When it comes to your company’s finances, security is key. Protecting your data and financial information is a top priority, and—whether you’re a Pipe customer or one of our embedded capital partners—it’s our top priority, too. That’s why we’re excited to share about our recent SOC2 Type II completion and why it matters.

At Pipe, we’re committed to keeping our customer’s data safe while helping them access capital to grow on their terms. To guarantee that our systems and processes align with this goal, we turned to external experts for an independent review. A SOC 2 report is the result of that review.

Obtaining a System and Organization Controls (SOC) 2 report is one way for a service organization to prove the security of its digital environment. Completing a SOC 2 examination through an 

 does not result in a certification. Instead, the resulting CPA’s report is an independent attestation, not unlike an external financial audit. It’s a tool to help an organization communicate whether the internal controls governing the security of customers’, partners’, and stakeholders’ data are properly designed, implemented, and maintained.

In simpler terms, a SOC 2 report helps current and potential stakeholders assess risk by giving them a closer look at the policies and procedures put in place to ensure the organization’s services are provided safely and reliably. And while our security team loves to burn the midnight oil (looking at you, Kyle*), it’s these processes that truly work 24/7 to keep your data safe.

* Our fearless Manager of Infrastructure & Security, Kyle Polley

Why SOC 2 matters and why we went through this process at Pipe

Completing a SOC 2 examination is a big step for any company. It demonstrates your commitment to data security and ensures that you’re prepared to face the challenges of the ever-changing cybersecurity landscape.

"Pipe’s SOC 2 report not only confirms the robust controls we've set up but also stands as a testament to our formidable technical infrastructure and our unyielding promise to 

prioritize and fortify security across our IT processes, ensuring the safeguarding of our customers' data,

SOC 2 assessments are overseen by certified CPA entities. An auditor tests the effectiveness of the organization's internal controls and then maps those controls to one or more Trust Services Criteria established by the 

American Institute of Certified Public Accountants (AICPA)

For Pipe, these vital criteria encompass:

A SOC 2 report's breadth can fluctuate based on the time frame examined.

As a part of our commitment to the highest levels of security, Pipe's recent SOC 2 Type II report spanned from June 1, 2023, to August 31, 2023, and included all five of the criteria listed above. 

detailed breakdown of how to read a SOC 2 report

, including where to find the most important and relevant information for your situation.

Current and prospective customers interested in obtaining a copy of Pipe’s latest SOC 2 report can 

Last but certainly not least, a big thank you to everyone in Engineering, Security, and IT for their diligence and thoughtfulness in keeping our customers safe.

Find out what a SOC 2 review covers and why it's crucial for an embedded finance partner.

"Why SOC 2 Compliance is a Must-Have for Your Capital Partner "

Why SOC 2 Compliance is a Must-Have for Your Capital Partner

In today's fast-paced digital landscape, the age-old adage "adapt or perish" has never been more relevant. As businesses strive to carve their niche in the competitive market, a strategic approach is essential, and that's where growth marketing steps in.

You’ve probably come across the term a few times, but growth marketing isn't just another buzzword; it's a mindset that empowers businesses of all sizes to harness the power of data-driven strategies, innovative tools, and experiments to 

Whether you're a startup looking to make waves or an established company seeking fresh avenues, this guide will equip you with the knowledge and insights to navigate the exciting world of growth marketing. You could look at it as a mini crash course if you want. Let’s explore!

In the world of marketing, there's a time-tested playbook: create a message, broadcast it to a broad audience, and hope for the best (AKA, “spray and pray”). That's traditional marketing in a nutshell. But let’s be real – the world has changed.

Growth marketing takes that playbook and flips it on its head. Instead of casting a wide net and crossing your fingers, growth marketing hones in on specific segments of your audience with surgical precision.

Before we dive into the top techniques for supercharging your growth marketing strategy, let's start by laying out the basics of this marketing approach. Understanding the essence of growth marketing will equip you with the knowledge to make smarter, more impactful choices for your business.

At its core, growth marketing is about finding scalable and repeatable strategies that generate consistent growth for your business. This marketing approach focuses on harnessing the power of data and experimentation to drive business growth. Growth means different things for different people. It could imply generating new leads, increasing brand visibility, or increasing revenue.

Growth marketing changes the discussion from "How do we attract potential customers?" to "How do we keep our existing customers engaged for longer?". In growth marketing, the emphasis is not on reaching everyone but on reaching the right ones

the ones most likely to engage, convert, and become loyal advocates.

With growth marketing, the emphasis shifts from getting as many customers as possible to understanding your target audience and finding ways to attract and retain them.

It essentially gets you experimenting and testing to figure out what works best. This approach empowers marketers to rely on precise, well-calculated data rather than depending too heavily on intuition.

By looking at the numbers, you uncover the most effective avenues for connecting with your audience

whether that entails leveraging social media advertisements, collaborating with influencers, or employing content-driven marketing approaches.

The big idea behind growth marketing is simple: know what your customers want and give it to them. The point is to get more customers, keep them coming back, and make more money.

Growth marketing vs. traditional marketing

Traditional marketing often emphasizes creating brand awareness and generating interest in a product or service. The primary goal is to reach a wider audience and establish a recognizable brand presence.

On the other hand, growth marketing concerns itself with driving rapid and sustainable growth, often through data-driven strategies and experimentation. The primary goal here is to acquire and retain customers, emphasizing measurable results and ROI.

While there are certain tactics that both growth marketing and traditional marketing share, there are significant differences between the two. Traditional marketing centers on one-off campaigns or strategies, such as TV, radio, billboards, and print advertisements. This approach typically occupies the top of the marketing funnel with less emphasis on data-driven insights and analysis.

 that involves continuous testing and optimization of various marketing channels, messages, and strategies to identify the most effective ways to drive growth.

In summary, growth marketing adopts five core principles:

The importance of growth marketing in business

As a business owner, understanding and harnessing the potential of growth marketing is not just an advantage, it's a vital necessity.

Here are some reasons to consider growth marketing in your business:

To put it into perspective, let's imagine you're running an e-commerce store that sells organic skincare products. By analyzing customers' purchasing histories, browsing behaviors, and demographic information, you can personalize your marketing messages and recommend products that are most likely to resonate with each individual customer. This not only enhances the customer experience but also increases the likelihood of repeat purchases and referrals.

4 steps to start your growth marketing process

Here are four essential steps to initiate your growth marketing process:

Growth marketing frameworks are structured, repeatable strategies used by growth marketers to achieve profitable and sustainable business growth. They basically serve as a roadmap to organize, prioritize, and achieve your growth goals. Here are a few popular growth marketing frameworks:

The AARRR Framework, also known as Pirate Metrics (because “aarrrr” sounds like a pirate), outlines five key stages of the customer journey:

Businesses can use these metrics to analyze and improve their marketing strategies to drive growth and success.

2. ICE framework (Impact, Confidence, Ease)

ICE is a prioritization framework used to assess and prioritize various growth opportunities or ideas. Impact gauges the potential impact of a particular idea, Confidence rates the certainty that the idea will succeed, and Ease measures how easily the idea can be executed.  Ideas are typically scored based on these factors, and those with higher scores get priority. Let’s break it down a little more.

By assessing potential impact, growth marketers can spot efforts that might lead to substantial growth and notable outcomes.

They might do thorough research, gather user insights, or conduct small tests to boost their certainty. By assessing confidence, growth marketers focus on ideas with higher odds of success, reducing the risk of investing in uncertain endeavors.

They assess if it's doable given the circumstances and weigh the trade-offs between effort and expected impact. By looking at ease, growth marketers make sure they prioritize initiatives that are impactful and also doable within practical limits.

, is a dynamic 5-step loop popular among growth marketers.

Of course, there are many more growth marketing frameworks you could employ. The point is to identify your goal and align your actions to get the best results possible.

Embrace strategic prioritization: the key to effective growth marketing

A common pitfall in growth marketing is spreading efforts too thin across multiple initiatives. By zeroing in on a few key initiatives, growth marketers can allocate sufficient time and resources to execute them effectively. This targeted approach allows them to gather more accurate data and make informed decisions, resulting in better outcomes. 

Prioritization involves identifying your key growth objectives, understanding your target audience, and tailoring your strategies to make the most impact. How do you achieve this?

1. Defining clear growth objectives and goals

Before embarking on any growth marketing endeavor, it's important to define clear and quantifiable growth objectives. Are you aiming to increase revenue, expand your customer base, drive traffic to your site, improve engagement on your socials, or increase brand presence? Defining these goals provides a roadmap for your efforts and helps you measure success accurately.

Growth marketers also know that priorities can change over time, especially in the fast-paced world of digital marketing. That's why they constantly evaluate and reassess their priorities as they gather new data and insights.

2. Segmenting and targeting the right audience

Growth marketers understand that the gold is in the right targeting. Not all customers are created equal. Growth marketing thrives on precision, and that begins with audience segmentation. Break down your customer base into distinct segments based on demographics, behaviors, preferences, and buying patterns.

This segmentation allows you to create highly targeted campaigns that resonate deeply with specific groups. Personalizing your marketing messages cultivates a stronger emotional connection, driving engagement and conversions.

3. Embracing personalization and customer-centricity

Consumers are immersed in a sea of generic brand messages, each vying for their precious attention. This makes it more important than ever to build strong relationships with customers.

With so many brand messages out there, personalization is not just a way to stand out. It helps create lasting bonds with loyalty program members, encourages interaction between consumers and their favorite brands, and makes it easier to redeem rewards.

 more than 20 years ago, "If we want to have 20 million customers, then we want to have 20 million 'stores.' ... Our mission is to be the earth's most customer-centric company." By leveraging customer data, preferences, and behaviors, you can create hyper-targeted campaigns that deliver relevant content at the right time. 

Prioritization isn't a one-time decision; it's an ongoing process. Testing different strategies through A/B testing and experimentation helps you uncover what resonates best with your audience. By consistently analyzing results, you can refine your priorities and optimize your approach over time.

Resource optimization is another important aspect of setting priorities. While growth marketing offers a wide array of strategies, it's essential to consider the resources available to you. Prioritization means finding a balance between ambitious goals and the resources you actually have.

Growth marketers are smart about using what they've got—whether it's money, time, or team members. They weigh the potential of each idea, thinking about things like cost, scalability, and how well it fits with the big picture. This way, you avoid spreading yourself too thin and can really nail your strategies.

The customer journey is the series of stages people go through while purchasing a product or service. Understanding your customer's journey is paramount in prioritization.

Different strategies may be more effective at different stages of the customer journey—from awareness and consideration to conversion and retention. Tailoring your priorities to match these stages ensures consistent engagement throughout the funnel.

By continuously adjusting and optimizing their focus, growth marketers ensure their actions match their overall growth objectives. They recognize the ever-changing nature of digital marketing and know that what mattered yesterday might not be as relevant today. So, they remain alert, actively seeking new opportunities and emerging trends that can fuel growth.

Leveraging technology for effective growth marketing: automation and analytics

Thanks to technology, growth marketers can simplify their processes, improve their campaigns, and scale their operations by simply automating their workflow. What’s the whole point of marketing automation? Let’s get into it very quickly.

Marketing automation allows you to execute repetitive and time-consuming marketing activities more efficiently and effectively by leveraging software, algorithms, and data to manage, personalize, and optimize marketing efforts across multiple channels.

Imagine a growth marketer spending hours manually sending out emails to hundreds or even thousands of subscribers

an awfully time-consuming and monotonous process. With marketing automation, this tedious task can be easily automated.

The marketer can create an email campaign, set up triggers based on specific actions or time intervals, and let the automation software handle the rest. This not only saves time but also ensures consistent and timely communication with the target audience. By automating repetitive tasks, such as email campaigns or social media scheduling, growth marketers can focus on more strategic initiatives.

At its core, marketing automation empowers marketers to create targeted campaigns, nurture leads, engage customers, and measure results with minimal manual intervention. By establishing predefined rules, triggers, and workflows, you’re sure that the right messages and content are sent to the right audience at the right time.

Marketing automation can take several forms that help improve marketing efforts and simplify operations, including:

It's really about building relationships, not just bombarding them with sales pitches. By delivering helpful content, personalized recommendations, and gentle reminders, you guide leads through their journey, increasing their chances of evolving into loyal brand advocates.

For example, let's say someone signs up for your newsletter. With workflow automation, you can instantly send them a welcome email and add their info to your database. Plus, you can schedule reminders for your team to follow up on leads and ensure projects stay on track.

For instance, when you check out email open rates, you can see which subject lines or content styles people like best. This info helps you make your future email campaigns even better and keeps people more interested.

Choosing the right growth marketing tools 

You want to make sure you have all the necessary tools before diving in. Here are some essential toolkits for effective data analysis and interpretation:

 is a versatile tool that provides insights into your website visitors' demographics, locations, and engagement behaviors. You can analyze data like traffic sources, page views, time spent on pages, and bounce rates to enhance underperforming web pages.

It provides insights into what's working and what needs improvement on your website.

Curious about growth marketing? We've put together a guide with everything you need to know to start and improve your marketing efforts.

Curious about growth marketing? We've put together a guide with everything you need to know to start and improve your growth marketing efforts.

The Definitive Guide to Growth Marketing

The Definitive Guide to Growth Marketing: Prioritizing, Automating, and Experimenting for Success

The Comprehensive Guide to Growth Marketing: Prioritizing, Automating, and Experimenting for Success

The Financial Technology Association (FTA) today welcomed Pipe as its newest member. Pipe is the modern capital platform.

FTA Welcomes Pipe, the Modern Capital Platform, to Association  

 as its newest member. Pipe is the modern capital platform, built to connect entrepreneurs, and small and mid-size business owners to fast, frictionless, dilution-free financing, helping them scale and operate on their terms.

“Innovative fintech companies like Pipe provide a lifeline to founders and entrepreneurs who often lack access to financing,” said 

Penny Lee, President and CEO of the Financial Technology Association

. “We are proud to represent fintech companies powering America’s small businesses and advocate for technology's positive role in expanding access to capital.” 

“Pipe’s mission is to empower founders so they can build, and scale their companies on their own terms,” said 

. “We are excited to join the Financial Technology Association’s community of fintech leaders and work collectively to build a more flexible, transparent, and accessible future of finance that better serves America’s entrepreneurs.” 

Pipe is excited to join the FTA to reinforce the story of fintech for good, making capital more accessible by turning future revenue into up-front working capital to help companies improve cash flow and scale operations. By leveraging technology, Pipe provides unbiased access to capital, based purely on a company’s data and the health of its business. In just three years over 23,000 companies have signed up to use Pipe’s platform and 

Pipe has helped fund the growth of businesses in verticals including software-as-a-service (SaaS), 

direct-to-consumer (D2C) subscriptions, and service-based businesses all over the US

The Financial Technology Association represents companies like Pipe that meet the financial needs of founders and small and medium-sized businesses with enhanced access to capital, online payment processing, spend management, accounting, bill pay tools, and other ways to reach new customers. FTA supports policy efforts that improve Main Street businesses' access to capital and other financial services. 

 to learn more about how small businesses are powered by fintech. 

The Financial Technology Association (FTA) is a Washington, DC-based trade association representing industry leaders shaping the future of finance. We champion the power of technology-centered financial services and advocate for the modernization of financial regulation to support inclusion and responsible innovation.

Pipe is the modern capital platform built to connect entrepreneurs and business owners to fast, frictionless, dilution-free financing. Pipe turns all forms of revenue into up-front working capital to help companies improve cash flow, scale operations, and grow on their terms. 

The Financial Technology Association (FTA) today welcomed Pipe as its newest member. 

Former Square and Intuit Executive to Lead Pipe’s Next Phase of Growth

Pipe Names Seasoned Fintech Leader Luke Voiles as New Chief Executive Officer 

; Pipe, creator of the world's first trading platform for revenues, today announced Luke Voiles will become the company’s next Chief Executive Officer and will join its board of directors as of February 20, 2023. The company has also appointed Albert Periu, the CEO of Zilch USA Inc, to its board of directors. 

Voiles joins Pipe from Square, where he served as General Manager of Square Banking. With in-depth experience across fintech, financial services, and capital markets, Voiles will lead the company in its next phase of growth, working closely with Pipe’s executive team, employees and board to continue empowering entrepreneurs and companies to grow their businesses on their own terms. 

“We are in a transformative period in the evolution of fintech. Embedded financial services are disrupting the status quo and Pipe has the opportunity to demonstrate to the world what the future of capital access looks like,” said Voiles. “I am excited to partner with the founders and the entire team to run with the founders' vision to build the global platform for revenue to reach even more entrepreneurs and companies that want to expand and grow their businesses and spend less time worrying about how to access capital to do so.”

In his role at Square Banking, Voiles led the teams responsible for scaling and managing Square Loans, instant transfer, Square Checking, and Square Savings globally. The Square Loans business has been pacing above $1 billion per quarter in loan volume, making it one of the largest alternative SMB lenders in the world. Prior to Square, he held roles at Intuit, including CEO and President of QuickBooks Capital, building the lending business from scratch and scaling it to $2 billion in loans originated. Voiles has also worked at blue-chip alternative investment firms focused on credit and special situations, including TPG Capital and Lone Star Funds. His deep product and technology experience has helped Voiles establish himself at the forefront of category creation across market and economic cycles, inspiring him to develop offerings for companies and customers that are not well-served by traditional and technologically-antiquated channels.

"Pipe’s opportunity grows bigger every day. We believe that Luke is the right person to unlock our full potential and lead us into the next phase of operational excellence. Over the last two decades, Luke has helped scale innovative products within fintech leaders like Square and Intuit. He is a true builder and an entrepreneur at heart, and with his leadership experience, he will take Pipe into our most exciting phase of growth," said Josh Mangel, Co-founder and Executive Chairman of Pipe. "In my new role as Executive Chairman, I will focus on what I do best: building and driving strategy for Pipe’s long-term product vision to be the global platform for all revenue."

"Luke is one of the best operators and leaders in the fintech space,” said Logan Allin, Pipe board member and Founder & Managing Partner, Fin Capital.“The Founders have built a category-leading platform that has reimagined software solutions to support companies in their financial journeys and streamlined access to alternative forms of financing. Luke is the ideal leader to collaborate with Pipe’s Founders, board of directors, and team to reach companies of every size and across sectors.” 

Since Pipe’s launch three years ago, over 23,000 companies have signed up for Pipe, and over $7 billion of ARR has been connected to the platform. Today, over 50% of the trading volume on the platform comes from non-SaaS vertical markets, including direct-to-consumer (D2C) subscriptions, streaming services, service-based businesses, and more.    

Pipe is a trading platform that enables entrepreneurs to grow their businesses on their terms. By treating revenue streams as an asset, Pipe allows companies to transform their revenue into up-front capital, instantly. For entrepreneurs, that means more cash flow for scaling their businesses without dilution. For investors, Pipe has unlocked the largest untapped asset class, revenue. Whether you're an entrepreneur or an investor - Pipe is growth on your terms. To learn more, visit 

Luke Voiles, a passionate fintech leader, and business builder has been named the next CEO of Pipe. Before his appointment, he was the GM of Square Banking at Block where he led the global team responsible for managing, launching, and scaling small business banking and lending products. Before Square, he was at Intuit, where he led the team in building out the small business lending unit, QB Capital, from scratch. Luke made the switch from private equity to fintech after more than a decade as a distressed asset and credit special situations investor at top-tier funds, including TPG Capital and Lone Star Funds. He has a JD and an MBA from SMU and a BA in Computer Science and Economics from Austin College. 

Albert Periu currently serves as Chief Executive Officer of Zilch USA Inc. (“Zilch”) a financial technology company focused on providing payment and credit solutions to US and UK consumers. During his tenure with Zilch, he has been responsible for Zilch’s strategy and operations in the U.S. Prior to Zilch, Al was Co-Founder and Chief Executive Officer of Neptune Financial Inc., a financial technology company whose commercial lending platform provided growth capital to small and mid-sized American businesses. Previously, Al served as Global Co-Head of Capital Markets for Funding Circle Ltd. ("Funding Circle"), an online lender focused on U.S. and U.K. small and medium-sized businesses. He also served as President and Chief Executive Officer of Funding Circle’s broker-dealer, Funding Circle Securities. Prior to his time with Funding Circle, Al held roles with FBR & Co., Deutsche Bank, and Merrill Lynch. He holds a Bachelor of Science in Business Administration from Georgetown University.

Earlier today, Harry Hurst shared the following message with his employees

A Message from Pipe Co-CEO Harry Hurst

It was less than three years ago that Josh, Zain, and I set out with an ambitious goal to build the world’s first trading platform for recurring revenue–letting founders, operators, and companies grow on their terms. In this short time, we’ve achieved so much together.

In partnership with you, our amazing team, we’ve put recurring revenue financing on the map and created a category and asset class that’s evolved globally. While it’s no easy task to build a company and scale so fast, we’ve done something exceptional–and we should be extremely proud of what we’ve accomplished.

Together we’ve been able to attract over 22,000 companies to our platform who have connected $7B of ARR to Pipe and have expanded internationally to the UK. This is an incredible feat and one I’m immensely proud of, and it’s only the beginning.

With this initial success, we have kept a close eye on building a sustainable business. We are well capitalized with over half a decade of runway and we are, by far, the definitive market leader in the space. We have a world-class team and a phenomenal product loved by our customers.

As we’ve grown at a lightning pace, I’ve always taken time to think about how best I can serve our mission in a way that continues to unlock my strengths as a founder, while ensuring the company continues to flourish. I’m a zero-to-one builder, not a hardcore operator. We need both. I know that in order to take this company to the heights we know it can reach, we need to continue to build a culture of operational excellence within our team and recruit leaders who have the experience to drive our ambitious vision for Pipe on a massive and even public scale, and that starts at the top. With this in mind, I have some important news to share with you.

I’m excited to announce that we will be welcoming a new CEO to Pipe soon. As part of this process, I will move from my Co-CEO position into a Vice Chairman role, where I’ll focus my attention initially on supporting the CEO search and transition. I’ll continue my work evangelizing Pipe’s mission among our customers and partners while advising the leadership team on long-term strategy and vision for the company.

One of the great advantages of having a Co-CEO that you’ve worked with for almost a decade is that you can build and grow together. There’s an indescribable level of trust in each other to do so. That’s what I have in Josh, who will be moving from Co-CEO into the CEO position in the interim. Josh will continue leading the internal organization as we double down on what our customers need from us as their capital and growth partner. Once the new CEO is announced, Josh will become Executive Chairman, with a continued focus on product and strategy. As part of streamlining our leadership, Usman will also be transitioning to the CTO role. He’s had a tremendous impact on our organization. Zain will also remain deeply involved, both at the board level and in his role as Senior Advisor.

I can assure you all that these changes are the result of meaningful deliberation and thoughtfulness, over an extended period of time, about how to position Pipe for success over the long term. We’re fortunate to be able to make changes from a position of strength, both structurally and financially. We’re taking all the right steps to expand our board and management team, so we can run hard at the opportunities ahead with the best-in-class leadership.

We’re blessed to have an amazing team, a strong customer base, and significant capital. We have kept our burn low, giving us the latitude to be thoughtful about these long-term impactful decisions.

Our highest priority is to take our significant lead in the market and leverage our strong financial position as we build toward our ultimate goal–to become the trading platform for all revenue.

It’s always been about building for decades and I can’t wait to see what this one brings.

Company Conducting Search for New CEO To Expand Pipe’s Market Leadership in Alternative Finance

Pipe Technologies Announces Strategy to Drive Business into Next Phase of Growth

Miami, FLA. – November 22, 2022  – Pipe, creator of the world's first trading platform for recurring revenues, and its Co-Founders Harry Hurst, Josh Mangel, and Zain Allarakhia announced several strategic decisions designed to best position the company for its next phase of growth.

 As part of the strategic plan, the Co-Founders today announced they have retained True Search to conduct a search for a veteran CEO with significant operational experience, proven leadership, and complementary skill set and perspective necessary to execute Pipe’s mission as it continues to scale.

Harry Hurst, Pipe’s Co-Founder and Co-CEO, is moving from his current position to Vice Chairman of Pipe to support the CEO search and transition. Co-Founder and Co-CEO Josh Mangel assumes the role of CEO and continues to lead the organization. Once the new CEO is announced, Mangel will become Executive Chairman with a continued focus on product and strategy. Usman Masood, currently the EVP of Engineering who has had a tremendous impact on Pipe over the past year, will become CTO. Allarakhia will also remain deeply involved, both at the board level and in his role as Senior Advisor.

In less than three years, Pipe has created the recurring revenue asset class and built a proven and highly active trading platform. Over 22,000 companies have signed up for Pipe and $7 billion of ARR has been connected to the platform. Over 50% of the trading volume on the platform comes from non-SaaS vertical markets including direct-to-consumer (D2C) subscriptions, streaming services, service-based businesses, and more.

Co-Founder Josh Mangel said, “Harry, Zain, and I launched Pipe because we knew there was another way – a better way – for businesses with recurring revenue to secure financing. In partnership with our amazing team at Pipe, we’ve put recurring revenue financing on the map. Today we are excited to announce our strategy to achieve our next phase of sustained, long-term growth.”

Co-Founder Harry Hurst remarked, “While the three of us will still all be involved in Pipe, of course, we acknowledge the company needs a veteran and experienced operational CEO to drive the business forward to even greater heights.”

In February, Pipe also closed its first acquisition of Purely Capital, a media and entertainment financing company, which now serves as the Media & Entertainment division on the platform to help producers, rights owners, and distributors drive immediate up-front revenue from their long-term licensing contracts from investment-grade streaming services and broadcasters, including Amazon, Netflix, and Disney. Pipe Entertainment is one of the fastest-growing verticals on Pipe’s platform.

“We have achieved a tremendous amount as a company in a short period of time and have helped entrepreneurs scale and grow their businesses on their terms,” said Hurst. “Pipe is well positioned, and unlike many companies in this challenging environment, we have the resources and half a decade of runway to make long-term, strategic decisions from a position of strength to ensure we are continuing to drive further value to our customers and investors. At this stage in Pipe’s lifecycle, it is critical that we have an operational leader with the experience to drive Pipe’s ambitions and long-term vision to scale, and I am excited for that person to usher in the next stage of growth and innovation for Pipe.”

“Access to non-dilutive operating capital is a significant challenge for businesses across industries, especially technology companies at every stage and size, and Pipe’s approach to unlocking the value of recurring revenue for companies is a game changer,” said Logan Allin, Managing Partner at Fin Capital. “Pipe is on an incredible trajectory, and we are grateful to Harry, Josh, and Zain for the vision and leadership that has established Pipe as the clear category leader. We’ve always been supportive of the founder's long-term ambitious goals and plans to bring on an experienced operational leader to continue the tremendous journey ahead.”

With unlimited PTO, flexible working hours, and a globally distributed, remote-first team, Pipe rises to #4 in the sector. 

Pipe Named an American Banker Best Place to Work In Fintech for Second Year

For the second year in a row, Pipe has been recognized as one of the top fintech companies to work for. After coming in #6 on the 2021 list, Pipe moved up to the #4 spot on American Banker’s 

While remote work has been a challenge for many companies throughout the pandemic, Pipe publicly launched the world’s first recurring-revenue trading platform in June 2020 and has built a remote-first and fully distributed company from day one. That remote ethos has helped them attract and retain top talent from around the world, with team members currently distributed across North America, the UK, Eastern and Western Europe, Central Asia, and Australia. 

Between the 2021 and 2022 awards, Pipe’s team of “plumbers” grew from 30 to just over 100, with about half in the US and the rest distributed internationally. 

“Our intention has always been to build a truly remote team and understanding that we’re not trying to [just recreate] in-office norms,” said Anna Moghaddam, Director of People Operations. This has meant embracing people-first company norms, like flexible work hours, unlimited PTO, high-quality health benefits and family leave, and supporting work/life balance with company holidays and perks like “Summer Fridays.” 

“The flexibility and freedom our people have to be able to work from anywhere also means we [strive to] continuously raise the bar for our overall communication—company-wide and individually,” said Moghaddam.

Pipe has built a globally distributed team in order to find the best talent to build category-defining liquidity infrastructure for recurring revenue businesses. Pipe’s cash compensation package is based on a "work from anywhere” philosophy, giving employees the flexibility to live and work where they choose without impact on their pay.

“A major contributing factor to our remote success so far is that our people are not only excited about our product, mission, and vision, but the opportunity to collaborate with people from all over the world,” said Moghaddam. 

If you’re interested in learning more about career opportunities at Pipe, 

With unlimited PTO, flexible working hours, and a globally distributed, remote-first team, Pipe rises to #4 in the sector.

Pipe named an American Banker Best Place to Work In Fintech for second year

Pipe Named An American Banker Best Place to Work In Fintech for Second Year

Speaking with PYMNTS, Hurst, explored the opportunity for FinTech to step in and connect SaaS companies to financing by treating their subscription contracts as an asset class that can be bought and sold — a strategy, he noted, that brings the value of cash flow predictability to financiers.

Wielding SaaS’s Revenue Predictability For Faster Financing

A little over one year ago, Pipe raised a $6 million seed round led by Craft Ventures to help it pursue its mission of giving SaaS companies a funding alternative outside of equity or venture debt.

This Pipe-ing hot startup just raised $50M to be the ‘Nasdaq for revenue’ – TechCrunch

Pipe Technologies, the one-year-old platform for companies to trade monthly recurring revenue for upfront annual revenue from yield-seeking buy-side investors, announced a strategic financing round on Tuesday consisting of a who's who of individuals and companies to fuel the company's global expansion.

The 'Nasdaq' for trading recurring revenue gets backed by Benioff, Palihapitiya, Shopify

Pipe, creator of a first trading platform for recurring revenue streams, brought in $50 million in strategic equity funding to expand.

‘The Nasdaq For Revenue’ Startup Pipe Pulls In $50M Equity Round

Recurring revenue is rising as its own asset class and one that deserves a new financing model.

The Case for The Recurring Revenue Asset Class

To make this a reality Hurst, and co-founders Josh Mangel and Zain Allarakhia founded Pipe Technologies in 2019, and in February launched a platform where SaaS founders could sell quarterly or annual subscriptions to bankers looking for alternative high yield investments.

Platform offers new way to finance SaaS companies — without the equity dilution

US platform says it is expanding beyond tech companies into other sectors.

Pipe to move into securitisation as it hits $2bn valuation

Investor line-up includes Next47, Raptor Group, Shopify, Slack, HubSpot, Chamath Palihapitiya, Marc Benioff, Alexis Ohanian and Joe Lonsdale

Pipe raises $50 million to unlock revenue as an asset class

The subscription financing platform enables companies to turn their monthly or quarterly subscriptions into upfront cash flow.

Pipe Pulls In $250M Equity Round For $2B Valuation, Lays Foundation for Expansion

Pipe, a company that has built a trading platform for recurring revenues, has secured $250 million in strategic equity funding, reaching a $2 billion valuation after publicly launching less than a year ago.

Pipe, “NASDAQ for revenue,” reaches $2B valuation with $250M investment

Pipe It! Platforms, Funding, and the Future

Building a new asset class and helping subscription businesses raise money smarter

Pipe: Business-Funding Fit

SaaS subscriptions are a highly predictable source of recurring revenue, and Pipe helps SaaS companies turn their monthly or quarterly subscriptions into upfront cash flow, Hurst said. Its goal is to offer SaaS companies a way to grow without diluting their current cap table.

Pipe Brings In $60M Seed Extension To Power SaaS Financing Platform

Pipe has brought on a laundry list of high-profile investors, including Shopify, Slack, and Michael Dell's investment firm MSD Capital.

Pipe, a venue for companies to get cash up front for their subscription revenue, just raised $50 million from high-profile investors like Chamath Palihapitiya and Marc Benioff

Pipe has raised $6 million in seed funding led by Craft Ventures. Their goal is to offer SaaS companies a way to grow without diluting their current cap table.

Pipe, A Financing Platform For SaaS Companies, Raises $6M Seed

Founders of rapidly-scaling software-as-a-service (SaaS) startups must always consider how they will finance their growth.

Pipe, A B2B SaaS Financing Platform, Raises $6M From Craft Ventures To Help Growing Startups Avoid Dilution

At the end of March, TechCrunch reported that buzzy startup Pipe — which aims to be the “Nasdaq for revenue” — had raised $150 million in a round of funding that values the fintech at $2 billion.

More funding flows into Pipe, as buzzy fintech raises $250M at a $2B valuation

Up until now, founders have only two things to sell as they raise capital to fund their business: they can sell equity, and take expensive dilution, or they can sell debt, and take on covenants and other handcuffs. Pipe creates a new asset class to sell: the software subscription.

It's Not Debt, It's Better: an Interview with Harry Hurst of Pipe

Ryan Zauk sits down with the amazing Harry Hurst, Co-Founder & CEO of Pipe, a company unlocking revenue as an asset class (and disrupting fundraising forever).

Harry Hurst, Co-Founder & CEO of Pipe: Building the NASDAQ for Revenue & Achieving the American Dream!

A business world gone suddenly virtual played to the strengths of fintech companies. After all, they are built on digital alternatives to analog processes, from making loans to trading securities.

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