Why Pipe? See what sets Pipe apart from other embedded finance partners

If you’re weighing multiple options or are currently working with an embedded partner and wondering if it makes sense to switch, here are a few reasons Pipe stands out from the crowd.

Launch quickly and easily

In as little as 7 days

• Go to market quickly

• Choose from multiple integration options

• Launch a new product without building anything

• Expand your product suite and add a revenue stream without stretching your resources

With Pipe Capital, launching a new product offering is incredibly fast and straightforward. Our seamless integrations help you accelerate your growth and your customers’ access to the capital they need. Choose from Pipe-Hosted, Embedded UI, and full API options and leverage Pipe’s expertise to transform your financial ecosystem and drive revenue growth effortlessly. We’ll manage all risk and capital markets, so you can launch without financial investment or risk to your business. Our expert team will walk you through integration and support your go-to-market launch to help you get the best possible results.

Achieve higher product adoption

We achieve a 9.4% first month activation rate for our vertical SaaS partners through:

• Superior user engagement

• Simple onboarding

• Robust partner support

• Customizable Go-to-Market playbooks

• Providing capital access to more of your customers with custom underwriting

Our partners report significantly higher activation rates compared to other embedded options, thanks to our tailored underwriting models, expert GTM support, and dedicated revenue team. Our underwriting models can be trained to your customer base—and are based on business performance, not FICO scores—allowing us to serve more of your customers than many competitors. With our comprehensive launch playbooks, you'll achieve optimal customer activation through personalized strategies, including email, direct mail, in-product banners, and more.

Offer a seamless experience your customers will love

Merchants give Pipe a 92 net promoter score

• Pre-approved offers with no credit checks

• Multi-draw structure lets customers take exactly what they need and draw additional funds within the offer period 

• Simple 3-step application process

• Exceptional support

• Transparent payments that flex with sales

• Frictionless UI branded to match your software experience

By embedding with Pipe, you give your customers access to frictionless financing that feels native to your platform. Pre-approved offers, flexible and transparent payment terms, and merchant-friendly support are all reflected in our outstanding NPS score (average NPS is 44 for financial services and 30 for banking according to Customer Gauge). 

Pipe distinguishes itself through three key advantages:

Time to Impact

Competitors: Typically require 1-3 months or longer for frontend development and API integration.

Pipe: Multiple options let you find the perfect balance of speed and customization. Our Pipe-hosted pilot can launch within a few days with no engineering lift. The Embedded UI provides a quick route to unlocking higher funnel metrics, while our full API solution lets you take complete control of the user journey on top of Pipe’s infrastructure.

Ease of Use

Competitors: More rigid and less user-friendly in terms of integration and customization options. Pre-qualifications that are not indicative of final approvals and subject to additional credit checks.

Pipe: Select the embedded option that works best for your timeline and resources, with zero engineering lift for Pipe-hosted. We also offer multiple revenue flow options like Split Pay and FBO, so you choose the right experience. 

Customers can apply in minutes, and payments are automatically handled as revenue flows through your platform. Our multi-draw structure lets them take exactly what they need, returning for additional advances as needed. 

While some competitors pre-qualify a large number of customers, they have a steep drop-off from additional checks. Pipe offers pre-approvals with no additional credit checks, with 98% of pre-approvals translating to full approval.

Growth focus

Evolved Underwriting: Partners benefit from our extensive expertise. We've conducted numerous tests to optimize user experience and funnel metrics from day one. Our tailored underwriting evolves with each partner, while our models continuously learn from partner interactions and direct business. For partners, this translates into more addressable customers, higher conversion rates, and more advances executed.

Embedded GTM Support: While competitors are limited to email campaigns, Pipe offers a range of activation options, including SMS, direct mail, ads, and white-labeled sales support, resulting in superior conversion rates. Our Go-to-Market team is here to help ensure the success of your launch and beyond.

Also Available...

Pipe Business Card: Launch a branded card offering powered by Pipe’s underwriting and integrated UI. Your customers can apply in as little as a few minutes and benefit from unlimited virtual cards, unlimited 1.5% cash back rewards, spend insights, and more. We take care of all the compliance, risk, capital markets, and heavy lifting.

Coming Soon…

Share of Wallet Insights: This feature enables customers to connect additional payment sources, providing valuable insights into wallet share percentages and incentivizing customers to utilize a partner for more of their payment volume. These insights help partners accelerate payment revenue, increase their share of wallet, and improve customer engagement and retention.

Join the Future of Financial Solutions

Partner with Pipe to offer your customers the financial tools they need to grow and thrive. Experience the difference with fast, seamless integration, outstanding activation rates, and exceptional customer satisfaction.