In today's fast-paced world, convenience is no longer a luxury but an expectation. This extends beyond our personal lives and directly impacts how businesses operate. As a result, 

 has experienced significant growth, offering small to mid-size business owners quick access to capital inside of the software they already use for day-to-day operations.

 (ISVs) have a unique opportunity in this space to offer their customers more access to financial products, building a lending business presents formidable challenges. 

The Rise of Vertical Payments and Industry-Specific Software

The ascent of vertical payments is an ongoing trend, offering comprehensive software tools that seamlessly integrate with business operations. Vertical-specific platforms like Toast have emerged as leading examples, providing restaurateurs with a one-stop solution.

This trend is expected to continue, leading to more all-encompassing operating systems that simplify business management and

By integrating financial services seamlessly into their platform, software companies can unlock numerous benefits.

One advantage is the potential to significantly increase Gross Payment Volume (GPV). With embedded financing, software companies can provide their merchants with easy 

, empowering them to make larger purchases or invest in essential upgrades without straining their 

This increased purchasing power not only leads to higher transaction volumes but also cultivates stronger relationships with merchants, ultimately driving up GPV and bolstering the financial health of the ISV itself. 

By offering embedded financing, software companies also position themselves as indispensable partners, seamlessly integrated into their merchants' operations. As a result, merchants are more likely to choose and remain loyal to the software platform that not only meets their payment needs but also helps them manage their finances effectively.

By becoming an even more essential part of their business, serving both operational and financial needs, software companies can enhance customer retention and gain a competitive edge in the market.

Navigating the Challenges of Embedded Finance 

Building a lending business is harder than it may look, and several crucial requirements must be met. Obviously, you need access to the capital you’ll lend, but getting that capital and making the economics work requires that you clear at least four major hurdles.

You need a frictionless way to acquire quality customers at a low cost, and access to consistent, standardized data sets for risk underwriting.

These first two are the easiest for ISVs, as they already have a customer base and extensive data about them. The other two hurdles will likely take an ISV far outside of its wheelhouse and can lead to a quick death for an in-house embedded offering.

Once you have the customers and the data, you need reliable risk models with a proven track record.

On top of that, you’ll need efficient, automated end-to-end operations that allow you to run your lending program with thin margins while still coming out with a profit. That can be very tough to achieve when financing isn’t your core focus. 

If any of these four components is off the mark, you’ll either be unable to access the capital you need to offer embedded lending, or you’ll launch a short-lived offering that takes you away from your core business and can’t keep itself afloat.

Fortunately, there’s an alternative that allows you to leverage your customer, data, and deep industry knowledge, without taking on unrealistic financial challenges or untenable risk. 

Leveraging Fintech and Collaborative Opportunities 

Given the hurdles we’ve just mentioned, it’s easy to see how challenging it is to add small business lending to your platform.

Fortunately, you don’t have to do it alone. By partnering with fintech firms that specialize in connecting businesses to capital through technology, vertical ISVs can make the most of their deep industry knowledge and data to serve their customers even better. 

An embedded capital partner can automate the process, harnessing real-time data with as little as six months of history, in contrast to the two years of financials typically needed by banks.

It can also greatly reduce your risks, allowing you to benefit from increased revenue and deeper customer relationships without carrying loans on your balance sheet. 

allows for operational efficiency, technology-driven underwriting, compliance and regulatory solutions, for a turnkey embedded financing product.

The rise of embedded finance presents a compelling opportunity for software companies to expand their offerings and empower small businesses.

However, building a sustainable lending business necessitates careful consideration, expertise, and strategic partnerships.

By embracing collaboration with fintech firms, software companies can leverage their deep industry knowledge while providing embedded financial services as a seamless off-the-shelf product.

This collaboration between vertical software solutions and fintech unlocks unprecedented value, delivering enhanced financial access to small businesses.

Discover the challenges and benefits of building embedded finance solutions and the value of partnering with fintech experts. 

Should you outsource of build an embedded financing product?

Should vertical software companies develop in-house embedded financing or partner?

Access to financial services is critical for small businesses. And increasingly, those small businesses are looking for easy-to-access financial tools right inside the platforms they use every day. Products like Square Banking and QuickBooks Capital are raising the customer expectation bar, but it’s not too late to take advantage of this shift. 

If you're looking to scale your business, increase revenue streams, and deepen customer engagement, embedded finance could be the solution. In this article, we'll walk you through the steps to embed finance in your product or service in a way that benefits both your business and your customers.

Before you can embed finance in your product or service, you have to assess your needs. There are a variety of embedded finance options out there, and not all of them will be relevant for your business and your customer base. Here are some things to consider:

Anyone starting a business needs an understanding of their target market. Fortunately, if you’re considering adding embedded finance to your product or service, you likely already have a well-established customer base and a good understanding of their needs. Now, you just need to step into their shoes.

Embedded finance encompasses everything from lending and revenue advance products, to payment processing, to insurance. The products that will add value for your customer base will depend on whether they’re businesses or individuals and where they are in their financial journey. For example, if your customer base are small businesses, they likely need access to working capital, and an embedded capital product would be a high value-add for them.

Speaking of your customer’s journey, the next step is to figure out where your customers’ needs intersect with your offering. What financial needs do your customers have at the specific point where they’re interacting with your product or service? Analyzing how your customers use your offering will help guide your choice of which financial services to embed. 

Returning to our earlier example, if you’re a payment facilitator serving small business owners, what can you do to make your merchants’ lives easier? As they go about their day-to-day operations, concerns about payroll, inventory, and other costs are top of mind. Providing them with access to embedded capital allows them to run their business more efficiently without ever having to leave your platform. 

Now that you’ve thought about your target market and analyzed how they use your product or service, you can determine which financial features to embed. 

It's important to prioritize the financial features that will have the biggest impact on your customers and your business. Consider the cost and feasibility of implementing each feature, as well as the potential ROI.

Finally, don't forget to test and iterate on your financial services offering. The data you collect from your embedded finance customers can allow you to continuously improve and optimize your offering, identifying new opportunities to serve them even more.

Step 2: Choose the right embedded finance platform

Choosing the right embedded finance platform is crucial in ensuring the success of your offering. Financial partners play a vital role in providing the necessary infrastructure and support to help your business grow. 

When selecting a financial partner, it's important to consider a range of factors that will impact the success of your 

. Below are some things to keep in mind as you evaluate potential partners:

There are various types of financial institutions to consider when embedding finance in your product or service. These include banks, fintech companies, and other financial service providers. Each type of partner has its own unique strengths and weaknesses.

For example, banks may offer a broader range of financial products and services, while fintech companies will likely be more agile and innovative in their approach and offer more tech and engineering support to help you build out your embedded offer. It's important to evaluate each potential partner to determine which will best meet the needs of your business and your customers.

Regulatory compliance is one critical element of an embedded partnership. Many financial services require you to jump through regulatory hoops to protect consumers and businesses. This can be a huge lift for you if your partner doesn’t take care of regulatory issues on your behalf. It's important to partner with an institution that is fully compliant with all relevant regulations and has a robust compliance program in place. At Pipe, our team handles all the regulatory hurdles for our partners, so they don’t need to allocate any resources to stay fully compliant. 

Tech and engineering support are the next thing to consider. An embedded offering allows you to build financial products right into your platform, but a build that goes smoothly and feels natural to your customers takes the right tech team. This is a major advantage for fintech teams, who can typically provide a much more seamless turnkey offer along with more support for customization. For example, while Pipe’s UI is based on 100s of tests and proven optimizations, our team also supports and enables partners to customize their UI to perfectly match their own platform.

Finally, consider your revenue opportunity with a partner, which goes beyond just sharing in revenue. Compare how embedded partners help you with acquiring, onboarding, and supporting your customers. While some offer only a single channel (like email) to help you increase activation for your financing offer, others offer a suite of marketing and promotional services. The more customers you can activate on your embedded offering, the bigger the impact on your customers 

 your revenue. You’ll also want to take the long view, considering the future roadmap and how an embedded partner can build out new offers with you, as well as scale with you and your customers as you grow.  

Once you've chosen a financial partner, it's essential to strengthen that partnership. This involves clear communication, regular check-ins to assess performance, and a willingness to work collaboratively to address challenges and opportunities as they arise.

Regular communication is critical to maintaining a strong partnership. Schedule regular check-ins with your partner to discuss performance, identify areas for improvement, and share feedback.

Another key to a strong partnership is a willingness to work collaboratively. Be open to feedback from your partner and be willing to make changes. By working together, you can build a strong and successful partnership that serves your customers and grows your GPV.

Step 3: Overcome common challenges with implementation 

While embedded finance offers many benefits, such as increased convenience and accessibility, it also presents several challenges companies need to address.

Embedded finance has great potential for scalability and flexibility. As long as you choose a financing partner who can scale with you and look to the future with you, you’ll be able to grow your offering exponentially.  

Scalability depends on how much financing your partner is able to provide, and what size of businesses they can serve. As a capital partner, Pipe works with small businesses, all the way up to mid-market, allowing us to scale with your customers as they grow, as well as scale with you as you add more customers.

Embedded finance involves providing financial services which are subject to various regulations and compliance requirements. Companies need to ensure that they comply with applicable laws and regulations, such as 

(KYC) regulations. Failure to comply with these regulations can result in significant penalties and reputational damage. 

Staying current with regulatory changes requires ongoing monitoring and communication with regulatory authorities and industry associations. Your financing partner can help you with this, as they’ve got their finger on the pulse of changes in the industry. Regulatory checks are built into Pipe’s embedded offering, handling KYC and other processes automatically, so there’s no added burden on your team and no unnecessary friction for your customers.

Another challenge in implementing embedded finance is ensuring the security and privacy of customer data. Financial information is highly sensitive and valuable, making it a prime target for cyberattacks and other forms of fraud. Companies need to ensure that their security measures are robust and comply with applicable data security and privacy laws, such as the 

Companies also need to communicate clearly with their customers about how their data is being used and protected. This requires transparency and trust-building measures, such as clear privacy policies and secure data storage practices.

One of the biggest challenges in implementing embedded finance is integrating it with existing systems. Financial systems are often complex and highly regulated, making it difficult to integrate them with non-financial systems seamlessly. Companies need to ensure that their IT infrastructure can handle the increased complexity and any potential security risks associated with embedded finance. Let’s take a closer look at overcoming implementation challenges.

Key strategies for a frictionless implementation 

Embedded finance is a rapidly growing sector, and companies are increasingly looking to offer financial products and services to their customers. However, implementing embedded finance can be challenging, with complex technical requirements, regulatory hurdles, and security concerns. Here are some strategies you can adopt to overcome these challenges:

One strategy for overcoming implementation challenges is to adopt a modular approach to embedded finance. This involves breaking down the implementation into smaller, more manageable components that can be developed and tested independently. By doing this, companies can reduce the complexity of the implementation and allow for greater flexibility and scalability. 

For example, a company could start by offering a single financial product, such as a revenue advance, then gradually add more products and services as the implementation progresses. A modular approach also allows companies to iterate on each component independently, making it easier to address issues and make improvements. This approach helps companies identify needs and areas of potential growth so they can expand their offerings wisely.

Pipe uses an iFrame-style solution called 

. It plugs in easily, offering a turnkey revenue advance product with no need to build anything. This allows companies to offer capital to their merchants right away, taking advantage of a fully tested user experience, and gathering data on what those merchants may want next.

 is another strategy for overcoming implementation challenges. They enable companies to build and deploy embedded finance offerings quickly and efficiently while ensuring scalability and flexibility. By using APIs, companies can avoid the need to build complex, monolithic systems from scratch.

For example, a company could use an API to access a third-party payment processor, rather than building its own payment processing system. This would allow the company to focus on its core competencies, while still offering a high-quality financial product or service to its customers. 

Fintech companies are creating solutions that bypass these layers of complexity. At 

, we use a simple API to embed an offering without complex integrations and without deploying software on your end. This not only eliminates many potential integration issues but also allows you to go to market with an offer in just a couple of days

Embedded finance is a powerful tool to help you serve your customers and grow your own business. It can increase usage on your platform, improve brand loyalty, and help your b2b customers grow their own businesses. By following these three steps and leveraging a few key strategies, you can make the embedded financing process quick and painless, so you can start reaping the benefits right away.

If you're looking to scale your business, increase revenue streams, and deepen customer engagement, embedded finance could be the solution.

If you're considering added embedded financing to your product or service, find out how to assess the opportunity and align with the right partner to help you.

Follow these 3 steps to launch an embedded financing offer

3 steps to embed financing into your product or service

3 Steps to Embed Financing into Your Product or Service

The Financial Technology Association (FTA) today welcomed Pipe as its newest member. Pipe is the modern capital platform.

FTA Welcomes Pipe, the Modern Capital Platform, to Association  

 as its newest member. Pipe is the modern capital platform, built to connect entrepreneurs, and small and mid-size business owners to fast, frictionless, dilution-free financing, helping them scale and operate on their terms.

“Innovative fintech companies like Pipe provide a lifeline to founders and entrepreneurs who often lack access to financing,” said 

Penny Lee, President and CEO of the Financial Technology Association

. “We are proud to represent fintech companies powering America’s small businesses and advocate for technology's positive role in expanding access to capital.” 

“Pipe’s mission is to empower founders so they can build, and scale their companies on their own terms,” said 

. “We are excited to join the Financial Technology Association’s community of fintech leaders and work collectively to build a more flexible, transparent, and accessible future of finance that better serves America’s entrepreneurs.” 

Pipe is excited to join the FTA to reinforce the story of fintech for good, making capital more accessible by turning future revenue into up-front working capital to help companies improve cash flow and scale operations. By leveraging technology, Pipe provides unbiased access to capital, based purely on a company’s data and the health of its business. In just three years over 23,000 companies have signed up to use Pipe’s platform and 

Pipe has helped fund the growth of businesses in verticals including software-as-a-service (SaaS), 

direct-to-consumer (D2C) subscriptions, and service-based businesses all over the US

The Financial Technology Association represents companies like Pipe that meet the financial needs of founders and small and medium-sized businesses with enhanced access to capital, online payment processing, spend management, accounting, bill pay tools, and other ways to reach new customers. FTA supports policy efforts that improve Main Street businesses' access to capital and other financial services. 

 to learn more about how small businesses are powered by fintech. 

The Financial Technology Association (FTA) is a Washington, DC-based trade association representing industry leaders shaping the future of finance. We champion the power of technology-centered financial services and advocate for the modernization of financial regulation to support inclusion and responsible innovation.

Pipe is the modern capital platform built to connect entrepreneurs and business owners to fast, frictionless, dilution-free financing. Pipe turns all forms of revenue into up-front working capital to help companies improve cash flow, scale operations, and grow on their terms. 

The Financial Technology Association (FTA) today welcomed Pipe as its newest member. 

Former Square and Intuit Executive to Lead Pipe’s Next Phase of Growth

Pipe Names Seasoned Fintech Leader Luke Voiles as New Chief Executive Officer 

; Pipe, creator of the world's first trading platform for revenues, today announced Luke Voiles will become the company’s next Chief Executive Officer and will join its board of directors as of February 20, 2023. The company has also appointed Albert Periu, the CEO of Zilch USA Inc, to its board of directors. 

Voiles joins Pipe from Square, where he served as General Manager of Square Banking. With in-depth experience across fintech, financial services, and capital markets, Voiles will lead the company in its next phase of growth, working closely with Pipe’s executive team, employees and board to continue empowering entrepreneurs and companies to grow their businesses on their own terms. 

“We are in a transformative period in the evolution of fintech. Embedded financial services are disrupting the status quo and Pipe has the opportunity to demonstrate to the world what the future of capital access looks like,” said Voiles. “I am excited to partner with the founders and the entire team to run with the founders' vision to build the global platform for revenue to reach even more entrepreneurs and companies that want to expand and grow their businesses and spend less time worrying about how to access capital to do so.”

In his role at Square Banking, Voiles led the teams responsible for scaling and managing Square Loans, instant transfer, Square Checking, and Square Savings globally. The Square Loans business has been pacing above $1 billion per quarter in loan volume, making it one of the largest alternative SMB lenders in the world. Prior to Square, he held roles at Intuit, including CEO and President of QuickBooks Capital, building the lending business from scratch and scaling it to $2 billion in loans originated. Voiles has also worked at blue-chip alternative investment firms focused on credit and special situations, including TPG Capital and Lone Star Funds. His deep product and technology experience has helped Voiles establish himself at the forefront of category creation across market and economic cycles, inspiring him to develop offerings for companies and customers that are not well-served by traditional and technologically-antiquated channels.

"Pipe’s opportunity grows bigger every day. We believe that Luke is the right person to unlock our full potential and lead us into the next phase of operational excellence. Over the last two decades, Luke has helped scale innovative products within fintech leaders like Square and Intuit. He is a true builder and an entrepreneur at heart, and with his leadership experience, he will take Pipe into our most exciting phase of growth," said Josh Mangel, Co-founder and Executive Chairman of Pipe. "In my new role as Executive Chairman, I will focus on what I do best: building and driving strategy for Pipe’s long-term product vision to be the global platform for all revenue."

"Luke is one of the best operators and leaders in the fintech space,” said Logan Allin, Pipe board member and Founder & Managing Partner, Fin Capital.“The Founders have built a category-leading platform that has reimagined software solutions to support companies in their financial journeys and streamlined access to alternative forms of financing. Luke is the ideal leader to collaborate with Pipe’s Founders, board of directors, and team to reach companies of every size and across sectors.” 

Since Pipe’s launch three years ago, over 23,000 companies have signed up for Pipe, and over $7 billion of ARR has been connected to the platform. Today, over 50% of the trading volume on the platform comes from non-SaaS vertical markets, including direct-to-consumer (D2C) subscriptions, streaming services, service-based businesses, and more.    

Pipe is a trading platform that enables entrepreneurs to grow their businesses on their terms. By treating revenue streams as an asset, Pipe allows companies to transform their revenue into up-front capital, instantly. For entrepreneurs, that means more cash flow for scaling their businesses without dilution. For investors, Pipe has unlocked the largest untapped asset class, revenue. Whether you're an entrepreneur or an investor - Pipe is growth on your terms. To learn more, visit 

Luke Voiles, a passionate fintech leader, and business builder has been named the next CEO of Pipe. Before his appointment, he was the GM of Square Banking at Block where he led the global team responsible for managing, launching, and scaling small business banking and lending products. Before Square, he was at Intuit, where he led the team in building out the small business lending unit, QB Capital, from scratch. Luke made the switch from private equity to fintech after more than a decade as a distressed asset and credit special situations investor at top-tier funds, including TPG Capital and Lone Star Funds. He has a JD and an MBA from SMU and a BA in Computer Science and Economics from Austin College. 

Albert Periu currently serves as Chief Executive Officer of Zilch USA Inc. (“Zilch”) a financial technology company focused on providing payment and credit solutions to US and UK consumers. During his tenure with Zilch, he has been responsible for Zilch’s strategy and operations in the U.S. Prior to Zilch, Al was Co-Founder and Chief Executive Officer of Neptune Financial Inc., a financial technology company whose commercial lending platform provided growth capital to small and mid-sized American businesses. Previously, Al served as Global Co-Head of Capital Markets for Funding Circle Ltd. ("Funding Circle"), an online lender focused on U.S. and U.K. small and medium-sized businesses. He also served as President and Chief Executive Officer of Funding Circle’s broker-dealer, Funding Circle Securities. Prior to his time with Funding Circle, Al held roles with FBR & Co., Deutsche Bank, and Merrill Lynch. He holds a Bachelor of Science in Business Administration from Georgetown University.

Earlier today, Harry Hurst shared the following message with his employees

A Message from Pipe Co-CEO Harry Hurst

It was less than three years ago that Josh, Zain, and I set out with an ambitious goal to build the world’s first trading platform for recurring revenue–letting founders, operators, and companies grow on their terms. In this short time, we’ve achieved so much together.

In partnership with you, our amazing team, we’ve put recurring revenue financing on the map and created a category and asset class that’s evolved globally. While it’s no easy task to build a company and scale so fast, we’ve done something exceptional–and we should be extremely proud of what we’ve accomplished.

Together we’ve been able to attract over 22,000 companies to our platform who have connected $7B of ARR to Pipe and have expanded internationally to the UK. This is an incredible feat and one I’m immensely proud of, and it’s only the beginning.

With this initial success, we have kept a close eye on building a sustainable business. We are well capitalized with over half a decade of runway and we are, by far, the definitive market leader in the space. We have a world-class team and a phenomenal product loved by our customers.

As we’ve grown at a lightning pace, I’ve always taken time to think about how best I can serve our mission in a way that continues to unlock my strengths as a founder, while ensuring the company continues to flourish. I’m a zero-to-one builder, not a hardcore operator. We need both. I know that in order to take this company to the heights we know it can reach, we need to continue to build a culture of operational excellence within our team and recruit leaders who have the experience to drive our ambitious vision for Pipe on a massive and even public scale, and that starts at the top. With this in mind, I have some important news to share with you.

I’m excited to announce that we will be welcoming a new CEO to Pipe soon. As part of this process, I will move from my Co-CEO position into a Vice Chairman role, where I’ll focus my attention initially on supporting the CEO search and transition. I’ll continue my work evangelizing Pipe’s mission among our customers and partners while advising the leadership team on long-term strategy and vision for the company.

One of the great advantages of having a Co-CEO that you’ve worked with for almost a decade is that you can build and grow together. There’s an indescribable level of trust in each other to do so. That’s what I have in Josh, who will be moving from Co-CEO into the CEO position in the interim. Josh will continue leading the internal organization as we double down on what our customers need from us as their capital and growth partner. Once the new CEO is announced, Josh will become Executive Chairman, with a continued focus on product and strategy. As part of streamlining our leadership, Usman will also be transitioning to the CTO role. He’s had a tremendous impact on our organization. Zain will also remain deeply involved, both at the board level and in his role as Senior Advisor.

I can assure you all that these changes are the result of meaningful deliberation and thoughtfulness, over an extended period of time, about how to position Pipe for success over the long term. We’re fortunate to be able to make changes from a position of strength, both structurally and financially. We’re taking all the right steps to expand our board and management team, so we can run hard at the opportunities ahead with the best-in-class leadership.

We’re blessed to have an amazing team, a strong customer base, and significant capital. We have kept our burn low, giving us the latitude to be thoughtful about these long-term impactful decisions.

Our highest priority is to take our significant lead in the market and leverage our strong financial position as we build toward our ultimate goal–to become the trading platform for all revenue.

It’s always been about building for decades and I can’t wait to see what this one brings.

Company Conducting Search for New CEO To Expand Pipe’s Market Leadership in Alternative Finance

Pipe Technologies Announces Strategy to Drive Business into Next Phase of Growth

Miami, FLA. – November 22, 2022  – Pipe, creator of the world's first trading platform for recurring revenues, and its Co-Founders Harry Hurst, Josh Mangel, and Zain Allarakhia announced several strategic decisions designed to best position the company for its next phase of growth.

 As part of the strategic plan, the Co-Founders today announced they have retained True Search to conduct a search for a veteran CEO with significant operational experience, proven leadership, and complementary skill set and perspective necessary to execute Pipe’s mission as it continues to scale.

Harry Hurst, Pipe’s Co-Founder and Co-CEO, is moving from his current position to Vice Chairman of Pipe to support the CEO search and transition. Co-Founder and Co-CEO Josh Mangel assumes the role of CEO and continues to lead the organization. Once the new CEO is announced, Mangel will become Executive Chairman with a continued focus on product and strategy. Usman Masood, currently the EVP of Engineering who has had a tremendous impact on Pipe over the past year, will become CTO. Allarakhia will also remain deeply involved, both at the board level and in his role as Senior Advisor.

In less than three years, Pipe has created the recurring revenue asset class and built a proven and highly active trading platform. Over 22,000 companies have signed up for Pipe and $7 billion of ARR has been connected to the platform. Over 50% of the trading volume on the platform comes from non-SaaS vertical markets including direct-to-consumer (D2C) subscriptions, streaming services, service-based businesses, and more.

Co-Founder Josh Mangel said, “Harry, Zain, and I launched Pipe because we knew there was another way – a better way – for businesses with recurring revenue to secure financing. In partnership with our amazing team at Pipe, we’ve put recurring revenue financing on the map. Today we are excited to announce our strategy to achieve our next phase of sustained, long-term growth.”

Co-Founder Harry Hurst remarked, “While the three of us will still all be involved in Pipe, of course, we acknowledge the company needs a veteran and experienced operational CEO to drive the business forward to even greater heights.”

In February, Pipe also closed its first acquisition of Purely Capital, a media and entertainment financing company, which now serves as the Media & Entertainment division on the platform to help producers, rights owners, and distributors drive immediate up-front revenue from their long-term licensing contracts from investment-grade streaming services and broadcasters, including Amazon, Netflix, and Disney. Pipe Entertainment is one of the fastest-growing verticals on Pipe’s platform.

“We have achieved a tremendous amount as a company in a short period of time and have helped entrepreneurs scale and grow their businesses on their terms,” said Hurst. “Pipe is well positioned, and unlike many companies in this challenging environment, we have the resources and half a decade of runway to make long-term, strategic decisions from a position of strength to ensure we are continuing to drive further value to our customers and investors. At this stage in Pipe’s lifecycle, it is critical that we have an operational leader with the experience to drive Pipe’s ambitions and long-term vision to scale, and I am excited for that person to usher in the next stage of growth and innovation for Pipe.”

“Access to non-dilutive operating capital is a significant challenge for businesses across industries, especially technology companies at every stage and size, and Pipe’s approach to unlocking the value of recurring revenue for companies is a game changer,” said Logan Allin, Managing Partner at Fin Capital. “Pipe is on an incredible trajectory, and we are grateful to Harry, Josh, and Zain for the vision and leadership that has established Pipe as the clear category leader. We’ve always been supportive of the founder's long-term ambitious goals and plans to bring on an experienced operational leader to continue the tremendous journey ahead.”

With unlimited PTO, flexible working hours, and a globally distributed, remote-first team, Pipe rises to #4 in the sector. 

Pipe Named an American Banker Best Place to Work In Fintech for Second Year

For the second year in a row, Pipe has been recognized as one of the top fintech companies to work for. After coming in #6 on the 2021 list, Pipe moved up to the #4 spot on American Banker’s 

While remote work has been a challenge for many companies throughout the pandemic, Pipe publicly launched the world’s first recurring-revenue trading platform in June 2020 and has built a remote-first and fully distributed company from day one. That remote ethos has helped them attract and retain top talent from around the world, with team members currently distributed across North America, the UK, Eastern and Western Europe, Central Asia, and Australia. 

Between the 2021 and 2022 awards, Pipe’s team of “plumbers” grew from 30 to just over 100, with about half in the US and the rest distributed internationally. 

“Our intention has always been to build a truly remote team and understanding that we’re not trying to [just recreate] in-office norms,” said Anna Moghaddam, Director of People Operations. This has meant embracing people-first company norms, like flexible work hours, unlimited PTO, high-quality health benefits and family leave, and supporting work/life balance with company holidays and perks like “Summer Fridays.” 

“The flexibility and freedom our people have to be able to work from anywhere also means we [strive to] continuously raise the bar for our overall communication—company-wide and individually,” said Moghaddam.

Pipe has built a globally distributed team in order to find the best talent to build category-defining liquidity infrastructure for recurring revenue businesses. Pipe’s cash compensation package is based on a "work from anywhere” philosophy, giving employees the flexibility to live and work where they choose without impact on their pay.

“A major contributing factor to our remote success so far is that our people are not only excited about our product, mission, and vision, but the opportunity to collaborate with people from all over the world,” said Moghaddam. 

If you’re interested in learning more about career opportunities at Pipe, 

With unlimited PTO, flexible working hours, and a globally distributed, remote-first team, Pipe rises to #4 in the sector.

Pipe named an American Banker Best Place to Work In Fintech for second year

Pipe Named An American Banker Best Place to Work In Fintech for Second Year

Speaking with PYMNTS, Hurst, explored the opportunity for FinTech to step in and connect SaaS companies to financing by treating their subscription contracts as an asset class that can be bought and sold — a strategy, he noted, that brings the value of cash flow predictability to financiers.

Wielding SaaS’s Revenue Predictability For Faster Financing

A little over one year ago, Pipe raised a $6 million seed round led by Craft Ventures to help it pursue its mission of giving SaaS companies a funding alternative outside of equity or venture debt.

This Pipe-ing hot startup just raised $50M to be the ‘Nasdaq for revenue’ – TechCrunch

Pipe Technologies, the one-year-old platform for companies to trade monthly recurring revenue for upfront annual revenue from yield-seeking buy-side investors, announced a strategic financing round on Tuesday consisting of a who's who of individuals and companies to fuel the company's global expansion.

The 'Nasdaq' for trading recurring revenue gets backed by Benioff, Palihapitiya, Shopify

Pipe, creator of a first trading platform for recurring revenue streams, brought in $50 million in strategic equity funding to expand.

‘The Nasdaq For Revenue’ Startup Pipe Pulls In $50M Equity Round

Recurring revenue is rising as its own asset class and one that deserves a new financing model.

The Case for The Recurring Revenue Asset Class

To make this a reality Hurst, and co-founders Josh Mangel and Zain Allarakhia founded Pipe Technologies in 2019, and in February launched a platform where SaaS founders could sell quarterly or annual subscriptions to bankers looking for alternative high yield investments.

Platform offers new way to finance SaaS companies — without the equity dilution

US platform says it is expanding beyond tech companies into other sectors.

Pipe to move into securitisation as it hits $2bn valuation

Investor line-up includes Next47, Raptor Group, Shopify, Slack, HubSpot, Chamath Palihapitiya, Marc Benioff, Alexis Ohanian and Joe Lonsdale

Pipe raises $50 million to unlock revenue as an asset class

The subscription financing platform enables companies to turn their monthly or quarterly subscriptions into upfront cash flow.

Pipe Pulls In $250M Equity Round For $2B Valuation, Lays Foundation for Expansion

Pipe, a company that has built a trading platform for recurring revenues, has secured $250 million in strategic equity funding, reaching a $2 billion valuation after publicly launching less than a year ago.

Pipe, “NASDAQ for revenue,” reaches $2B valuation with $250M investment

Pipe It! Platforms, Funding, and the Future

Building a new asset class and helping subscription businesses raise money smarter

Pipe: Business-Funding Fit

SaaS subscriptions are a highly predictable source of recurring revenue, and Pipe helps SaaS companies turn their monthly or quarterly subscriptions into upfront cash flow, Hurst said. Its goal is to offer SaaS companies a way to grow without diluting their current cap table.

Pipe Brings In $60M Seed Extension To Power SaaS Financing Platform

Pipe has brought on a laundry list of high-profile investors, including Shopify, Slack, and Michael Dell's investment firm MSD Capital.

Pipe, a venue for companies to get cash up front for their subscription revenue, just raised $50 million from high-profile investors like Chamath Palihapitiya and Marc Benioff

Pipe has raised $6 million in seed funding led by Craft Ventures. Their goal is to offer SaaS companies a way to grow without diluting their current cap table.

Pipe, A Financing Platform For SaaS Companies, Raises $6M Seed

Founders of rapidly-scaling software-as-a-service (SaaS) startups must always consider how they will finance their growth.

Pipe, A B2B SaaS Financing Platform, Raises $6M From Craft Ventures To Help Growing Startups Avoid Dilution

At the end of March, TechCrunch reported that buzzy startup Pipe — which aims to be the “Nasdaq for revenue” — had raised $150 million in a round of funding that values the fintech at $2 billion.

More funding flows into Pipe, as buzzy fintech raises $250M at a $2B valuation

Up until now, founders have only two things to sell as they raise capital to fund their business: they can sell equity, and take expensive dilution, or they can sell debt, and take on covenants and other handcuffs. Pipe creates a new asset class to sell: the software subscription.

It's Not Debt, It's Better: an Interview with Harry Hurst of Pipe

Ryan Zauk sits down with the amazing Harry Hurst, Co-Founder & CEO of Pipe, a company unlocking revenue as an asset class (and disrupting fundraising forever).

Harry Hurst, Co-Founder & CEO of Pipe: Building the NASDAQ for Revenue & Achieving the American Dream!

A business world gone suddenly virtual played to the strengths of fintech companies. After all, they are built on digital alternatives to analog processes, from making loans to trading securities.

Best Fintechs to Work For 2021

Pipe, the modern capital platform for fast, frictionless, dilution-free financing, today announced a significant expansion of its senior management team. 

Pipe Strengthens Executive Team as it Prepares to Expand Modern Capital Platform for All Revenue

the modern capital platform for fast, frictionless, dilution-free financing,

 today announced a significant expansion of its senior management team. These additions support the company’s ongoing growth and evolution as the platform for all entrepreneurs to turn their revenue into up-front capital. Namrata Ganatra has been appointed as Pipe’s Chief Product and Technology Officer, Scott Polchleb has joined Pipe as Chief Innovation Officer, Manpreet Dhot as Chief Risk Officer, and Yasmin Moaven, Pipe’s CMO, has been promoted to COO and CMO.

In February, Luke Voiles was appointed CEO of Pipe to scale and expand Pipe’s business, which in just three years has helped fund the growth of businesses in verticals including SaaS, 

direct-to-consumer (D2C) subscriptions and service-based businesses

. Luke has nearly two decades of leadership experience growing technology businesses within innovative industry leaders, including Square Banking at Block, Intuit’s small business lending unit, QuickBooks Capital, and as a distressed asset and credit special situations investor at top-tier funds, including TPG Capital and Lone Star Funds. In his first 90 days at Pipe, Luke quickly identified the proven technology, product development, risk management, and operations experts to help lead Pipe’s continued growth and expansion.

Namrata Ganatra, Chief Product and Technology Officer, is a highly accomplished tech executive with over a decade of experience in fintech, payments, and crypto markets. Prior to joining Pipe, she led Engineering and Product at Autograph, a leading NFT platform, and held senior leadership roles at Coinbase, Meta, and Paypal, where she shaped payment strategy and scaled payment infrastructure to meet the needs of millions of users. She also founded an AI-based e-commerce startup that helped SMBs grow sales across multi-channel e-commerce platforms, which was acquired by Thrasio.

Scott Polchleb, Chief Innovation Officer, is a global design leader who has built and led teams for both start-ups and large tech companies. He was previously the Global Head of Design and Creative at Square Banking, where he led design and strategy across Square Banking and CashApp. He’s also held senior leadership positions in design at Afterpay, WeWork, and Visa. He helped internal partners and clients solve complex problems, pilot projects, and achieve business goals using design thinking and best-in-class product and service design and prototyping.

“I’m excited by the huge opportunities Pipe has to majorly impact alternative and embedded finance across so many industries,” said Ganatra  “The passion and energy of this team, combined with experienced leadership, is going to create amazing outcomes for our customers and shape the way business owners access financing to grow and operate.”

Manpreet Dhot, Chief Risk Officer (CRO), 

has over 20  years of leadership experience in commercial and consumer risk management. He most recently served as the CRO at Imprint, a modern co-branded credit card issuer, where he created a holistic, integrated approach to risk management and helped develop a technology roadmap to support rapid deployment and iteration of risk/pricing models and strategies. He was also the CRO at Funding Circle US, where he conceptualized and deployed credit and fraud risk capabilities that enabled Funding Circle’s US portfolio to grow from $80 million to $1.1 billion in assets under management in five years with no adverse credit outcomes. He previously spent 12 years at American Express in India and the United States in several senior roles.

Yasmin Moaven, Chief Marketing Officer, will expand her role to include Chief Operations Officer. She has been an integral part of Pipe’s early success since its public launch in 2020, where she led the development of the Pipe brand and spearheaded the company’s marketing, communications, and investor relations strategy. 

Yas has helped scale operations and Pipe’s reach across multiple verticals and geographies, and will now further focus on helping expand Pipe’s efforts in its next phase of growth. 

“In just three years, Pipe has defined a new approach to funding the rapid growth of companies in a wide range of markets,” said Voiles. “To take advantage of the enormous opportunity, we have to focus on our core product and expand the impact and value we are delivering. We need proven industry leaders like Namrata, Scott, Manpreet, and Yas, all of whom have successfully and consistently driven massive scale and flawless execution across critical areas such as technology and product development, customer-focused design, risk management, branding, and operations. This is our fintech dream team. Pipe is now well positioned to capitalize on the opportunities in front of us in 2023 and beyond.”

Pipe, the modern capital platform for fast, frictionless, dilution-free financing, today announced a significant expansion of its senior management team.

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