Housecall Pro unlocks small business growth with embedded financing

Challenge

Traditionally, businesses like the ones served by Housecall Pro have struggled to access the financing needed to grow their businesses—running into long application processes, credit checks, and excessive paperwork.  Because Housecall Pro aims to be the only software that their customers, or “Pros,” need to succeed in every facet of their business, they began looking for a solution that would expand the availability of business financing to more of their Pros. Their diverse customer base meant that they required a partner with broad geographic reach that could seamlessly integrate financing options into their existing platform.

Solution

The team selected Pipe after a comprehensive review of the major players in the embedded finance space. Pipe stood out not only due to its user-friendly interface, but also for its ability to launch rapidly and scale up quickly. The prebuilt dashboards were also a key differentiator, enabling Housecall Pro to monitor performance and make informed decisions without having to build custom reports from scratch. 

During the pre-pilot stage, Pipe demonstrated a strong ability to pre-qualify Housecall Pro’s customer base—underwriting Pros across multiple industries, exhibiting differing revenue patterns, and possessing a variety of capital needs. Moreover, the Pro community also showed tremendous interest in the offering, indicating that a partnership with Pipe could drive significant business impact. 

“Pipe’s strong leadership and track record of success gave us the confidence in their ability to develop solutions tailored to the unique needs of our industry,” said Valentina Durand, Vice President of Fintech at Housecall Pro.

Results

Once the decision was made to move forward with Pipe, development was complete within just a few weeks. “The collaborative partnership—including real-time support through shared communication channels—enabled a fast go-to-market launch and smooth implementation,” said Durand. 

The partnership with Pipe has delivered significant business benefits for both Housecall Pro and its customers. Now, they’re able to give more Pros access to financing that previously may have been out of reach—cutting down on the time and complexity of traditional financing. This, in turn, enables Pros to invest in growth and resources they wouldn’t have been able to otherwise. 

By offering a simple, fast, and accessible financing option within the existing platform that its Pros use and love, the company is driving increased customer satisfaction and loyalty. “Our mission is to champion our Pros to success, and Pipe allows us to do just that. With just a few clicks, our Pros can secure the funds they need to invest in their business, whether it’s for marketing, new equipment, or covering payroll during slower seasons. This gives them confidence and peace of mind, knowing they can keep their business moving forward,” said Durand. 

Partner with Pipe

Embedded capital solves the biggest problems SMBs face in almost any industry; access to working capital. Ready to unlock growth for your customers, while also growing your GPV and increasing user loyalty? Schedule a demo with us today.