complementary skill set and perspective necessary to execute Pipe’s mission as it continues to scale.

Harry Hurst, Pipe’s Co-Founder and Co-CEO, is moving from his current position to Vice Chairman of Pipe to support the CEO search and transition. Co-Founder and Co-CEO Josh Mangel assumes the role of CEO and continues to lead the organization. Once the new CEO is announced, Mangel will become Executive Chairman with a continued focus on product and strategy. Usman Masood, currently the EVP of Engineering who has had a tremendous impact on Pipe over the past year, will become CTO. Allarakhia will also remain deeply involved, both at the board level and in his role as Senior Advisor.

In less than three years, Pipe has created the recurring revenue asset class and built a proven and highly active trading platform. Over 22,000 companies have signed up for Pipe and $7 billion of ARR has been connected to the platform. Over 50% of the trading volume on the platform comes from non-SaaS vertical markets including direct-to-consumer (D2C) subscriptions, streaming services, service-based businesses, and more.

Co-Founder Josh Mangel said, “Harry, Zain, and I launched Pipe because we knew there was another way – a better way – for businesses with recurring revenue to secure financing. In partnership with our amazing team at Pipe, we’ve put recurring revenue financing on the map. Today we are excited to announce our strategy to achieve our next phase of sustained, long-term growth.”

Co-Founder Harry Hurst remarked, “While the three of us will still all be involved in Pipe, of course, we acknowledge the company needs a veteran and experienced operational CEO to drive the business forward to even greater heights.”

In February, Pipe also closed its first acquisition of Purely Capital, a media and entertainment financing company, which now serves as the Media & Entertainment division on the platform to help producers, rights owners, and distributors drive immediate up-front revenue from their long-term licensing contracts from investment-grade streaming services and broadcasters, including Amazon, Netflix, and Disney. Pipe Entertainment is one of the fastest-growing verticals on Pipe’s platform.

“We have achieved a tremendous amount as a company in a short period of time and have helped entrepreneurs scale and grow their businesses on their terms,” said Hurst. “Pipe is well positioned, and unlike many companies in this challenging environment, we have the resources and half a decade of runway to make long-term, strategic decisions from a position of strength to ensure we are continuing to drive further value to our customers and investors. At this stage in Pipe’s lifecycle, it is critical that we have an operational leader with the experience to drive Pipe’s ambitions and long-term vision to scale, and I am excited for that person to usher in the next stage of growth and innovation for Pipe.”

“Access to non-dilutive operating capital is a significant challenge for businesses across industries, especially technology companies at every stage and size, and Pipe’s approach to unlocking the value of recurring revenue for companies is a game changer,” said Logan Allin, Managing Partner at Fin Capital. “Pipe is on an incredible trajectory, and we are grateful to Harry, Josh, and Zain for the vision and leadership that has established Pipe as the clear category leader. We’ve always been supportive of the founder's long-term ambitious goals and plans to bring on an experienced operational leader to continue the tremendous journey ahead.”

With unlimited PTO, flexible working hours, and a globally distributed, remote-first team, Pipe rises to #4 in the sector. 

Pipe Named an American Banker Best Place to Work In Fintech for Second Year

For the second year in a row, Pipe has been recognized as one of the top fintech companies to work for. After coming in #6 on the 2021 list, Pipe moved up to the #4 spot on American Banker’s 

While remote work has been a challenge for many companies throughout the pandemic, Pipe publicly launched the world’s first recurring-revenue trading platform in June 2020 and has built a remote-first and fully distributed company from day one. That remote ethos has helped them attract and retain top talent from around the world, with team members currently distributed across North America, the UK, Eastern and Western Europe, Central Asia, and Australia. 

Between the 2021 and 2022 awards, Pipe’s team of “plumbers” grew from 30 to just over 100, with about half in the US and the rest distributed internationally. 

“Our intention has always been to build a truly remote team and understanding that we’re not trying to [just recreate] in-office norms,” said Anna Moghaddam, Director of People Operations. This has meant embracing people-first company norms, like flexible work hours, unlimited PTO, high-quality health benefits and family leave, and supporting work/life balance with company holidays and perks like “Summer Fridays.” 

“The flexibility and freedom our people have to be able to work from anywhere also means we [strive to] continuously raise the bar for our overall communication—company-wide and individually,” said Moghaddam.

Pipe has built a globally distributed team in order to find the best talent to build category-defining liquidity infrastructure for recurring revenue businesses. Pipe’s cash compensation package is based on a "work from anywhere” philosophy, giving employees the flexibility to live and work where they choose without impact on their pay.

“A major contributing factor to our remote success so far is that our people are not only excited about our product, mission, and vision, but the opportunity to collaborate with people from all over the world,” said Moghaddam. 

If you’re interested in learning more about career opportunities at Pipe, 

With unlimited PTO, flexible working hours, and a globally distributed, remote-first team, Pipe rises to #4 in the sector.

Pipe named an American Banker Best Place to Work In Fintech for second year

Pipe Named An American Banker Best Place to Work In Fintech for Second Year

The subscription financing platform enables companies to turn their monthly or quarterly subscriptions into upfront cash flow.

Pipe Pulls In $250M Equity Round For $2B Valuation, Lays Foundation for Expansion

Pipe, a company that has built a trading platform for recurring revenues, has secured $250 million in strategic equity funding, reaching a $2 billion valuation after publicly launching less than a year ago.

Pipe, “NASDAQ for revenue,” reaches $2B valuation with $250M investment

US platform says it is expanding beyond tech companies into other sectors.

Pipe to move into securitisation as it hits $2bn valuation

At the end of March, TechCrunch reported that buzzy startup Pipe — which aims to be the “Nasdaq for revenue” — had raised $150 million in a round of funding that values the fintech at $2 billion.

More funding flows into Pipe, as buzzy fintech raises $250M at a $2B valuation

Ryan Zauk sits down with the amazing Harry Hurst, Co-Founder & CEO of Pipe, a company unlocking revenue as an asset class (and disrupting fundraising forever).

Harry Hurst, Co-Founder & CEO of Pipe: Building the NASDAQ for Revenue & Achieving the American Dream!

Recurring revenue is rising as its own asset class and one that deserves a new financing model.

The Case for The Recurring Revenue Asset Class

A business world gone suddenly virtual played to the strengths of fintech companies. After all, they are built on digital alternatives to analog processes, from making loans to trading securities.

Best Fintechs to Work For 2021

Pipe It! Platforms, Funding, and the Future

Up until now, founders have only two things to sell as they raise capital to fund their business: they can sell equity, and take expensive dilution, or they can sell debt, and take on covenants and other handcuffs. Pipe creates a new asset class to sell: the software subscription.

It's Not Debt, It's Better: an Interview with Harry Hurst of Pipe

A little over one year ago, Pipe raised a $6 million seed round led by Craft Ventures to help it pursue its mission of giving SaaS companies a funding alternative outside of equity or venture debt.

This Pipe-ing hot startup just raised $50M to be the ‘Nasdaq for revenue’ – TechCrunch

Pipe Technologies, the one-year-old platform for companies to trade monthly recurring revenue for upfront annual revenue from yield-seeking buy-side investors, announced a strategic financing round on Tuesday consisting of a who's who of individuals and companies to fuel the company's global expansion.

The 'Nasdaq' for trading recurring revenue gets backed by Benioff, Palihapitiya, Shopify

Pipe, creator of a first trading platform for recurring revenue streams, brought in $50 million in strategic equity funding to expand.

‘The Nasdaq For Revenue’ Startup Pipe Pulls In $50M Equity Round

Investor line-up includes Next47, Raptor Group, Shopify, Slack, HubSpot, Chamath Palihapitiya, Marc Benioff, Alexis Ohanian and Joe Lonsdale

Pipe raises $50 million to unlock revenue as an asset class

Pipe has brought on a laundry list of high-profile investors, including Shopify, Slack, and Michael Dell's investment firm MSD Capital.

Pipe, a venue for companies to get cash up front for their subscription revenue, just raised $50 million from high-profile investors like Chamath Palihapitiya and Marc Benioff

Building a new asset class and helping subscription businesses raise money smarter

Pipe: Business-Funding Fit

Speaking with PYMNTS, Hurst, explored the opportunity for FinTech to step in and connect SaaS companies to financing by treating their subscription contracts as an asset class that can be bought and sold — a strategy, he noted, that brings the value of cash flow predictability to financiers.

Wielding SaaS’s Revenue Predictability For Faster Financing

To make this a reality Hurst, and co-founders Josh Mangel and Zain Allarakhia founded Pipe Technologies in 2019, and in February launched a platform where SaaS founders could sell quarterly or annual subscriptions to bankers looking for alternative high yield investments.

Platform offers new way to finance SaaS companies — without the equity dilution

SaaS subscriptions are a highly predictable source of recurring revenue, and Pipe helps SaaS companies turn their monthly or quarterly subscriptions into upfront cash flow, Hurst said. Its goal is to offer SaaS companies a way to grow without diluting their current cap table.

Pipe Brings In $60M Seed Extension To Power SaaS Financing Platform

Pipe has raised $6 million in seed funding led by Craft Ventures. Their goal is to offer SaaS companies a way to grow without diluting their current cap table.

Pipe, A Financing Platform For SaaS Companies, Raises $6M Seed

Founders of rapidly-scaling software-as-a-service (SaaS) startups must always consider how they will finance their growth.

Pipe, A B2B SaaS Financing Platform, Raises $6M From Craft Ventures To Help Growing Startups Avoid Dilution

Pipe announced its new Capital-as-a-Service offering to serve a wider swath of businesses beyond recurring revenue models to include predictable, charge-based revenue across various vertical markets, stages, and sizes— more specifically, small and medium-sized businesses (SMBs).

Pipe’s Big Small Business Evolution: Embedded Finance For SMBs - Forbes

Pipe’s Big Small Business Evolution: Embedded Finance For SMBs

Embedded finance is having a moment. While those of us in fintech marvel at all the technological innovation enabling its different facets, the reality is that embedded finance is helping people in very real ways.

Pipe announced the launch of their Capital-as-a-Service (CaaS) offering this morning. This new development in embedded finance is going to have a dramatic impact on small businesses all over the country.

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