Boulevard Capital: Unbiased access for an underserved industry

Co-founders Matthew Danna and Sean Stavropoulos started Boulevard as an appointment scheduling tool for salons, and it’s grown into a complete client experience platform. Fueled by a deep understanding of the day-to-day needs of barbershop, salon, and medspa owners, they identified one of the biggest gaps in the industry: access to working capital. 

“For years, the self-care industry has been underserved by lenders who understand little to nothing about how these unique businesses work. Traditional small business loans have only been accessible to business owners who don't actually need them. It’s also no secret that the women- and minority-owned businesses that make up a significant portion of the self-care industry have long struggled to access the loans and lines of credit on which small businesses depend, ” said Matt Danna, co-founder and CEO of Boulevard.

Boulevard Capital by the numbers

To help close this capital gap, they launched Boulevard Capital, powered by Pipe. Boulevard Capital lets self-care business owners access the capital they deserve based on what they’ve built. This new style of working capital has been a hit for Boulevard, with over 10% signing up, nearly half of sign-ups requesting capital, and millions advanced in just the first week. Thanks to the seamless process, nearly every Boulevard Capital user who responded to the NPS survey gave a perfect 10. 

Simplified Capital Access: How It Works

For Boulevard users, accessing capital has never been simpler. Pipe’s streamlined process allows them to get pre-approved based on their Boulevard transaction data, so they can access the capital they need without credit checks or lengthy financial histories. This approach not only democratizes access to capital but also aligns payment with the merchant's sales cycles, so they’re never stuck with a high fixed payment during a slow period.

By partnering with Pipe, Boulevard gives the self-care industry:

• Friendly Capital: We offer competitive cost of capital, presenting an attractive alternative to other higher-rate funding options.

• Same Business Day Funding: Qualifying businesses can receive funds within hours after approval, subject to their bank's deposit hold policies.

• Flexible Payments: Payments are a percentage of revenue, ensuring they adjust to the business's sales cycles.

• Transparent Pricing: One straightforward fee paid over time, with no hidden costs, interest, or requirement for personal collateral.

Expanding Opportunities: Launch Capital in Your Industry

Boulevard is a great example of how vertically focused Payfacs and ISVs can bring capital access to industries that need it most. Pipe’s mission is to expand access to unbiased capital for SMBs. No one knows SMBs better than the vendors that serve them, and there’s no better place for them to access capital than the platforms they use to run their businesses every day. Pipe’s infrastructure is designed to embed seamlessly, offering capital access to your merchants with just a few clicks, all while feeling native to your platform.

Partner with Pipe

Embedded capital solves the biggest problems SMBs face in almost any industry; access to working capital. Ready to unlock growth for your customers, while also growing your GPV and increasing user loyalty? Schedule a demo with us today.