With streamlined access to non-dilutive capital and automatic booking of your Pipe trades, Xero + Pipe customers can get financing for business growth that fast’s and hassle free

Some news for our friends in the UK: Pipe is now a Xero connected app. 

What does that mean? Not only is the Pipe app available in the Xero App Store, but your Xero + Pipe experience is leveling up. For Xero + Pipe customers, live integration eliminates the need to manually upload your accounting data and gives you faster bid prices and a dynamic Pipe trading limit. Your access to non-dilutive capital for growth is now more efficient and seamless than ever—plus automatic booking of your Pipe trades in Xero keeps your bookkeeping simple.

Raise on Pipe, take care of business on Xero

Xero’s cloud-based accounting software enables millions of companies to accurately track their finances with ease. Now, with the Xero + Pipe integration, companies using Xero for accounting and accessing non-dilutive financing on Pipe’s platform can automatically record their Pipe trades in Xero. (Note that you’re in control of your account settings—so if you opt in and out of the integration, we recommend you work with an accountant to ensure all your trades are booked correctly.)

Ready to get started? Sign up for Pipe if it’s your first time here, or connect Xero to your Pipe account today.

With streamlined access to non-dilutive capital and automatic booking of your Pipe trades, Xero + Pipe customers get financing for growth

With streamlined access to non-dilutive capital and automatic booking of your Pipe trades, Xero + Pipe customers can get financing for business growth that fast’s and hassle free


Pipe is now a Xero connected app

PAVE is a UK-based credit-building subscription service with a mission to “put a stop to the financial inequality that is spreading in our society.”  

Harnessing state-of-the-art analytics that combines open banking data, credit file data, and data from over 100,000 proprietary lending decisions, 

 aims to put individuals and businesses on a sustainable path to good credit. 

Founded in 2018 (originally Portify), the company has raised several equity rounds. In 2022, Pave launched its B2B service, the 

, which helps businesses make the best lending decisions to increase acceptances, reduce risk, and save time. 

Like many entrepreneurs, Pave co-founder and CEO 

 admits to having a love-hate relationship with fundraising. But after growing up in Japan and working in its social finance sector, working for an NGO in Brazil, and moving to London feeling “inspired by the power of what financial services could do for financial inclusion,” he was committed to Pave’s vision. Which meant he’d need to look for capital to have the biggest impact. 

The challenge: Getting the capital to get the word out about the Pave app

With a strong vision in place, investing in marketing would help the company grow faster. But Sho says Pave’s biggest challenge was getting the word out. “As a founder, you don’t want to be spending time fundraising. You want to be building your company.”

After multiple funding rounds—and all the effort that went into them—Sho and team needed a 

 that would help them reach their goals and stay focused on the business.

The solution: Efficient, streamlined access to capital

In the end, though, Sho’s pavement pounding led to a solution to Pave’s problems—and even opened up opportunities he didn’t know were possible. While preparing for a 

 round, Sho got a message from a colleague who recommended 

Within 48 hours of that call, Pave was on track to trade its 

 for up-front non-dilutive capital on Pipe. 

The results: Faster growth through frictionless financing

Pave was able to access capital to invest directly into marketing. And rather than slowing themselves down by reaching out to investors for funding, they got that capital instantly and were free to focus on running the company. 

“We’re a pretty high-growth business with multi-million revenue,” said Sugihara. Pipe helps Pave feel far more comfortable in its own lane, and forging its own path. “There’s lots of hype on 

, or wherever around large and increasingly larger venture-backed raises… we haven’t raised as much of those types of headlines because, frankly, we haven’t had the need. It’s often quite important not to get distracted by those mega rounds, because that’s not necessarily success.”

Sugihara assumed further dilution was definitely in Pave’s future, but now says “Since we have quite a strong repeatable revenue business, [We’re able] to avoid dilution.” “Pipe’s funding model creates a great alternative structure to retain your interest in your own company longer.”

PAVE is a UK-based credit-building subscription service with a mission to “put a stop to the financial inequality that is spreading in our s

As a founder, you don’t want to be spending time fundraising. You want to be building your company.

How Pave got 7 figures of capital to scale in just 48 hours

Case Study: How Pave got 7 figures of dilution-free capital to scale their business in just 48 hours

How Pave got 7 figures of dilution-free capital to scale their business in just 48 hours

LOVE CIRCULAR is a community-first technology course provider offering daily online classes taught by industry-leading professionals, all aimed at empowering the underserved with digital education. 

The Manchester, England-based company isn’t exaggerating when it says that its mission is to take 1 million UX and UI beginners and make them eligible for in-demand careers in technology and design. And while Love Circular’s emphasis is helping motivated people join the tech talent pipeline, their bootcamp also serves as a hub to connect people.

Making tech more diverse and inclusive is a cause that founder Zaire Allen believes in deeply. “I grew up in South Manchester,” he says. “There aren’t many people that I had as reference points for what someone in tech looks like, or just to be able to even reach out to them… I thought the best thing I could do is get myself into a career first, and then teach people from there.”

After building an impressive resume as an award-winning designer working with Apple, Google, and Sony, 

 was ready to start his own entrepreneurial journey by founding  

 and start putting his long-term plan into action. Zaire began building an inclusion-minded Slack community in 2016 and in 2020 he launched Love Circular, which is currently in the pre-seed stage.

The challenge: Traditional financing missed the mark for a unique business model

Initially, Love Circular was just Zaire and a small team of instructors. There was no money to hire initial positions in operations to help things run more smoothly, or marketers to help get the word out. Capital was the missing piece for growth—and it was hard to come by. 

“The main challenge [around funding] initially was the fact that we were a bootcamp,” Zaire says. “Logistically, bootcamps don’t scale the same way software companies do.”

That meant Love Circular needed to find new ways to access capital. Zaire says securing 

 was “really difficult” and applying for grants was too time-consuming. It seemed like the bootcamp model was hard to scale with traditional financing.

The solution: Financing based on the health of the business

 in November 2021 when the company announced it would be available to businesses in the UK. He quickly signed up to trial the platform and found it to be a “breeze.” 

Signing up and connect billing, bank and accounting

 “didn’t take longer than 10 minutes. I felt elated, it makes my job much easier in steering the ship not having to 

 in the time consuming traditional way.”

“I reached out to [my Pipe revenue manager] Scott to really understand how the platform worked,” Zaire says. And with a click of a button, “I saw the money in the bank account in the next day.” Ever since, Love Circular has been charting a course to a brighter future and regularly using Pipe as a working 

 partner to finance growth and operations.

“With Pipe, it really felt like someone actually believed in us in the end, especially given how difficult it was chasing banks to get a traditional loan or trying to get funds from grants.” 

“It’s a sigh of relief and a comfort knowing that we are able to maneuver through the financial the obstacles that come our way,” said Allen. “It’s so much easier to get funded with Pipe. We’ll continue to use Pipe no matter what stage we’re in. It’s unbiased capital - Pipe just looks at the hard data and makes a decision on the health of the business.”

Since signing up with Pipe, Love Circular has utilized the trading platform on a monthly and quarterly basis to fuel and supplement further growth. The company has used the capital to scale their bootcamp initiative, scale new hires, and launch a new flagship course. With the power to grow on their terms, Love Circular is well on it’s way to raise equity without compromise.

Manchester-based UX/UI bootcamp Love Circular leveraged Pipe’s unbiased capital to scale to 2x revenue fast

When bootstrapping founders hit a growth roadblock, they need to find new ways to access capital. Love Circular found success with Pipe, and you can too.

How Love Circular 2x'd revenue w/recurring revenue financing

Case Study: How Love Circular 2x’d their revenue with recurring revenue financing

How Love Circular 2x’d their revenue with recurring revenue financing

, a stakeholder management and reporting platform used by over 2,000 businesses. In the course of his day-to-day, he’s helping solve bottlenecks in the information entrepreneurs need to share with their investors and potential investors.

Although Visible has helped loads of entrepreneurs, team members, and investors spark engagement through the reports its service has generated since 2014, that didn’t make Visible exempt from the same snags and complexities wrapped up in managing their own growth.

In the rear-view, Mike remembers a “burdensome process” of “using my own money, trying to find the cheapest flights, cheapest rental cars, cheapest everything and flying across the states trying to pitch people for money.”

For each and every hard-won lead Visible explored, Preuss said, “the process might take months, if not more than months, and you’re trying to close capital in weeks… a lot of times, it might be a waste of time, or they might not be the right fit.”

This trial-and-error process isn’t unique to Visible—it might sound familiar to anyone who’s tried to start or grow their own company. When it comes to 

, it can be, as Mike says “complex” and “opaque”—and rejection is often a grudgingly accepted part of the deal.

With 70% of their customers on monthly subscriptions, 

 right as the platform emerged—in fact, Visible was an early customer on Pipe’s trading platform. He quickly dug in to the opportunity for Visible to take monthly customers, and treat them as if they were annual customers, creating all kinds of new ways to invest and grow their business.

The Results: 80% growth for Visible, and a new relationship with the future

Mike says Visible grew 80% in 2021 without “burn[ing] a single dollar.” Using Pipe each month has not only given Mike a much faster and more streamlined way to 

 but also new ways to think about financing many aspects of the business, from growth to new hires and marketing campaigns. 

By reframing monthly and quarterly contracts as an annual value, Visible has tapped into capital without dilution or restrictive debt. And Mike says it dramatically shifted the company’s relationship with its own future. 

We’re able to think in years and not months because of Pipe

… Pipe’s been incredible for helping us keep control of our own destiny.” 

A new way to access capital has enabled Visible to think differently when it comes to hiring employees or launching marketing campaigns.

Learn how Visible.vc was able to grow their company 80% in one year without burning their cash reserves by using Pipe's growth financing.

Case Study: How Visible.vc grew 80% in one year without burning a single dollar

Say you run a startup that’s found traction and you want to keep growing. As the founder, CEO, or CFO of the company, you’ve probably spent some time thinking about the best way to finance your growth goals:

But things aren’t quite like you thought they’d be when you started your last round of planning. Due to a host of factors, markets all over the world are in a state of flux, leaving business and startup financing in limbo too. So what should you do?

First, take a breath. Then, take a look at the current economic climate for companies looking to secure financing—and consider how you can get strategic about building a resilient capital stack while taking the particulars of your business into account.

The current startup financing environment 

Founders and CFOs of equity-track businesses looking for the next round of venture capital have all heard the rumblings: Access to VC for post-seed-stage companies is tightening  as many investors are limiting their deployment of cash in a wait-and-see manner. Put simply, for many companies, raising a round today is tougher than it was yesterday—and if you can land a deal, it may not be a great one. 

If you didn’t already have contingency plans in place to access cash if venture funding doesn’t come through, then you’re probably among the founders and CFOs trying to think through alternative forms of financing. 

 break-even, and make the current money they have last without knowing when they’ll have access to more. Some are figuring out how to have a successful conversation at the more-challenging negotiating table. And just about everyone is thinking about their options for accessing capital while we see how the markets shake out.

How your capital stack can help you weather the storm

Founders and CFOs can get ahead of the challenges presented by a difficult equity market (and general economic question marks) by being especially strategic about how they finance the company, whether they’re aiming for growth, cementing stability, or balancing both. 

And one way to do that is by taking a fresh look at all your financing options, starting with the company’s current capital stack—and exploring what you need to round it out and optimize for resilience.

, and other funding and capitalization methods used to finance a company’s overall operations and growth. Your capital stack can include traditional financing methods like angel and seed round investments, your Series A and beyond, bank loans, 

 (also known as revenue-based financing or RBF). It can also include alternative financing methods, like recurring revenue financing from Pipe.

Why think of your financing as a capital stack? Because businesses in different industries and at different stages of their lifecycle may need various capital strategies to reach their goals.

Learn more about more types of  business financing, including SaaS financing, in our guide to building your startup’s capital stack. 

Cost and risk of different capital options

Each type of capital plays a different role in the capital stack. 

arises from ownership shares in a company and claims to its future cash flows and profits, and is often used for major investments with a longer-term ROI, like 

 comes in the form of bond issues or loans (whether venture debt, startup loans, or beyond), and can help you finance operations and initiatives without 

, as long as you have the predictable cash flow to reliably service the loan payments. Uniquely, 

through Pipe's trading platform lets you fund growth and operational needs by treating your recurring revenue as a tradable asset so you can access dilution-free capital. (More on that to come.)

So how does repayment work? Returns on investment are repaid starting at the bottom of the stack. The higher up the in stack the investor or lender, the bigger risk they incur—and typically the more costly their capital.

Equity is always at the top of the stack—the pay back is slower, but the cost to your company can ultimately higher if the value of your company grows. While equity investors hope to get a big return from successful investments, they often wait years to see that value materialize—and if the company fails, they won’t be paid back at all. Big risks, but big potential rewards for them—and big capital infusions, but big potential equity loss for you.

Below that layer, debt-holders like banks are more certain of repayment, and often take a slightly smaller reward for their lower risk level, typically in the form of interest and fees.

Traditional financiers—think: lenders and investors—generally want to see where they fit in to your capital stack to see where they are in your hierarchy of funding. This helps them calculate their potential return on investment versus level of risk—and may impact your cost of capital. 

What founders should consider when financing a business

A big part of your job as a founder or CFO is to determine the best capital stack for your goals. What that means will vary, but often it translates to figuring out how to minimize the equity you give away—and the restrictions you take on—while still enabling growth and maximizing profits.

For many companies, selling some equity is the usual course of action to take at certain times during the business’s journey. For other companies, equity is off the table, for whatever reason—and for those folks, taking on debt has traditionally been the move. But during an economic downturn, both equity and debt can come with less favorable terms—including things like higher interest rates on business loans, more restrictive covenants, and less cash on the table in a funding round.

In a tricky market, consider what capital decisions will enable your goals today—and set you up for financing success tomorrow, or whenever the markets next shift. Some key things to keep in mind are:

Recurring revenue financing can change the game

, which is ultimately a loan based on your revenue streams, recurring revenue financing treats your revenue as a tradable asset that you sell to investors.

If your company generates income from recurring revenue streams, then recurring revenue financing (or RRF) could provide a great opportunity for you to access the capital you need without giving up ownership shares or taking on traditional, restrictive debt. 

Algorithms perform due diligence almost instantly, so companies can stay agile and 

access capital in hours instead of weeks or months

. RRF can also be a strategic way to capitalize your business when other options aren’t as accessible—or as favorable—to your scenario as they might be at other times… perfect for times like these.

How Pipe’s recurring revenue financing works

Pipe is the world’s first trading platform for recurring revenue. Through Pipe’s trading platform, you can effectively turn your MRR into ARR by pulling forward a portion of your 

—cash you can then use to fund your daily operations and growth goals. 

How does it work? Institutional investors bid on your anonymized revenue streams to buy them like an asset. They don’t buy equity, which preserves your control over your company, nor the underlying customer contract, which means there’s no disruption to your customers’ experience. Instead, they give you up-front capital today at a slight discount in exchange for the right to the cash from those revenues as they come in. This gives you flexible access to capital at a low cost and gives investors stable, fixed-income–like returns.  

Once you sign up to trade on the Pipe platform and connect your accounts you can receive a trading limit (how much capital you can access at a given point in time) and bid price (that’s how much capital you can access right away and at what price). Receiving a trading limit and bid price is not an obligation to trade, and these numbers will be automatically updated each month based on your business’s performance, so you can always see what’s available to you.

Your capital stack doesn’t have to be an either/or decision—traditional and alternative financing, equity plus recurring revenue financing plus venture debt… Today there are more options than ever. When the markets and economy are rocky like they are now, optimizing your capital stack for resilience may mean diversifying to ensure you have options even if one type of capital dries up.

Some pre-revenue and very-early-stage companies self-fund or bootstrap, but many are more likely to be heavily reliant on equity, since they don’t yet have predictable cash flow to pay back other financing. Once a company has revenue coming in, business loans and venture debt are often used between equity rounds to extend runway and finance growth without further dilution. 

For companies with recurring revenue, Pipe is an alternative to loans and venture debt, allowing you to grow your business while holding on to as much equity as you’d like. By leveraging the predictable nature of recurring revenue contracts, Pipe gives you access to capital from institutional investors without the 

 that can come with traditional debt. (Keep in mind that those warrants and covenants aren’t just fine print—they can have real impacts on your business. It’s especially important during times of economic and industry uncertainty to understand their impact, and when they might kick in.)

, which is only available to venture-backed companies, Pipe is available to venture-backed, debt-funded, and bootstrapped companies alike. That means it can work alongside equity or even replace it as your financing source, depending on what you deem best for your business.

With all your options in front of you, you can assess and choose the right source (or sources) of financing at the right time. Whether that means optimizing for something ideal for your stage of business growth, a stack prepared for the current economic environment, or ideally both—having a strategic approach and knowing what you’re working with can help you build a capital stack for the ages.

companies, and more. Want to get started? 

As venture funding gets tougher to come by and the economy gets rocky, it could be time to revisit your capital stack.

Accessing growth financing is more difficult than ever, but there are still options for startups. Here's what you need to know.

Building a resilient capital stack in a turbulent market | Pipe Blog

Building a resilient capital stack in a turbulent market

How to build a resilient capital stack in a turbulent market | Pipe Blog

Earlier today, Harry Hurst shared the following message with his employees

A Message from Pipe Co-CEO Harry Hurst

It was less than three years ago that Josh, Zain, and I set out with an ambitious goal to build the world’s first trading platform for recurring revenue–letting founders, operators, and companies grow on their terms. In this short time, we’ve achieved so much together.

In partnership with you, our amazing team, we’ve put recurring revenue financing on the map and created a category and asset class that’s evolved globally. While it’s no easy task to build a company and scale so fast, we’ve done something exceptional–and we should be extremely proud of what we’ve accomplished.

Together we’ve been able to attract over 22,000 companies to our platform who have connected $7B of ARR to Pipe and have expanded internationally to the UK. This is an incredible feat and one I’m immensely proud of, and it’s only the beginning.

With this initial success, we have kept a close eye on building a sustainable business. We are well capitalized with over half a decade of runway and we are, by far, the definitive market leader in the space. We have a world-class team and a phenomenal product loved by our customers.

As we’ve grown at a lightning pace, I’ve always taken time to think about how best I can serve our mission in a way that continues to unlock my strengths as a founder, while ensuring the company continues to flourish. I’m a zero-to-one builder, not a hardcore operator. We need both. I know that in order to take this company to the heights we know it can reach, we need to continue to build a culture of operational excellence within our team and recruit leaders who have the experience to drive our ambitious vision for Pipe on a massive and even public scale, and that starts at the top. With this in mind, I have some important news to share with you.

I’m excited to announce that we will be welcoming a new CEO to Pipe soon. As part of this process, I will move from my Co-CEO position into a Vice Chairman role, where I’ll focus my attention initially on supporting the CEO search and transition. I’ll continue my work evangelizing Pipe’s mission among our customers and partners while advising the leadership team on long-term strategy and vision for the company.

One of the great advantages of having a Co-CEO that you’ve worked with for almost a decade is that you can build and grow together. There’s an indescribable level of trust in each other to do so. That’s what I have in Josh, who will be moving from Co-CEO into the CEO position in the interim. Josh will continue leading the internal organization as we double down on what our customers need from us as their capital and growth partner. Once the new CEO is announced, Josh will become Executive Chairman, with a continued focus on product and strategy. As part of streamlining our leadership, Usman will also be transitioning to the CTO role. He’s had a tremendous impact on our organization. Zain will also remain deeply involved, both at the board level and in his role as Senior Advisor.

I can assure you all that these changes are the result of meaningful deliberation and thoughtfulness, over an extended period of time, about how to position Pipe for success over the long term. We’re fortunate to be able to make changes from a position of strength, both structurally and financially. We’re taking all the right steps to expand our board and management team, so we can run hard at the opportunities ahead with the best-in-class leadership.

We’re blessed to have an amazing team, a strong customer base, and significant capital. We have kept our burn low, giving us the latitude to be thoughtful about these long-term impactful decisions.

Our highest priority is to take our significant lead in the market and leverage our strong financial position as we build toward our ultimate goal–to become the trading platform for all revenue.

It’s always been about building for decades and I can’t wait to see what this one brings.

Company Conducting Search for New CEO To Expand Pipe’s Market Leadership in Alternative Finance

Pipe Technologies Announces Strategy to Drive Business into Next Phase of Growth

Miami, FLA. – November 22, 2022  – Pipe, creator of the world's first trading platform for recurring revenues, and its Co-Founders Harry Hurst, Josh Mangel, and Zain Allarakhia announced several strategic decisions designed to best position the company for its next phase of growth.

 As part of the strategic plan, the Co-Founders today announced they have retained True Search to conduct a search for a veteran CEO with significant operational experience, proven leadership, and complementary skill set and perspective necessary to execute Pipe’s mission as it continues to scale.

Harry Hurst, Pipe’s Co-Founder and Co-CEO, is moving from his current position to Vice Chairman of Pipe to support the CEO search and transition. Co-Founder and Co-CEO Josh Mangel assumes the role of CEO and continues to lead the organization. Once the new CEO is announced, Mangel will become Executive Chairman with a continued focus on product and strategy. Usman Masood, currently the EVP of Engineering who has had a tremendous impact on Pipe over the past year, will become CTO. Allarakhia will also remain deeply involved, both at the board level and in his role as Senior Advisor.

In less than three years, Pipe has created the recurring revenue asset class and built a proven and highly active trading platform. Over 22,000 companies have signed up for Pipe and $7 billion of ARR has been connected to the platform. Over 50% of the trading volume on the platform comes from non-SaaS vertical markets including direct-to-consumer (D2C) subscriptions, streaming services, service-based businesses, and more.

Co-Founder Josh Mangel said, “Harry, Zain, and I launched Pipe because we knew there was another way – a better way – for businesses with recurring revenue to secure financing. In partnership with our amazing team at Pipe, we’ve put recurring revenue financing on the map. Today we are excited to announce our strategy to achieve our next phase of sustained, long-term growth.”

Co-Founder Harry Hurst remarked, “While the three of us will still all be involved in Pipe, of course, we acknowledge the company needs a veteran and experienced operational CEO to drive the business forward to even greater heights.”

In February, Pipe also closed its first acquisition of Purely Capital, a media and entertainment financing company, which now serves as the Media & Entertainment division on the platform to help producers, rights owners, and distributors drive immediate up-front revenue from their long-term licensing contracts from investment-grade streaming services and broadcasters, including Amazon, Netflix, and Disney. Pipe Entertainment is one of the fastest-growing verticals on Pipe’s platform.

“We have achieved a tremendous amount as a company in a short period of time and have helped entrepreneurs scale and grow their businesses on their terms,” said Hurst. “Pipe is well positioned, and unlike many companies in this challenging environment, we have the resources and half a decade of runway to make long-term, strategic decisions from a position of strength to ensure we are continuing to drive further value to our customers and investors. At this stage in Pipe’s lifecycle, it is critical that we have an operational leader with the experience to drive Pipe’s ambitions and long-term vision to scale, and I am excited for that person to usher in the next stage of growth and innovation for Pipe.”

“Access to non-dilutive operating capital is a significant challenge for businesses across industries, especially technology companies at every stage and size, and Pipe’s approach to unlocking the value of recurring revenue for companies is a game changer,” said Logan Allin, Managing Partner at Fin Capital. “Pipe is on an incredible trajectory, and we are grateful to Harry, Josh, and Zain for the vision and leadership that has established Pipe as the clear category leader. We’ve always been supportive of the founder's long-term ambitious goals and plans to bring on an experienced operational leader to continue the tremendous journey ahead.”

Pipe is a trading platform that enables entrepreneurs to grow their businesses on their terms. By treating revenue streams as an asset, Pipe allows companies to transform their revenue into up-front capital, instantly. For entrepreneurs, that means more cash flow for scaling their businesses without dilution. For investors, Pipe has unlocked the largest untapped asset class, revenue. Whether you're an entrepreneur or an investor - Pipe is growth on your terms. To learn more, visit 

With unlimited PTO, flexible working hours, and a globally distributed, remote-first team, Pipe rises to #4 in the sector. 

Pipe Named an American Banker Best Place to Work In Fintech for Second Year

For the second year in a row, Pipe has been recognized as one of the top fintech companies to work for. After coming in #6 on the 2021 list, Pipe moved up to the #4 spot on American Banker’s 

While remote work has been a challenge for many companies throughout the pandemic, Pipe publicly launched the world’s first recurring-revenue trading platform in June 2020 and has built a remote-first and fully distributed company from day one. That remote ethos has helped them attract and retain top talent from around the world, with team members currently distributed across North America, the UK, Eastern and Western Europe, Central Asia, and Australia. 

Between the 2021 and 2022 awards, Pipe’s team of “plumbers” grew from 30 to just over 100, with about half in the US and the rest distributed internationally. 

“Our intention has always been to build a truly remote team and understanding that we’re not trying to [just recreate] in-office norms,” said Anna Moghaddam, Director of People Operations. This has meant embracing people-first company norms, like flexible work hours, unlimited PTO, high-quality health benefits and family leave, and supporting work/life balance with company holidays and perks like “Summer Fridays.” 

“The flexibility and freedom our people have to be able to work from anywhere also means we [strive to] continuously raise the bar for our overall communication—company-wide and individually,” said Moghaddam.

Pipe has built a globally distributed team in order to find the best talent to build category-defining liquidity infrastructure for recurring revenue businesses. Pipe’s cash compensation package is based on a "work from anywhere” philosophy, giving employees the flexibility to live and work where they choose without impact on their pay.

“A major contributing factor to our remote success so far is that our people are not only excited about our product, mission, and vision, but the opportunity to collaborate with people from all over the world,” said Moghaddam. 

If you’re interested in learning more about career opportunities at Pipe, 

With unlimited PTO, flexible working hours, and a globally distributed, remote-first team, Pipe rises to #4 in the sector.

Pipe named an American Banker Best Place to Work In Fintech for second year

Pipe Named An American Banker Best Place to Work In Fintech for Second Year

Speaking with PYMNTS, Hurst, explored the opportunity for FinTech to step in and connect SaaS companies to financing by treating their subscription contracts as an asset class that can be bought and sold — a strategy, he noted, that brings the value of cash flow predictability to financiers.

Wielding SaaS’s Revenue Predictability For Faster Financing

A little over one year ago, Pipe raised a $6 million seed round led by Craft Ventures to help it pursue its mission of giving SaaS companies a funding alternative outside of equity or venture debt.

This Pipe-ing hot startup just raised $50M to be the ‘Nasdaq for revenue’ – TechCrunch

Pipe Technologies, the one-year-old platform for companies to trade monthly recurring revenue for upfront annual revenue from yield-seeking buy-side investors, announced a strategic financing round on Tuesday consisting of a who's who of individuals and companies to fuel the company's global expansion.

The 'Nasdaq' for trading recurring revenue gets backed by Benioff, Palihapitiya, Shopify

Pipe, creator of a first trading platform for recurring revenue streams, brought in $50 million in strategic equity funding to expand.

‘The Nasdaq For Revenue’ Startup Pipe Pulls In $50M Equity Round

Recurring revenue is rising as its own asset class and one that deserves a new financing model.

The Case for The Recurring Revenue Asset Class

“Software contracts are better than first-lien debt. You realize a company will not pay the interest payment on their first lien until after they pay their software maintenance or subscription fee. We get paid our money first. Who has the better credit? He can’t run his business without our software”- Robert Smith

Recurring Revenue: The Rise of an Asset Class

Today announce that Pipe has acquired Purely Capital, a media and entertainment financing company, and is launching a new Media & Entertainment division on the platform.

Pipe Expands into Media and Entertainment Financing with Purely Capital Acquisition

, creator of the world's first trading platform for recurring revenues, today announced that it has acquired Purely Capital, a media and entertainment financing company, and is launching a new Media & Entertainment division on the platform. This new division will help producers, rights owners, and distributors drive immediate up-front revenue from their long-term licensing contracts from investment-grade streaming services and broadcasters, including Amazon, Netflix, and Disney. The acquisition is a further step in Pipe’s mission to be the trading platform for any company with recurring revenues—regardless of industry—that’s looking to fund its growth on its own terms, without restrictive debt or dilution. 

Streaming services and broadcasters typically license content for two to five years from a production company, distributor, or other rights holder and pay quarterly installments over the length of the licensing period. Production companies and distributors are slowly drip-fed the revenues that they’ve earned, limiting their ability to invest in making or acquiring new content. At the same time, spending and demand for content are at an all-time high, driven by soaring subscriber growth on global streaming platforms. Streaming companies spent $220 billion on content in 2020 and an estimated $250 billion more in 2021—the acquisition of independently produced content accounts for 65.5% of the total spend.

Wayne Marc Godfrey, the founder and CEO of Purely Capital, has assumed the role of general manager of Pipe’s Media & Entertainment Division and has been joined by co-founder Dan Abrams and the rest of the Purely team who will help operate the new division. Wayne is a leading expert in entertainment financing and rights acquisition as well as a prolific film producer. Purely originated the purchases of over 250 titles from its customers, representing over $45 million in revenues. As part of Pipe, Wayne and his team can now further accelerate the business by connecting producers directly with Pipe’s institutional investors on the platform, with the capacity to now fund billions of dollars in revenues.

“Pipe has built the capital markets engine to connect recurring revenue-generating assets to institutional investors seeking yield,” said Harry Hurst, co-founder, and co-CEO, Pipe. “We are excited to announce the acquisition of one of the leading originators of these assets, Purely Capital. We met Wayne and his team a little over a year ago and have watched the incredible job they have done scaling their business with limited resources. Now, operating under the Pipe platform, we’re confident we’ll be able to continue to tap into this $250 billion/year market and provide a host of financing solutions and a truly category-defining service for the creatives and rights owners that make up this exciting market.”

With the acquisition of Purely, Pipe’s institutional investors will bid on producers’ long-dated revenue streams, providing up-front capital, and will be paid back over the course of the license period. This lets producers bridge funding gaps and deliver vital and immediate cash flow to creatives and rights holders. Content producers and distributors now no longer need to liaise with the accounts departments of major global businesses or wait years for the funds to kick start their next production or acquisition. For further information please visit 

“I am honored to be joining the Pipe team to empower media and entertainment companies to seize control of their long-dated revenues, accelerate the growth of their business, and stretch the boundaries of their creativity,” said Godfrey. “I’ve been passionate about finding new ways to help creators with their entertainment financing needs and long believed that the access to financing needed an overhaul in order to turbo-charge creators. Technology is the best solution for this. It drives nearly every other aspect of the entertainment industry, from how content is produced, to how it is distributed and consumed, and it only makes sense to bring finance into the digital age through the incredible platform that Pipe has built.”

Pipe is a trading platform that enables entrepreneurs to grow their businesses on their terms. By treating recurring revenue streams as an asset, Pipe allows companies to transform their recurring revenue into up-front capital, instantly. For entrepreneurs, that means more cash flow for scaling their business without debt or dilution. For investors, Pipe has unlocked the largest untapped asset class, revenue. Whether you're an entrepreneur or an investor - Pipe is growth on your terms. To learn more visit 

Creator of the world's first trading platform for recurring revenues, today announced that it has acquired Purely Capital, a media and entertainment financing company, and is launching a new Media & Entertainment division on the platform.

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