Challenging times can shine a new light on our strengths. When the markets are uncertain, for instance, SaaS companies in many verticals are still models of staying power, with their carefully measured costs and services their customers often can’t do without. So when their options for financing narrow, how can they capitalize on their position to stay strong and continue to grow? Recurring revenue financing may have the answer.

Pipe’s trading platform was first conceived and launched

, it was tailor-made for SaaS companies—SaaS business models are an amazing example of businesses with a predictable return on spend and limitless scalability. Even as we’ve extended 

to more business models, SaaS remains an impressive template for recurring revenue companies looking to grow. 

Once a SaaS startup has proven product/market fit, scaling is all about dialing in customer acquisition costs and shortening the payback gap. Bringing in capital quickly to acquire the next wave of customers can be like rocket fuel for SaaS growth. Once the customers are flowing in, you need to keep them there, and with a useful—sometimes even indispensable—product and great user support, many SaaS companies are well positioned for low churn rates and maintaining strong revenue even when other sectors of the economy are struggling. 

But even though many SaaS companies are in a good position to ride out the bumps in the market, they still face challenges if they want to stay relevant and resilient, and continue to grow.

If you’re not moving forward, you’re falling behind

Some of the biggest hurdles for SaaS companies in any market are customer wants and needs—and other SaaS companies. To remain competitive and continue to acquire subscribers, companies need to keep offering a great product that meets customer needs as well or better than the competition. 

A great example of this is streaming services. A few have been in the news recently as they’ve lost customers and content. Whoever keeps investing in the best 

—and offering the most appealing service tiers—will likely be the one to keep loyal customers. 

And if your offering is technical, it’s even more crucial to keep up and not be outpaced by your competitors—which can take substantial investment (and, in turn, capital). Unfortunately, in today’s market with tightened access to 

, companies dependent on traditional financing options may find themselves navigating a tricky equation.

Along with the dip in VC funding in recent months, there’s been a drop in company valuations, with the revenue multiples used to value many SaaS companies decreasing by as much as two thirds. SaaS companies, which are often light on hard assets, generally depend on their revenue and cash flow to obtain financing. When the multiples are down, the amount of cash they can get for their equity has shrunk, and loans are more challenging to secure—how can they finance growth and stay competitive?

The only “traditional” option left is bootstrapping your growth. For SaaS companies, that can mean waiting x number of months for the CAC payback period and using that recurring revenue to self-finance the net growth initiative. But when time is of the essence, that may not be ideal. Can you wait months before hiring those new engineers to help your software keep up with the industry? Can you hold off on marketing when your closest competitors are generating a lot of buzz? 

Some SaaS companies have gotten around cash flow gaps by offering customer discounts for up-front, annual payment. While this can indeed speed up cash flow—no more waiting months for a customer’s recurring payments to trickle in—many SaaS companies offer 20–30% discounts to incentivize this, which can have a major (negative) impact on profits and top-line revenue. As a knock-on, damaging your top line can hurt valuations—an added sting at a time when startup valuations are tumbling—and discounts can also impact customer perception of the value and “right price” of your offering. 

So your options are potentially troublesome discounts or the pain of the waiting game? Not ideal—and, thankfully, not the case. With recurring revenue financing, you have a viable alternative.

The SaaS growth cycle was the inspiration for Pipe’s trading platform. For healthy SaaS companies with a solid product/market fit, the revenue is there—it just needs to be accessible more quickly to shorten the CAC payback period so you can keep reinvesting in your business. In some markets, this can mean the pursuit of rapid growth. In others—like today’s—it might mean staying relevant, performant, and steady. Either way, getting that capital faster is key. 

Recurring revenue financing is the perfect match for many growing SaaS companies because it uses that stable, recurring revenue as its foundation. Rather than selling equity or taking on restrictive loans, RRF treats your future recurring revenue streams as tradable assets, letting you sell them to institutional investors for up-front capital. By trading tomorrow’s revenue for today’s capital, you can shorten or even eliminate the CAC payback period and reinvest in the growth and resilience of your company right away.

Get to know how Pipe works for SaaS companies.

While selling your revenue directly to investors may sound daunting, Pipe’s two-sided trading platform makes it easy. When you sign up, you’ll securely connect your banking, billing, and accounting software to the Pipe platform. 

Secure live data connections allow Pipe’s algorithm to analyze your revenue streams and give you a trading limit (that’s how much non-dilutive, up-front capital you can access at a given point in time) based on real numbers and the health of your company. Once you’re approved on the platform, Investors bid on your anonymized revenue streams, and you can trade any amount up to your limit for up-front cash when it makes sense for you. 

When you trade, you get the cash in the bank within a few hours (sometimes faster—that just depends on your bank), and your repayments are automatically withdrawn as the traded revenue streams come in. No added interest, no ballooning repayments, no nonsense.

Learn more about the banking, billing, and accounting software that integrates seamlessly with Pipe.

If you’re ready to grow your SaaS business or looking for capital to reinvest in the sustainability, resilience, and success of your business, Pipe can help you access your money sooner without dilution or business loans. You can grow your team, launch a new marketing campaign, improve your product, or extend your runway for a future equity round…. Once you’re connected and trading on Pipe, you’ll have a continuous growth capital partner you can leverage to access the financing you need, as often as you need, for whatever your business needs. 

and connect your accounts to unlock your trading limit and see how much capital you can access. There’s no fee to sign up, and no obligation to make a trade.

By optimizing cash flow and extending runway, SaaS companies can position themselves to stay solid in an uncertain market.

Discover how SaaS companies can use recurring revenue financing and Pipe's trading platform to better manage cash flow, support operations, and fund growth in any market. 

How Pipe works for SaaS companies | Pipe Blog

Financing growth, resilience, and the staying power of SaaS

Adding Growth and Resilience to the Staying Power of SaaS | Pipe Blog

It can be a tough balancing act to get your product built really well, all while doing the heavy lifting that ensures your company’s growth. It’s even more work to ensure you’re maintaining solid product-market fit while raising the capital you need to make it possible. And as founders and CFOs know all too well, that critical time spent fundraising is also time taken away from product development, customer acquisition, and retention. It’s a lot, to say the least!

One way to lighten the load is to strategically stretch the time between your equity funding rounds. Pipe and venture debt are two key options that can enable you to do just that, while still allowing you to grow your business and extend your runway.

So how does Pipe compare to venture debt, and how can you know which to use when? Let’s start with the basics.

Venture debt is essentially a loan with three typical terms of repayment—principal amount, interest, and equity warrants. It’s generally available to earlier stage, equity-backed startups, but it’s not inherently dilutive like equity-based financing. (Heads up: it can become dilutive in some scenarios—we’ll get into that in a bit.) 

Venture debt comes with plenty of perks—not the least of which is access to additional capital between funding rounds without further dilution. (Many founders go for venture debt shortly after raising a round, as the amount of venture debt you can access is typically 25–50% of your last equity round.) But there also some important considerations to keep in mind:

Pipe and venture debt both can provide access to capital between funding rounds without dilution. But while venture debt comes with an interest rate, and potential 

, Pipe isn’t a loan and works quite differently. Pipe’s trading platform allows businesses with recurring revenue—think 

, and more—to trade future revenue streams for up-front capital they can use today. This can close the same gaps as venture debt, but by leveraging your own assets rather than taking on a loan, and always preserving your equity.

Similarities between Pipe and venture debt

Like venture debt, Pipe can help you smooth out cash flow and give you a capital infusion to invest in growth when you need it. This can make raising a new round of equity funding less urgent, and allow you to strategically time that round for when it truly makes sense for your business. 

On the practical day-to-day side of things, both Pipe and venture debt (except in cases where any warrants or covenants have kicked in with the latter) have a predictable repayment schedule.

Differences between Pipe and venture debt

Pipe and venture debt are also quite distinct from each other. 

First off, the way you access the capital itself is different. With venture debt you take money from a lender, often using your assets as collateral. With Pipe, you trade your future revenue streams for up-front capital, so there’s no loan involved at all. 

Second is the possibility of dilution. While venture debt isn’t inherently dilutive, if the conditions are right, warrants can put dilution back on the table. On the other hand, Pipe is never dilutive—there are no equity kickers, and you don’t give away any ownership in your business when you trade on Pipe. 

Third, let’s talk restrictions. As noted earlier, venture debt can come with covenants—and those can have a pretty big impact on your business, from the ways you strategize to hit certain metrics to what your options are for accessing capital in the future. Pipe doesn’t put those sorts of restrictive clauses on your capital—no traditional warrants or covenants, no strings attached. 

And fourth: how much capital you can access will vary. Venture debt limits are typically based on the dollar amount of your last equity raise and are a set loan amount. Conversely, your Pipe trading limit is determined by the health of your business and your recurring revenue streams, not your last funding round. With Pipe, that trading limit is renewed as you pay back the Piped capital.

The takeaway? Pipe and venture debt can both be useful additions to your capital stack that allow you to scale strategically and stay focused on high-impact work like product innovation and differentiation. Venture debt comes with more restrictions and the possibility of some dilution, while trading on Pipe is always flexible and non-dilutive.

The value of non-dilutive financing in your capital stack

Not all funding works for every scenario or business, and different types of financing incentivize different kinds of growth. For example, venture debt tends to focus on year-over-year (YoY) growth; VC funding tends to focus on potential return rates. With Pipe, the more recurring revenue you’ve got, the more capital you may be able to pull forward. 

Finding the right balance of financing methods can help you stay nimble, grow at your own pace, and reduce the overall restrictions on you and your business. By layering non-dilutive financing into your capital stack, you can create a longer capital runway between VC funding rounds, while enabling and scaling up product development. With more runway, executives are freed up to strategize, product teams can go forth and innovate, and everyone can focus on what they’re best at: building the business.

If you’ve taken on equity and venture debt in the past, layering non-restrictive capital from Pipe into your capital stack can help alleviate VC concerns around debt repayment or cash flow, making your earlier choices all the better for you today. (If it makes sense for your business, capital accessed through Pipe can even be used to clear previous debt so you can grow, cleaning up the books for a stronger series A, B, or C round.) 

No matter how you decide to grow, dilution-free capital from Pipe can work well alongside other funding types to position your startup for growth without giving away more equity than you’d like or limiting your flexibility. A thoughtfully combined capital stack, and your strategic thinking around it, can also be a strong look at the negotiating table.

Learn more about how recurring revenue financing through Pipe compares to 

If you’re looking for an alternative way to finance your business, these options may come to mind—so how do Pipe and venture debt stack up?

Learn how venture debt and recurring revenue financing through Pipe compare, how each impacts dilution, and how these startup funding methods can work side by side in your capital stack.

Pipe vs. Venture Debt | Pipe Blog

Comparing and contrasting Pipe and venture debt

Pipe versus Venture Debt | Pipe Blog

If you’re looking to scale your company, you’ll need capital. 

And while traditional financing methods like 

 can no doubt be helpful at certain stages of growth, these options don’t work in all situations. In fact, many founders find themselves looking for a different fit when it’s time to fuel growth and scale up the business. 

The good news is that the startup financing landscape is changing, and today's founders have more options than ever to build their ideal capital stack. 

Download our new ebook, A Guide to Building Your Startup’s Capital Stack, to read all about it.

What’s in the book? Here’s a sneak peek…

challenges and opportunities facing startups

 and founders when it comes to accessing capital. We’ll cover 

options—from loans to angel investment—and how 

 can bridge common gaps. And, of course, we’ll tell you more about how 

If you’re looking to scale a startup with a well-designed capital stack that scales right along with you, 

Our new ebook explores how startup founders and CFOs can go beyond equity and debt to grow businesses on their terms.

Get an ebook exploring ways to finance startups and how founders and CFOs can successfully capitalize businesses. Find out if debt, equity, or recurring revenue financing—or all three—could be right for you.

A guide to building your startup’s capital stack | Pipe Blog

A guide to building your startup’s capital stack

Growing your business can be tough when your revenue, production, or inventory ebb and flow in less than perfect harmony. For 

 (also known as D2C or DTC), it can make the cash flow—and burn—a bit of a roller coaster. Today’s D2C founders and operators manage it all in the face of shifting production times, unpredictable financing journeys, and (shipping) delays, delays, delays. 

To level things out and enable the business to scale in the right way and at the right times, many D2C founders say they find themselves in a constant state of fundraising. For some, it’s a welcome and exhilarating part of the job. For others, it can feel like a distraction from building the core business. 

Either way, when you’re going direct to consumer, speed, flexibility, and ease of use are key—so you can stay focused on your products and your customers. Let's take a look at how D2C businesses can use 

As times change, D2C businesses innovate. Founders and their teams constantly find great new ways to connect with their customers and deliver the goods (often literally!). Subscriptions are one of those ways. 

From cosmetics to craft crates, sporting equipment to specialty foods, just about everything comes as a subscription these days. And according to a widely shared prediction from the Subscription Trade Association (SUBTA), the trend will only continue—75% of D2C brands are expected to offer subscription services by 2023. 

As D2C companies embrace subscription models, they also need to find financing models that fit. The growth trajectory of a scaling D2C company isn’t always a good fit for 

, which has long been a favorite source of financing. 

 can come with restrictions that don't align with founders’ and CFOs’ goals. Platforms like Pipe give founders back their time and energy so they can focus on building, innovating, and bringing their customers the next amazing thing.

For founders who want to lean into differentiating their companies and creating value, recurring revenue financing can help shift the always-fundraising dynamic. If a D2C company has product-market fit and predictable recurring revenue, pulling forward that revenue through Pipe’s trading platform can help capitalize the business with the flexibility, speed, and autonomy they need.

Efficient access to capital to breakdown inventory bottlenecks

Most D2C businesses share common challenges like having enough inventory at the right time when long production lead times separate costs and revenue. 

 can help businesses reinvest in growth and buy inventory when the price and timing work best. 

D2C subscription companies also need the tech and talent to deliver a great experience to customers and grow that customer base as they scale the business. While investing in that tech and talent often has a significant and fairly quick ROI, finding the liquidity up front can be a hurdle when you don't have enough capital on hand.

How Pipe works for D2C subscription businesses

Equity is a powerful tool for long-range or speculative investments in your company, but it’s also dilutive: when you can quickly scale with a predictable ROI, it may not be worth the loss of control and ownership. With Pipe, you can access future recurring revenue right now, and sow it into product, people, and infrastructure so you can reap the rewards faster, all without giving up equity in your company. 

While traditional e-commerce and retailers often rely on loans or equity financing to scale, those with D2C subscription businesses have recurring revenue that can be harnessed to scale. The underlying subscription—and the predictability it provides—becomes a valuable asset to help you grow your business. Pipe’s trading platform is the first in the world to allow you to sell recurring revenue streams directly to institutional investors for up-front cash. That trade gives you capital for growth exactly when you need it 

Learn how D2C coffee-alternative brand MUD\WTR accessed non-dilutive capital through Pipe to grow the business.

Not unlike a direct-to-consumer subscription, Pipe makes it easy to get what you need when you need it. When you sign up, you’ll securely connect your banking, billing, and accounting software to the Pipe platform. 

Secure live data connections allow Pipe’s algorithm to give you a bid price and trading limit based on the health of your company and the performance of your revenue. With a trading limit in place, you can select any amount within your limit and trade those revenue streams for capital at any time. 

You get the money in the bank within a few hours (sometimes less, depending on your bank), and the repayments are automatically withdrawn as those revenues streams come in.

Need to hire an engineer to take your website to the next level? Pipe it. 

Ready to expand your marketing campaigns to enter a new market? Pipe it. 

Want to buy inventory in larger quantities to get a volume discount? Yep. You can Pipe the funds for that too. 

Once you’re set up, trading on Pipe gives you the agility to get capital at any time—a leg up in a business where timing is key.

how Pipe works for D2C subscription businesses

If you run a D2C subscription business, what would help you run your business better? What would you like to learn more about? 

With Pipe, direct-to-consumer businesses can scale faster, tap into bulk inventory discounts, and close gaps between costs and revenue.


Learn how direct-to-consumer businesses with recurring revenues can use alternative financing platform Pipe to access non-dilutive capital and scale faster.

Pipe for D2C Subscription Businesses | Pipe Blog

Through MUD\WTR, he’s working to share an alternative that gives people a lift while respecting—maybe even improving—their mental health. 

The company’s mission has resonated: Today, MUD\WTR has 130,000+ monthly subscribers.

After co-founding the company in 2018, Paul enjoyed both the opportunities and challenges of running a burgeoning business alongside a small but nimble team. And he quickly found himself managing explosive growth and a desire to ensure the company stayed focused. “Our first year, we grew over 400%, and our second year, 300%,” he says.

When it came to funding that growth, “We didn’t discriminate on how we were going to get money—we just really needed it quickly.”

The challenge: Streamlining growth while avoiding obstacles 

“When you have [working capital], the next step is you try to pour gasoline on it to go faster,” says Paul. MUD\WTR’s ambitions to grow could have been bogged down by the familiar hassles—and time-sucks—brought on by fundraising. Securing funding is often necessary and a worthwhile effort—but chasing a funding round can be stressful, sap resources, and can pull founders away from the mission that motivated them to start the business in the first place.

“We have the craziest testimonials from customers that they’re dreaming again, that they’re able to sleep, that they’re not anxious,” Paul says. “That’s why we’re excited to do what we do, and why we want to keep finding more [customers].” 

But he underscores a challenge many D2C founders know all too well: “Sometimes when your company’s doing really well, cash in the bank is going down because you have to keep buying inventory for the next set of customers.”

The solution: Flexible access to non-restrictive financing 

Paul says he was sold on Pipe within “20 minutes.” Because 

 Pipe didn’t come with the often tricky fine print, restrictions or complications. 

“When you’re looking for working capital, you want to negotiate warrants down, you’re trying to negotiate fees down, and you’re trying to negotiate payment plans or the speed at which you pay back,” Paul says. “Pipe doesn’t have any warrants, they don’t have any covenants.”

Freed from the pitching, guesswork, and negotiations of fundraising, MUD\WTR didn’t have to prove its worthiness to an outside party. Instead, they got back to building their business. “We don’t need to convince anybody [to give us capital]—we see what’s available [on the Pipe platform] based on how well we’re doing as a company.”

After educating himself on Pipe, Paul secured MUD\WTR $18,000 just to test the waters—and later $1.2 million. With Pipe, the company was able to instantly get access to cash flow, and stop worrying about what’s in the bank. 

“This is going to fundamentally change how we raise money and how we scale,” Paul says. “The only thing I don’t like about Pipe is that I didn’t start it.”

how Pipe works for D2C subscription companies

customers are using Pipe to grow on their terms

How the coffee-alternative startup used their recurring revenue to grow—and got back to focusing on the business.

The adaptogenic coffee-alternative startup used their recurring revenue to access non-dilutive financing on their terms—and got back to focusing on growing the business.

How MUD\WTR changed their relationship with equity fundraising

Case Study: How MUD\WTR changed their relationship with equity fundraising

How MUD\WTR changed their relationship with equity fundraising | Pipe Blog

With unlimited PTO, flexible working hours, and a globally distributed, remote-first team, Pipe rises to #4 in the sector.

Pipe Named an American Banker Best Place to Work In Fintech for Second Year

For the second year in a row, Pipe has been recognized as one of the top fintech companies to work for. After coming in #6 on the 2021 list, Pipe moved up to the #4 spot on American Banker’s 

While remote work has been a challenge for many companies throughout the pandemic, Pipe publicly launched the world’s first recurring-revenue trading platform in June 2020 and has built a remote-first and fully distributed company from day one. That remote ethos has helped them attract and retain top talent from around the world, with team members currently distributed across North America, the UK, Eastern and Western Europe, Central Asia, and Australia. 

Between the 2021 and 2022 awards, Pipe’s team of “plumbers” grew from 30 to just over 100, with about half in the US and the rest distributed internationally. 

“Our intention has always been to build a truly remote team and understanding that we’re not trying to [just recreate] in-office norms,” said Anna Moghaddam, Director of People Operations. This has meant embracing people-first company norms, like flexible work hours, unlimited PTO, high-quality health benefits and family leave, and supporting work/life balance with company holidays and perks like “Summer Fridays.” 

“The flexibility and freedom our people have to be able to work from anywhere also means we [strive to] continuously raise the bar for our overall communication—company-wide and individually,” said Moghaddam.

Pipe has built a globally distributed team in order to find the best talent to build category-defining liquidity infrastructure for recurring revenue businesses. Pipe’s cash compensation package is based on a "work from anywhere” philosophy, giving employees the flexibility to live and work where they choose without impact on their pay.

“A major contributing factor to our remote success so far is that our people are not only excited about our product, mission, and vision, but the opportunity to collaborate with people from all over the world,” said Moghaddam. 

If you’re interested in learning more about career opportunities at Pipe, 

Pipe named an American Banker Best Place to Work In Fintech for second year

Pipe Named An American Banker Best Place to Work In Fintech for Second Year

Speaking with PYMNTS, Hurst, explored the opportunity for FinTech to step in and connect SaaS companies to financing by treating their subscription contracts as an asset class that can be bought and sold — a strategy, he noted, that brings the value of cash flow predictability to financiers.

Wielding SaaS’s Revenue Predictability For Faster Financing

The company worked with Compass Mining for several months before launching the product.

Trading Platform Pipe Launches Alternative Financing Solution for Bitcoin Miners

A little over one year ago, Pipe raised a $6 million seed round led by Craft Ventures to help it pursue its mission of giving SaaS companies a funding alternative outside of equity or venture debt.

This Pipe-ing hot startup just raised $50M to be the ‘Nasdaq for revenue’ – TechCrunch

Pipe Technologies, the one-year-old platform for companies to trade monthly recurring revenue for upfront annual revenue from yield-seeking buy-side investors, announced a strategic financing round on Tuesday consisting of a who's who of individuals and companies to fuel the company's global expansion.

The 'Nasdaq' for trading recurring revenue gets backed by Benioff, Palihapitiya, Shopify

Pipe, creator of a first trading platform for recurring revenue streams, brought in $50 million in strategic equity funding to expand.

‘The Nasdaq For Revenue’ Startup Pipe Pulls In $50M Equity Round

Recurring revenue is rising as its own asset class and one that deserves a new financing model.

The Case for The Recurring Revenue Asset Class

“Software contracts are better than first-lien debt. You realize a company will not pay the interest payment on their first lien until after they pay their software maintenance or subscription fee. We get paid our money first. Who has the better credit? He can’t run his business without our software”- Robert Smith

Recurring Revenue: The Rise of an Asset Class

Today announce that Pipe has acquired Purely Capital, a media and entertainment financing company, and is launching a new Media & Entertainment division on the platform.

Pipe Expands into Media and Entertainment Financing with Purely Capital Acquisition

, creator of the world's first trading platform for recurring revenues, today announced that it has acquired Purely Capital, a media and entertainment financing company, and is launching a new Media & Entertainment division on the platform. This new division will help producers, rights owners, and distributors drive immediate up-front revenue from their long-term licensing contracts from investment-grade streaming services and broadcasters, including Amazon, Netflix, and Disney. The acquisition is a further step in Pipe’s mission to be the trading platform for any company with recurring revenues—regardless of industry—that’s looking to fund its growth on its own terms, without restrictive debt or dilution. 

Streaming services and broadcasters typically license content for two to five years from a production company, distributor, or other rights holder and pay quarterly installments over the length of the licensing period. Production companies and distributors are slowly drip-fed the revenues that they’ve earned, limiting their ability to invest in making or acquiring new content. At the same time, spending and demand for content are at an all-time high, driven by soaring subscriber growth on global streaming platforms. Streaming companies spent $220 billion on content in 2020 and an estimated $250 billion more in 2021—the acquisition of independently produced content accounts for 65.5% of the total spend.

Wayne Marc Godfrey, the founder and CEO of Purely Capital, has assumed the role of general manager of Pipe’s Media & Entertainment Division and has been joined by co-founder Dan Abrams and the rest of the Purely team who will help operate the new division. Wayne is a leading expert in entertainment financing and rights acquisition as well as a prolific film producer. Purely originated the purchases of over 250 titles from its customers, representing over $45 million in revenues. As part of Pipe, Wayne and his team can now further accelerate the business by connecting producers directly with Pipe’s institutional investors on the platform, with the capacity to now fund billions of dollars in revenues.

“Pipe has built the capital markets engine to connect recurring revenue-generating assets to institutional investors seeking yield,” said Harry Hurst, co-founder, and co-CEO, Pipe. “We are excited to announce the acquisition of one of the leading originators of these assets, Purely Capital. We met Wayne and his team a little over a year ago and have watched the incredible job they have done scaling their business with limited resources. Now, operating under the Pipe platform, we’re confident we’ll be able to continue to tap into this $250 billion/year market and provide a host of financing solutions and a truly category-defining service for the creatives and rights owners that make up this exciting market.”

With the acquisition of Purely, Pipe’s institutional investors will bid on producers’ long-dated revenue streams, providing up-front capital, and will be paid back over the course of the license period. This lets producers bridge funding gaps and deliver vital and immediate cash flow to creatives and rights holders. Content producers and distributors now no longer need to liaise with the accounts departments of major global businesses or wait years for the funds to kick start their next production or acquisition. For further information please visit 

“I am honored to be joining the Pipe team to empower media and entertainment companies to seize control of their long-dated revenues, accelerate the growth of their business, and stretch the boundaries of their creativity,” said Godfrey. “I’ve been passionate about finding new ways to help creators with their entertainment financing needs and long believed that the access to financing needed an overhaul in order to turbo-charge creators. Technology is the best solution for this. It drives nearly every other aspect of the entertainment industry, from how content is produced, to how it is distributed and consumed, and it only makes sense to bring finance into the digital age through the incredible platform that Pipe has built.”

Pipe is a trading platform that enables entrepreneurs to grow their businesses on their terms. By treating recurring revenue streams as an asset, Pipe allows companies to transform their recurring revenue into up-front capital, instantly. For entrepreneurs, that means more cash flow for scaling their business without debt or dilution. For investors, Pipe has unlocked the largest untapped asset class, revenue. Whether you're an entrepreneur or an investor - Pipe is growth on your terms. To learn more visit 

Creator of the world's first trading platform for recurring revenues, today announced that it has acquired Purely Capital, a media and entertainment financing company, and is launching a new Media & Entertainment division on the platform.

To make this a reality Hurst, and co-founders Josh Mangel and Zain Allarakhia founded Pipe Technologies in 2019, and in February launched a platform where SaaS founders could sell quarterly or annual subscriptions to bankers looking for alternative high yield investments.

Platform offers new way to finance SaaS companies — without the equity dilution

US platform says it is expanding beyond tech companies into other sectors.

Pipe to move into securitisation as it hits $2bn valuation

Investor line-up includes Next47, Raptor Group, Shopify, Slack, HubSpot, Chamath Palihapitiya, Marc Benioff, Alexis Ohanian and Joe Lonsdale

Pipe raises $50 million to unlock revenue as an asset class

The subscription financing platform enables companies to turn their monthly or quarterly subscriptions into upfront cash flow.

Pipe Pulls In $250M Equity Round For $2B Valuation, Lays Foundation for Expansion

Pipe, a company that has built a trading platform for recurring revenues, has secured $250 million in strategic equity funding, reaching a $2 billion valuation after publicly launching less than a year ago.

Pipe, “NASDAQ for revenue,” reaches $2B valuation with $250M investment

Pipe’s New API Powers Financing Options for the Entire Recurring Revenue Industry

Pipe Launches “Mine Now, Pay Later,” The Bitcoin Mining Industry’s First Alternative Financing Solution

, creator of the world's first trading platform for recurring revenues, launched an innovative “Mine Now, Pay Later” financing offering for bitcoin mining hardware and hosting companies. This empowers bitcoin mining hardware companies to offer payment terms to their customers on mining equipment and services. In conjunction with this launch, Pipe released the Pipe API that now allows any company with a recurring revenue business model to securely sync to the Pipe trading platform to get up-front capital for their future recurring revenue streams. These two initiatives further establish Pipe as the platform of platforms creating the building blocks for embedded finance and access to the capital markets for any business with recurring revenue.

Bitcoin mining is performed on dedicated mining hardware—ASICs—that solve computational math problems at a very fast rate. Currently, ASICs cost upwards of 10,000 USD apiece, and the price is climbing steadily due to supply constraints and the exceptional return on investment that mining provides. To date, there have been very limited financing options for these devices by traditional financial institutions. Now, Pipe is providing access to the capital markets for bitcoin mining hardware companies and other industries with innovative business models for which traditional finance has not historically provided support.

“The launch of Pipe’s bitcoin mining solution and the Pipe API are a clear sign of our intention to shine the light on markets and businesses that have flown under the radar of traditional debt and equity financing,” says Harry Hurst, co-founder and co-CEO of Pipe. “2021 was a watershed year for Pipe and the recurring revenue asset class, and by starting 2022 with initiatives like these, we are demonstrating our commitment to making Pipe the platform of platforms for any company with recurring revenue looking to grow their business on their terms.”

 the world's first and largest online platform for bitcoin mining hardware and hosting, has been working with Pipe on the  “Mine Now, Pay Later” offering for several months and is the first company to broadly offer it to its customer base. Customers who purchase Compass Mining’s bitcoin mining equipment can now pay for managed hosting services in monthly installments and Compass Mining can trade these contracts on the Pipe platform to get fully paid up front. 

“We believe everyone should be able to mine bitcoin, and Pipe’s ‘Mine Now, Pay Later’ is a big step in this journey,” says Whit Gibbs, CEO of Compass Mining. “Together with Pipe, we are accelerating the growth of bitcoin mining by democratizing access to the critical financing options that traditional banking institutions have ignored.”

The Pipe API is the logical extension of the Pipe trading platform that enables companies to instantly transform their recurring revenue into up-front capital. Companies in various markets have been testing the beta version of the API. The bitcoin mining and hosting vertical is a unique example of the power of the API and how it will help extend access to financing for less traditional industries.

Pipe is a trading platform that enables entrepreneurs to grow their businesses on their terms. By treating recurring revenue streams as an asset, Pipe allows companies to transform their recurring revenue into up-front capital, instantly. For entrepreneurs, that means more cash flow for scaling their business without dilution or restrictive debt. For investors, Pipe has unlocked the largest untapped asset class, recurring revenue. Whether you're an entrepreneur or an investor - Pipe is growth on your terms. To learn more visit 

How Pipe’s API is enabling bitcoin mining and other innovative industries to offer alternative financing

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Trading Platform Pipe Launches Alternative Financing Solution for Bitcoin Miners

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