Pipe's cash advance model creates several advantages for SMBs, including simplicity, flexibility, and speed. Here’s a closer look at Pipe Capital, how it differs from traditional MCAs, and what it means for business owners and embedded partners.

Our cash advance structure allows for agility and speed, launching faster than a typical traditional loan product. Pipe Capital is built with speed and convenience in mind for both our embedded partners and the small businesses that access capital through their platforms.

One of the major hurdles in traditional small business financing is the lengthy applications and extended waiting periods. Because Pipe Capital underwrites SMBs based on secure, live transaction data, we can streamline the process down to a few simple steps, utilizing data that already exists on the partner platform. The result? Partners can launch in as little as a few weeks, and business owners can access capital in days. 

Merchant-friendly funding for safer growth

We believe companies in the financial industry have an obligation to build proactive policies into their products and protect their customers, whether it’s legally mandated or not. While we’re not a lender, Pipe Capital complies with federal fair lending laws, state disclosure laws, and the full KYB/sanctions regime. Our program maintains robust protection for SMBs, helping our partners deliver high customer satisfaction. This also allows us to keep the cost of capital down, by minimizing risks, making the program more attractive to our capital markets partners. 

In the past, many small business owners have put their business 

 assets at risk, in an effort to secure the funding they needed to grow. At Pipe, we never require personal guarantees from business owners and do not have “confessions of judgment” and other abusive contractual terms some have used to seize assets or freeze accounts with little recourse for the business owner. 

We also work to protect against dangers like stacking by issuing only one advance at a time and monitoring for outstanding financing from another provider at onboarding. Our goal is always to help SMBs access the capital they need, as quickly and sustainably as possible.  

Payments that flex with changes in revenue 

Some MCA providers have given the product a bad name in the past by taking advantage of the flexible MCA payment schedule, with accelerated payments for any contract infraction, which resulted in effective APRs in the hundreds. This is why we’ve worked hard to prevent excessive APRs and have built a product that goes out of its way to help preserve the customers’ cash flow. 

Pipe Capital payments decrease with dips in revenue, with no monthly minimum, protecting SMBs during slow times. With one flat, transparent fee (paid over the life of the advance) there are no surprises, and our hold rates (the portion of the customer’s revenue held back to pay their MCA) are lower than many alternatives—15% or below—preserving cash flow for businesses.  

A cash advance product that equals more capital access

Small business owners and the software companies that serve them often compare the benefits of cash advance products with traditional loans. While there are pros and cons to both, our advance structure makes it possible to give capital access to more SMBs when they need it. 

The primary advantage of traditional term loans is that they can be less expensive overall, often because they’re securitized and offered only to the lowest-risk population of prospective borrowers. Unfortunately, many factors can place immigrant-, minority-, and women-owned businesses in the “higher-risk” categories, locking them out of the financial access they need to grow their businesses to their full potential. 

For example, Black-owned businesses were denied loans nearly twice as often as white business owners, according to  Federal Reserve statistics.

 Women-owned businesses also have a harder time being approved for loans, even when their businesses are comparable to their male-owned counterparts.

Unlike traditional financing options based primarily on credit scores and lengthy business histories—which often disproportionately exclude these underserved populations—Pipe’s Capital advance is based on anonymized live revenue data, giving a real-time picture of the health of a business with as little as 3-6 months of history. This allows smaller and younger businesses—many of which are women-, minority-, and immigrant-owned—better access to working capital.

Pipe is underwriting the future of small business with an evolved cash advance model that allows simple,  unbiased financial access to be seamlessly integrated into the tools SMBs use every day. 

https://www.commerce.gov/news/fact-sheets/2024/06/fact-sheet-us-department-commerce-support-minority-business-enterprises

https://www.federalreserve.gov/publications/2021-november-consumer-community-context.htm

See how Pipe's evolved cash advance model is creating more capital access for small business owners across industries.

See how Pipe's evolved MCA model is creating more capital access for businesses across industries.

Pipe Capital: A merchant-friendly MCA model built to improve capital access for SMBs

Pipe Capital: A merchant-friendly cash advance model built to improve capital access for SMBs

Pipe Capital: A customer-friendly MCA model built to improve capital access for SMBs

Embedded finance is one of the fastest-growing trends for FinTech. Embedding financial solutions directly into software reduces friction in the customer experience, resulting in increased retention on those platforms. This also allows leaders to quickly create a new revenue stream without dealing with risk, compliance, and capital markets. 

There are a number of products that can be embedded these days—from payments and banking to payroll and more. As platforms consider the various options to integrate with embedded finance partners, it’s also prudent to consider how to bring this product to market in a way that drives product adoption, customer satisfaction, and long-term growth. 

One-size-fits-all is, at best, a poor fit for most. At Pipe, we believe a tailored approach is critical to a successful partnership. 

The most important step in the GTM journey is truly understanding our partners’ customers—their customer segmentation, the pain points that they face on a regular basis, and how they utilize your product. Sharing this knowledge early on helps the Pipe Marketing team identify educational content and assets that are most relatable and helpful to the end customers, and utilize messaging and tone that will resonate with SMBs and prompt them to take action. 

We also monitor customer NPS at launch. This helps us keep a pulse on customer feedback, generate customer testimonials for marketing campaigns, and pass to our sales team if any customers report a negative experience. Creating this “playbook” is typical in embedded finance companies, but it’s critical that these playbooks can be adapted and customized to meet the needs of 

Embedded marketing for your embedded product

Not only is it critical to nail the messaging, but we also work with our partners to implement these messages into their product and customer lifecycle. We have varying degrees of marketing engagements depending on the preferences of our partners. Some rely on us to share pre-approved offers that they can trigger within their marketing automations, while others use webhooks to leverage daily underwriting and present the most timely offers to their customers. 

In addition to our custom email cadences, Pipe also supports partners in integrating in-product messaging to encourage engagement directly within the platform (think tooltips, pop-ups, and banners to drive awareness of customer pre-approved offers.) We’ve found tremendous value in multi-channel marketing efforts, even adding direct mail campaigns and outbound call support for some partners. 

When customers need more assistance, Pipe’s in-house sales support can drive conversion. While our self-serve onboarding streamlines the process for the majority of customers, about 30% of Pipe customers have been sales-assisted. Advancing capital is a big decision, and some business owners want a more in-depth explanation of what’s going on behind the scenes of a few-click application process. 

The Pipe team not only provides training and support for our partners, we can also act as an extension of our partner teams to answer questions or re-engage customers when they drop off in the funnel. We’ve also found that when our sales team touches a call, it generates a 2x higher avg advance than our self-serve customers. 

When selecting an embedded finance partner, consider who will also provide this embedded GTM support. At Pipe, we’re experts at marketing, educating, and selling our financial tools to small businesses. While many embedded capital providers see attach rates in the 1-3% range, Pipe’s vertical SaaS partners currently see a 13.1% attach rate within the first month. Feel free to reach out to me if you want to learn how Pipe can help you reach your growth targets. 

Pipe helps partners bring embedded finance to market with key GTM support tools and strategies

See how Pipe supports embedded partners with both turnkey and custom Go-to-Market support from launch and beyond to help boost activation and customer success.

Pipe's recipe for a successful embedded finance GTM strategy

Pipe’s recipe for a successful embedded finance GTM strategy

Pipe is adding to its leadership team to support product and geographical expansion plans and help more SMBs access capital and financial tools embedded in the software they use every day.

Pipe Appoints New Executives to Expand Leadership Team

, a fintech company partnering with software platforms to deliver embedded financial solutions for SMBs, today announced the appointments of Claurelle Rakipovic as Chief Product Officer (CPO), Nate Wiger as Chief Technology Officer (CTO), Amy Loh as Chief Marketing Officer (CMO), and Jon Lear as Global Head of Growth to lead Pipe’s next phase of technology innovation and growth. Their additions to the Pipe executive team follow Pipe’s expansion into the UK market and the launch of the Pipe Business Card for small businesses. Rakipovic, Wiger, Loh, and Lear will further accelerate Pipe's mission to scale globally, expand the embedded financial suite of products, and reach more SMBs through global partners.

“Claurelle and Nate are important additions to the Pipe team to accelerate our product development and expansion plans, as they have both spent their careers building and scaling fintech platforms. Amy and Jon will help us accelerate our growth to bring more access and innovation to small businesses worldwide," said Luke Voiles, CEO of Pipe. “We are experiencing significant momentum at Pipe as we support a growing number of SMBs, and our expanded team will continue to scale and drive innovation in 2025 and beyond.”

Rakipovic has two decades of experience in global product development where she built businesses at leading technology and finance companies. She was previously the Vice President of Product at Capital Group, the 10th largest asset manager in the world, where she drove hundreds of millions of dollars in growth, developing proprietary investment research software and data capabilities to launch new investment funds. Before that, as GM of Lending and Payments at Amazon, she launched Amazon EU lending and B2B payments and went on to lead Amazon’s lending business worldwide. 

Wiger has been in the technology industry for 25 years, holding leadership roles at Intuit, Amazon, AWS, and PlayStation. Before joining Pipe, he was a Vice President at Intuit, first leading Mint engineering and then the TurboTax platform. He launched mobile-first, AI-driven experiences that enabled TurboTax customers to finish their taxes from their phones in as little as 10 minutes. Before that, he was a GM at Amazon, leading engineering for the Amazon Fresh Ordering experience, as well as founding the Amazon San Diego engineering site, growing it to hundreds of engineers.

Before joining Pipe, Lear co-founded and launched Fintech Meetup, the fastest-growing and highest-rated global fintech industry event, and helped to close its acquisition by Hyve. Prior to that, he was Managing Director of Wholesale Payments at JP Morgan Chase, responsible for developing new revenue opportunities for the bank’s most important client segments. He was also President of Earthport Americas, where he helped transform the European-focused payments company into a successful global fintech business before being acquired by Visa Inc.

Amy joined Pipe in June as Head of Marketing, and she’s been appointed as the Chief Marketing Officer after launching Pipe in the UK and leading its rebrand as the embedded financial solution for small businesses. She previously worked at Square (Block) for almost nine years in numerous marketing leadership roles, including the Head of Marketing for Square Staff. 

Pipe makes customer-friendly capital and smart financial tools accessible to growing businesses inside the software they use every day. Our embedded solutions are built to scale and give business builders across industries the power to grow on their own terms. To learn more, visit 

Pipe expands leadership team to support product and geographic expansion plans. 

Pipe Appoints New Executive Leaders to Support Scale and Expansion for Embedded Financial Solutions to Drive Small Business Growth 

Pipe Appoints New Executive Leaders

Pipe Launches Embedded Business Card for SMBs

Pipe CEO Says Business Card Product Shifts Small Business Capital From Banks to Software Platforms

Pipe's embedded Business Card is made available to software and payments companies, enabling them to launch a new card product to SMBs quickly and easily.

Pipe Launches Embedded Business Card for Software and Payment Companies, Expanding Their Suite of Embedded Financial Solutions

, a fintech company partnering with software platforms to deliver embedded financial solutions for SMBs, today announced it has expanded its suite of products with the launch of Pipe Business Card

. With the Pipe Business Card, software and payments companies can now launch a new business card program for their customers without managing underwriting, capital markets, fraud, or credit risk on their own. 

77% of SMBs are concerned about capital access

 and 55% of them have reported putting business-related expenses on a personal credit card just to get by

. SMBs need spend management solutions just like mid-market and enterprise businesses have access to today.

The Pipe Business Card is designed specifically for small to medium-sized businesses and is available as an embedded offering for Pipe’s software partners. It’s an SMB-friendly business card with up to 1.5% unlimited cash back

, up to 45 days to pay for day-to-day business expenses, and no annual fees. No personal guarantees or credit checks are required to apply for the card.

A growing number of small businesses are obtaining capital in minutes through Pipe and its partners, based on their business performance, without the traditional lengthy and arduous application process.  The launch of the Pipe Business Card is part of Pipe’s commitment to making capital and financial tools more accessible to SMBs that need them. The Pipe Business Card utilizes the same underwriting model as Pipe Capital, which is based on a customer’s revenue. It integrates directly into the software and payment applications SMBs use day-to-day.  Pipe intends to roll out additional services through its partners over the next 12 to 18 months, such as spend management solutions for SMBs.

Pipe offers software companies numerous advantages when launching the Pipe Business Card to their customers, including:

“In the six months since we launched our 

embedded Capital, Pipe, and its partners, have helped to finance the dreams of tens of thousands of small businesses. We will continue to develop innovative products that remove the friction from their business,” said Luke Voiles, Chief Executive Officer, Pipe. “The Pipe Business Card is the logical expansion of our suite of capital services, and we expect it to have a meaningful impact on our customers, partners, and the overall SMB market.”

 Pipe Business Cards are issued by First Internet Bank of Indiana, Member FDIC, pursuant to a license from Visa ® Inc. and may be used everywhere Visa credit cards are accepted. The Pipe Business Card will be a pay-in-full charge card. Your Statement Balance must be paid in full 15 days after the close of your statement period. Any outstanding statement balance will be automatically debited from your designated payment due date. If a payment fails, your card will be locked and a percentage of your daily sales will be collected until your balance has been repaid in full.

Goldman Sachs 10,000 Voices Survey, January 2024

WalletHub, Small Business Survey, April 2024

Cash Back refers to rewards earned as a percentage discount on eligible purchases.

Pipe launches it's newest product, Pipe Business Card, designed specifically for small to medium-sized businesses and available as an embedded offering for Pipe’s software partners.

Pipe brings embedded working capital solutions to UK small businesses though their first UK partner, GoCardless. 

Pipe launching embedded capital in the UK with GoCardless

Pipe is launching embedded Capital in the UK, with launch partner GoCardless. Pipe Capital makes it fast, and simple for software companies to launch an embedded capital product and give their SMB customers seamless access to working capital directly inside their platform. 

How GoCardless and Pipe want to change lending to UK SMEs

How GoCardless And Pipe Want To Change Lending To UK SMEs

Pipe CEO Luke Voiles discusses the future of small business financing with Ali Paterson of Fintech Finance News.

The Future of Small Business Financing – Fintech Finance News Podcast

Pipe CEO Luke Voiles talks with Lex Sokolin of Fintech Blueprint about Pipe's evolution from recurring revenue trading platform to expanding access to working capital for small and growing businesses through embedded products. 

Pipe's Pivot from Revenue Exchange to Digital Lending – The Fintech Blueprint Podcast

The Fintech Blueprint: Pipe's Pivot from Revenue Exchange to Digital Lending, with CEO Luke Voiles

Karen Webster sat down with Luke Voiles, CEO at Pipe, and Thomas Welch, partner at Victory Park Capital, to take a closer look at how embedded capital-as-a-service offerings are disrupting the status quo for SMBs by enabling more frictionless access to capital for businesses traditionally overlooked and underserved by traditional financing options — using transaction data and artificial intelligence (AI) and machine learning to predict risk, and create financing offers. 

Pipe Aims $100 Million at Embedding Working Capital Solutions Into Business Software – PYMNTS

Pipe Aims $100 million at Embedding Working Capital Solutions Into Business Software – PYMNTS

Pipe's CEO Luke Voiles joins Tearsheet editor Zack Miller on the podcast to discuss the firm's move into embedded capital.

From Direct Lending to Embedded Finance: Luke Voiles on Pipe's Evolving Value Proposition – Tearsheet Podcast

Pipe announced its new Capital-as-a-Service offering to serve a wider swath of businesses beyond recurring revenue models to include predictable, charge-based revenue across various vertical markets, stages, and sizes— more specifically, small and medium-sized businesses (SMBs).

Pipe’s Big Small Business Evolution: Embedded Finance For SMBs - Forbes

Pipe’s Big Small Business Evolution: Embedded Finance For SMBs

Embedded finance is having a moment. While those of us in fintech marvel at all the technological innovation enabling its different facets, the reality is that embedded finance is helping people in very real ways.

Pipe announced the launch of their Capital-as-a-Service (CaaS) offering this morning. This new development in embedded finance is going to have a dramatic impact on small businesses all over the country.

Pipe Launches Embedded Capital-as-a-Service for Small Business - Fintech Nexus

Pipe Launches Embedded Capital-as-a-Service to Help Millions of SMBs Access Funding.Partners Include Payment Facilitators Priority, Infinicept, and Boulevard; Pipe Secures Capital to Deploy Over $ 1 Billion to SMBs

Pipe launches embedded Capital-as-a-Service to help millions of SMBs access funding

the modern capital platform for fast, frictionless, dilution-free funding,

 today announced a significant business expansion to make growth capital available to a much broader range of businesses, including the millions of SMBs that have historically struggled to get traditional financing.

The expansion is powered by the launch of Pipe’s embedded Capital-as-a-Service solution for vertical ISVs and payment companies.  This allows SMBs to access Pipe’s capital offers inside of the software and payment systems they’re already using, and gives partners a new way to monetize payments while better serving their end merchants. Pipe’s new offering supports its mission, funding businesses beyond recurring revenue to include predictable, charge-based revenue across a wide range of vertical markets, stages, and sizes.  

Initial partners in Pipe’s embedded finance program include 

, a leading payments and banking solutions provider that helps businesses take and make payments and monetize payment networks, 

, a leading provider of embedded payments, and 

creator of the client experience platform purpose-built for appointment-based, self-care businesses.  Pipe’s embedded offering already touches over 800,000 merchants, addressing over $100 billion in gross payment volume (GPV), giving Pipe the opportunity to become one of the largest alternative financiers for SMBs.     

“Our mission is to change how any size company manages their money, and offering our customers access to funding through Pipe is a seamless and powerful extension of that mission that will change how they conduct business. I am excited to work with Pipe to unlock growth for every entrepreneur who wants to build a great business," said Thomas Priore, Chairman and CEO of Priority.

To expand the funding available for SMBs, Pipe is partnering with two major capital providers, which collectively enable Pipe to fund more than $1 billion in originations annually allowing Pipe to serve hundreds of thousands of small businesses who currently lack access to capital through traditional channels.

Pipe’s new Capital-as-a-Service offering allows payment processors to easily launch a capital product without the complexity, risk, and resources involved in building it in-house. Through Pipe’s infrastructure and APIs, partners can embed Pipe’s proven capital offering into their own ecosystem seamlessly, improving merchant experience and monetizing payments in a mutually beneficial way. End merchants can then access capital easily, based on their secure transaction data from the partner platform, bypassing many of the hurdles of traditional financing. This structure has the potential to extend capital access to tens of millions of small businesses through these partnerships, while Pipe’s direct offering also remains available through 

“Many of these small and mid-market businesses have had limited access to traditional capital, which prevents them from growing. There’s a clear need for more speed and accessibility in financial services. Using live transaction data, we can assess the health of these businesses and give them access to capital in a much simpler and more user-friendly way. By partnering with Pipe to offer an embedded capital solution, PayFacs, and ISVs can now give their merchants ongoing access to capital on the platforms they use day-to-day., “

Pipe is the modern capital platform that connects entrepreneurs and business owners to fast, frictionless, dilution-free funding. Pipe turns all forms of revenue into up-front working capital to help companies improve cash flow, scale operations, and grow on their terms. 

Pipe, the modern capital platform for fast, frictionless, dilution-free funding, today announced a significant business expansion to make growth capital available to a much broader range of businesses, including the millions of SMBs that have historically struggled to get traditional financing. 


Pipe Launches Embedded Capital-as-a-Service to Make Funding More Accessible to Millions of SMBs

Pipe Launches Embedded Capital-as-a-Service to Help Millions of SMBs Access Funding  Alt: Pipe Launches Embedded Capital-as-a-Service to Make Funding More Accessible to Millions of SMBs 

The Financial Technology Association (FTA) today welcomed Pipe as its newest member. Pipe is the modern capital platform.

FTA Welcomes Pipe, the Modern Capital Platform, to Association  

 as its newest member. Pipe is the modern capital platform, built to connect entrepreneurs, and small and mid-size business owners to fast, frictionless, dilution-free financing, helping them scale and operate on their terms.

“Innovative fintech companies like Pipe provide a lifeline to founders and entrepreneurs who often lack access to financing,” said 

Penny Lee, President and CEO of the Financial Technology Association

. “We are proud to represent fintech companies powering America’s small businesses and advocate for technology's positive role in expanding access to capital.” 

“Pipe’s mission is to empower founders so they can build, and scale their companies on their own terms,” said 

. “We are excited to join the Financial Technology Association’s community of fintech leaders and work collectively to build a more flexible, transparent, and accessible future of finance that better serves America’s entrepreneurs.” 

Pipe is excited to join the FTA to reinforce the story of fintech for good, making capital more accessible by turning future revenue into up-front working capital to help companies improve cash flow and scale operations. By leveraging technology, Pipe provides unbiased access to capital, based purely on a company’s data and the health of its business. In just three years over 23,000 companies have signed up to use Pipe’s platform and 

Pipe has helped fund the growth of businesses in verticals including software-as-a-service (SaaS), 

direct-to-consumer (D2C) subscriptions, and service-based businesses all over the US

The Financial Technology Association represents companies like Pipe that meet the financial needs of founders and small and medium-sized businesses with enhanced access to capital, online payment processing, spend management, accounting, bill pay tools, and other ways to reach new customers. FTA supports policy efforts that improve Main Street businesses' access to capital and other financial services. 

 to learn more about how small businesses are powered by fintech. 

The Financial Technology Association (FTA) is a Washington, DC-based trade association representing industry leaders shaping the future of finance. We champion the power of technology-centered financial services and advocate for the modernization of financial regulation to support inclusion and responsible innovation.

Pipe is the modern capital platform built to connect entrepreneurs and business owners to fast, frictionless, dilution-free financing. Pipe turns all forms of revenue into up-front working capital to help companies improve cash flow, scale operations, and grow on their terms. 

The Financial Technology Association (FTA) today welcomed Pipe as its newest member. 

Pipe, the modern capital platform for fast, frictionless, dilution-free financing, today announced a significant expansion of its senior management team. 

Pipe Strengthens Executive Team as it Prepares to Expand Modern Capital Platform for All Revenue

the modern capital platform for fast, frictionless, dilution-free financing,

 today announced a significant expansion of its senior management team. These additions support the company’s ongoing growth and evolution as the platform for all entrepreneurs to turn their revenue into up-front capital. Namrata Ganatra has been appointed as Pipe’s Chief Product and Technology Officer, Scott Polchleb has joined Pipe as Chief Innovation Officer, Manpreet Dhot as Chief Risk Officer, and Yasmin Moaven, Pipe’s CMO, has been promoted to COO and CMO.

In February, Luke Voiles was appointed CEO of Pipe to scale and expand Pipe’s business, which in just three years has helped fund the growth of businesses in verticals including SaaS, 

direct-to-consumer (D2C) subscriptions and service-based businesses

. Luke has nearly two decades of leadership experience growing technology businesses within innovative industry leaders, including Square Banking at Block, Intuit’s small business lending unit, QuickBooks Capital, and as a distressed asset and credit special situations investor at top-tier funds, including TPG Capital and Lone Star Funds. In his first 90 days at Pipe, Luke quickly identified the proven technology, product development, risk management, and operations experts to help lead Pipe’s continued growth and expansion.

Namrata Ganatra, Chief Product and Technology Officer, is a highly accomplished tech executive with over a decade of experience in fintech, payments, and crypto markets. Prior to joining Pipe, she led Engineering and Product at Autograph, a leading NFT platform, and held senior leadership roles at Coinbase, Meta, and Paypal, where she shaped payment strategy and scaled payment infrastructure to meet the needs of millions of users. She also founded an AI-based e-commerce startup that helped SMBs grow sales across multi-channel e-commerce platforms, which was acquired by Thrasio.

Scott Polchleb, Chief Innovation Officer, is a global design leader who has built and led teams for both start-ups and large tech companies. He was previously the Global Head of Design and Creative at Square Banking, where he led design and strategy across Square Banking and CashApp. He’s also held senior leadership positions in design at Afterpay, WeWork, and Visa. He helped internal partners and clients solve complex problems, pilot projects, and achieve business goals using design thinking and best-in-class product and service design and prototyping.

“I’m excited by the huge opportunities Pipe has to majorly impact alternative and embedded finance across so many industries,” said Ganatra  “The passion and energy of this team, combined with experienced leadership, is going to create amazing outcomes for our customers and shape the way business owners access financing to grow and operate.”

Manpreet Dhot, Chief Risk Officer (CRO), 

has over 20  years of leadership experience in commercial and consumer risk management. He most recently served as the CRO at Imprint, a modern co-branded credit card issuer, where he created a holistic, integrated approach to risk management and helped develop a technology roadmap to support rapid deployment and iteration of risk/pricing models and strategies. He was also the CRO at Funding Circle US, where he conceptualized and deployed credit and fraud risk capabilities that enabled Funding Circle’s US portfolio to grow from $80 million to $1.1 billion in assets under management in five years with no adverse credit outcomes. He previously spent 12 years at American Express in India and the United States in several senior roles.

Yasmin Moaven, Chief Marketing Officer, will expand her role to include Chief Operations Officer. She has been an integral part of Pipe’s early success since its public launch in 2020, where she led the development of the Pipe brand and spearheaded the company’s marketing, communications, and investor relations strategy. 

Yas has helped scale operations and Pipe’s reach across multiple verticals and geographies, and will now further focus on helping expand Pipe’s efforts in its next phase of growth. 

“In just three years, Pipe has defined a new approach to funding the rapid growth of companies in a wide range of markets,” said Voiles. “To take advantage of the enormous opportunity, we have to focus on our core product and expand the impact and value we are delivering. We need proven industry leaders like Namrata, Scott, Manpreet, and Yas, all of whom have successfully and consistently driven massive scale and flawless execution across critical areas such as technology and product development, customer-focused design, risk management, branding, and operations. This is our fintech dream team. Pipe is now well positioned to capitalize on the opportunities in front of us in 2023 and beyond.”

Pipe, the modern capital platform for fast, frictionless, dilution-free financing, today announced a significant expansion of its senior management team.

Pipe's founding team are stepping down from executive roles in favour of new CEO Luke Voiles

Pipe Hires New CEO As Founders Make Way For Scale-Up Experience

Former Square and Intuit Executive to Lead Pipe’s Next Phase of Growth

Pipe Names Seasoned Fintech Leader Luke Voiles as New Chief Executive Officer 

; Pipe, creator of the world's first trading platform for revenues, today announced Luke Voiles will become the company’s next Chief Executive Officer and will join its board of directors as of February 20, 2023. The company has also appointed Albert Periu, the CEO of Zilch USA Inc, to its board of directors. 

Voiles joins Pipe from Square, where he served as General Manager of Square Banking. With in-depth experience across fintech, financial services, and capital markets, Voiles will lead the company in its next phase of growth, working closely with Pipe’s executive team, employees and board to continue empowering entrepreneurs and companies to grow their businesses on their own terms. 

“We are in a transformative period in the evolution of fintech. Embedded financial services are disrupting the status quo and Pipe has the opportunity to demonstrate to the world what the future of capital access looks like,” said Voiles. “I am excited to partner with the founders and the entire team to run with the founders' vision to build the global platform for revenue to reach even more entrepreneurs and companies that want to expand and grow their businesses and spend less time worrying about how to access capital to do so.”

In his role at Square Banking, Voiles led the teams responsible for scaling and managing Square Loans, instant transfer, Square Checking, and Square Savings globally. The Square Loans business has been pacing above $1 billion per quarter in loan volume, making it one of the largest alternative SMB lenders in the world. Prior to Square, he held roles at Intuit, including CEO and President of QuickBooks Capital, building the lending business from scratch and scaling it to $2 billion in loans originated. Voiles has also worked at blue-chip alternative investment firms focused on credit and special situations, including TPG Capital and Lone Star Funds. His deep product and technology experience has helped Voiles establish himself at the forefront of category creation across market and economic cycles, inspiring him to develop offerings for companies and customers that are not well-served by traditional and technologically-antiquated channels.

"Pipe’s opportunity grows bigger every day. We believe that Luke is the right person to unlock our full potential and lead us into the next phase of operational excellence. Over the last two decades, Luke has helped scale innovative products within fintech leaders like Square and Intuit. He is a true builder and an entrepreneur at heart, and with his leadership experience, he will take Pipe into our most exciting phase of growth," said Josh Mangel, Co-founder and Executive Chairman of Pipe. "In my new role as Executive Chairman, I will focus on what I do best: building and driving strategy for Pipe’s long-term product vision to be the global platform for all revenue."

"Luke is one of the best operators and leaders in the fintech space,” said Logan Allin, Pipe board member and Founder & Managing Partner, Fin Capital.“The Founders have built a category-leading platform that has reimagined software solutions to support companies in their financial journeys and streamlined access to alternative forms of financing. Luke is the ideal leader to collaborate with Pipe’s Founders, board of directors, and team to reach companies of every size and across sectors.” 

Since Pipe’s launch three years ago, over 23,000 companies have signed up for Pipe, and over $7 billion of ARR has been connected to the platform. Today, over 50% of the trading volume on the platform comes from non-SaaS vertical markets, including direct-to-consumer (D2C) subscriptions, streaming services, service-based businesses, and more.    

Pipe is a trading platform that enables entrepreneurs to grow their businesses on their terms. By treating revenue streams as an asset, Pipe allows companies to transform their revenue into up-front capital, instantly. For entrepreneurs, that means more cash flow for scaling their businesses without dilution. For investors, Pipe has unlocked the largest untapped asset class, revenue. Whether you're an entrepreneur or an investor - Pipe is growth on your terms. To learn more, visit 

Luke Voiles, a passionate fintech leader, and business builder has been named the next CEO of Pipe. Before his appointment, he was the GM of Square Banking at Block where he led the global team responsible for managing, launching, and scaling small business banking and lending products. Before Square, he was at Intuit, where he led the team in building out the small business lending unit, QB Capital, from scratch. Luke made the switch from private equity to fintech after more than a decade as a distressed asset and credit special situations investor at top-tier funds, including TPG Capital and Lone Star Funds. He has a JD and an MBA from SMU and a BA in Computer Science and Economics from Austin College. 

Albert Periu currently serves as Chief Executive Officer of Zilch USA Inc. (“Zilch”) a financial technology company focused on providing payment and credit solutions to US and UK consumers. During his tenure with Zilch, he has been responsible for Zilch’s strategy and operations in the U.S. Prior to Zilch, Al was Co-Founder and Chief Executive Officer of Neptune Financial Inc., a financial technology company whose commercial lending platform provided growth capital to small and mid-sized American businesses. Previously, Al served as Global Co-Head of Capital Markets for Funding Circle Ltd. ("Funding Circle"), an online lender focused on U.S. and U.K. small and medium-sized businesses. He also served as President and Chief Executive Officer of Funding Circle’s broker-dealer, Funding Circle Securities. Prior to his time with Funding Circle, Al held roles with FBR & Co., Deutsche Bank, and Merrill Lynch. He holds a Bachelor of Science in Business Administration from Georgetown University.

Earlier today, Harry Hurst shared the following message with his employees

A Message from Pipe Co-CEO Harry Hurst

It was less than three years ago that Josh, Zain, and I set out with an ambitious goal to build the world’s first trading platform for recurring revenue–letting founders, operators, and companies grow on their terms. In this short time, we’ve achieved so much together.

In partnership with you, our amazing team, we’ve put recurring revenue financing on the map and created a category and asset class that’s evolved globally. While it’s no easy task to build a company and scale so fast, we’ve done something exceptional–and we should be extremely proud of what we’ve accomplished.

Together we’ve been able to attract over 22,000 companies to our platform who have connected $7B of ARR to Pipe and have expanded internationally to the UK. This is an incredible feat and one I’m immensely proud of, and it’s only the beginning.

With this initial success, we have kept a close eye on building a sustainable business. We are well capitalized with over half a decade of runway and we are, by far, the definitive market leader in the space. We have a world-class team and a phenomenal product loved by our customers.

As we’ve grown at a lightning pace, I’ve always taken time to think about how best I can serve our mission in a way that continues to unlock my strengths as a founder, while ensuring the company continues to flourish. I’m a zero-to-one builder, not a hardcore operator. We need both. I know that in order to take this company to the heights we know it can reach, we need to continue to build a culture of operational excellence within our team and recruit leaders who have the experience to drive our ambitious vision for Pipe on a massive and even public scale, and that starts at the top. With this in mind, I have some important news to share with you.

I’m excited to announce that we will be welcoming a new CEO to Pipe soon. As part of this process, I will move from my Co-CEO position into a Vice Chairman role, where I’ll focus my attention initially on supporting the CEO search and transition. I’ll continue my work evangelizing Pipe’s mission among our customers and partners while advising the leadership team on long-term strategy and vision for the company.

One of the great advantages of having a Co-CEO that you’ve worked with for almost a decade is that you can build and grow together. There’s an indescribable level of trust in each other to do so. That’s what I have in Josh, who will be moving from Co-CEO into the CEO position in the interim. Josh will continue leading the internal organization as we double down on what our customers need from us as their capital and growth partner. Once the new CEO is announced, Josh will become Executive Chairman, with a continued focus on product and strategy. As part of streamlining our leadership, Usman will also be transitioning to the CTO role. He’s had a tremendous impact on our organization. Zain will also remain deeply involved, both at the board level and in his role as Senior Advisor.

I can assure you all that these changes are the result of meaningful deliberation and thoughtfulness, over an extended period of time, about how to position Pipe for success over the long term. We’re fortunate to be able to make changes from a position of strength, both structurally and financially. We’re taking all the right steps to expand our board and management team, so we can run hard at the opportunities ahead with the best-in-class leadership.

We’re blessed to have an amazing team, a strong customer base, and significant capital. We have kept our burn low, giving us the latitude to be thoughtful about these long-term impactful decisions.

Our highest priority is to take our significant lead in the market and leverage our strong financial position as we build toward our ultimate goal–to become the trading platform for all revenue.

It’s always been about building for decades and I can’t wait to see what this one brings.

Company Conducting Search for New CEO To Expand Pipe’s Market Leadership in Alternative Finance

Pipe Technologies Announces Strategy to Drive Business into Next Phase of Growth

Miami, FLA. – November 22, 2022  – Pipe, creator of the world's first trading platform for recurring revenues, and its Co-Founders Harry Hurst, Josh Mangel, and Zain Allarakhia announced several strategic decisions designed to best position the company for its next phase of growth.

 As part of the strategic plan, the Co-Founders today announced they have retained True Search to conduct a search for a veteran CEO with significant operational experience, proven leadership, and complementary skill set and perspective necessary to execute Pipe’s mission as it continues to scale.

Harry Hurst, Pipe’s Co-Founder and Co-CEO, is moving from his current position to Vice Chairman of Pipe to support the CEO search and transition. Co-Founder and Co-CEO Josh Mangel assumes the role of CEO and continues to lead the organization. Once the new CEO is announced, Mangel will become Executive Chairman with a continued focus on product and strategy. Usman Masood, currently the EVP of Engineering who has had a tremendous impact on Pipe over the past year, will become CTO. Allarakhia will also remain deeply involved, both at the board level and in his role as Senior Advisor.

In less than three years, Pipe has created the recurring revenue asset class and built a proven and highly active trading platform. Over 22,000 companies have signed up for Pipe and $7 billion of ARR has been connected to the platform. Over 50% of the trading volume on the platform comes from non-SaaS vertical markets including direct-to-consumer (D2C) subscriptions, streaming services, service-based businesses, and more.

Co-Founder Josh Mangel said, “Harry, Zain, and I launched Pipe because we knew there was another way – a better way – for businesses with recurring revenue to secure financing. In partnership with our amazing team at Pipe, we’ve put recurring revenue financing on the map. Today we are excited to announce our strategy to achieve our next phase of sustained, long-term growth.”

Co-Founder Harry Hurst remarked, “While the three of us will still all be involved in Pipe, of course, we acknowledge the company needs a veteran and experienced operational CEO to drive the business forward to even greater heights.”

In February, Pipe also closed its first acquisition of Purely Capital, a media and entertainment financing company, which now serves as the Media & Entertainment division on the platform to help producers, rights owners, and distributors drive immediate up-front revenue from their long-term licensing contracts from investment-grade streaming services and broadcasters, including Amazon, Netflix, and Disney. Pipe Entertainment is one of the fastest-growing verticals on Pipe’s platform.

“We have achieved a tremendous amount as a company in a short period of time and have helped entrepreneurs scale and grow their businesses on their terms,” said Hurst. “Pipe is well positioned, and unlike many companies in this challenging environment, we have the resources and half a decade of runway to make long-term, strategic decisions from a position of strength to ensure we are continuing to drive further value to our customers and investors. At this stage in Pipe’s lifecycle, it is critical that we have an operational leader with the experience to drive Pipe’s ambitions and long-term vision to scale, and I am excited for that person to usher in the next stage of growth and innovation for Pipe.”

“Access to non-dilutive operating capital is a significant challenge for businesses across industries, especially technology companies at every stage and size, and Pipe’s approach to unlocking the value of recurring revenue for companies is a game changer,” said Logan Allin, Managing Partner at Fin Capital. “Pipe is on an incredible trajectory, and we are grateful to Harry, Josh, and Zain for the vision and leadership that has established Pipe as the clear category leader. We’ve always been supportive of the founder's long-term ambitious goals and plans to bring on an experienced operational leader to continue the tremendous journey ahead.”

With unlimited PTO, flexible working hours, and a globally distributed, remote-first team, Pipe rises to #4 in the sector. 

Pipe Named an American Banker Best Place to Work In Fintech for Second Year

For the second year in a row, Pipe has been recognized as one of the top fintech companies to work for. After coming in #6 on the 2021 list, Pipe moved up to the #4 spot on American Banker’s 

While remote work has been a challenge for many companies throughout the pandemic, Pipe publicly launched the world’s first recurring-revenue trading platform in June 2020 and has built a remote-first and fully distributed company from day one. That remote ethos has helped them attract and retain top talent from around the world, with team members currently distributed across North America, the UK, Eastern and Western Europe, Central Asia, and Australia. 

Between the 2021 and 2022 awards, Pipe’s team of “plumbers” grew from 30 to just over 100, with about half in the US and the rest distributed internationally. 

“Our intention has always been to build a truly remote team and understanding that we’re not trying to [just recreate] in-office norms,” said Anna Moghaddam, Director of People Operations. This has meant embracing people-first company norms, like flexible work hours, unlimited PTO, high-quality health benefits and family leave, and supporting work/life balance with company holidays and perks like “Summer Fridays.” 

“The flexibility and freedom our people have to be able to work from anywhere also means we [strive to] continuously raise the bar for our overall communication—company-wide and individually,” said Moghaddam.

Pipe has built a globally distributed team in order to find the best talent to build category-defining liquidity infrastructure for recurring revenue businesses. Pipe’s cash compensation package is based on a "work from anywhere” philosophy, giving employees the flexibility to live and work where they choose without impact on their pay.

“A major contributing factor to our remote success so far is that our people are not only excited about our product, mission, and vision, but the opportunity to collaborate with people from all over the world,” said Moghaddam. 

If you’re interested in learning more about career opportunities at Pipe, 

With unlimited PTO, flexible working hours, and a globally distributed, remote-first team, Pipe rises to #4 in the sector.

Pipe named an American Banker Best Place to Work In Fintech for second year

Pipe Named An American Banker Best Place to Work In Fintech for Second Year

The subscription financing platform enables companies to turn their monthly or quarterly subscriptions into upfront cash flow.

Pipe Pulls In $250M Equity Round For $2B Valuation, Lays Foundation for Expansion

Pipe, a company that has built a trading platform for recurring revenues, has secured $250 million in strategic equity funding, reaching a $2 billion valuation after publicly launching less than a year ago.

Pipe, “NASDAQ for revenue,” reaches $2B valuation with $250M investment

US platform says it is expanding beyond tech companies into other sectors.

Pipe to move into securitisation as it hits $2bn valuation

At the end of March, TechCrunch reported that buzzy startup Pipe — which aims to be the “Nasdaq for revenue” — had raised $150 million in a round of funding that values the fintech at $2 billion.

More funding flows into Pipe, as buzzy fintech raises $250M at a $2B valuation

Ryan Zauk sits down with the amazing Harry Hurst, Co-Founder & CEO of Pipe, a company unlocking revenue as an asset class (and disrupting fundraising forever).

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