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The Definitive Guide To Growth Financing

When it comes to growth financing for your startup, there are a variety of options available. Each has its own benefits and drawbacks.

Finance your BusinessFinancingGrowth

By Pipe 6 Min Read — April 27, 2023

When it comes to growth financing for your startup, there are a variety of options available. Each has its own benefits and drawbacks, so it's important to understand your options and choose the right type of growth financing for your business. 

In this post, we'll explore the different types of growth financing, discuss the pros and cons of each option, and help you decide which one is right for your business.

What is growth financing?

Growth financing refers to capital invested in a company in order to fuel its growth. It’s essential for startups as it allows them to scale their businesses and bring their products or services to market. 

It can come in the form of equity financing, when investors provide funds in exchange for an ownership stake in the company, or debt financing, when a lender provides funds that must be repaid with interest. 

There are also non-dilutive growth financing options like Pipe’s recurring revenue financing, which allows you to trade future revenue streams for up-front growth capital. Whatever the source, the common theme is the use of funds to finance the growth stage of your company. 

What are the benefits of growth funding?

There are a number of benefits associated with growth funding for businesses. 

The primary benefit is that it can help businesses scale operations and enter new markets faster than they could without external financing, leading to increased profits and improved competitiveness. 

The goal of this expansion is to reach more customers and grow revenue and market share, but it takes time to start bringing in that revenue. Growth financing gives businesses the up-front capital to make the jump to the next level.

For example, if a company is looking to expand into a new geographic area, they may need funds to hire additional staff, launch marketing campaigns targeting that new area, and possibly open a new office. All of this will take place before bringing in new revenue from the area, and growth financing makes this possible. 

Growth financing can also be used to help fund day-to-day operating costs, so founders can focus their attention on the challenges of growing without worrying as much about short-term cash flow.

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Are there any risks associated with taking on growth funding?

As with any business venture, there are some risks associated with taking on growth funding. 

One of the main risks is that businesses may struggle to repay the investment if their growth objectives are unsuccessful. This could lead to financial difficulties and potentially put the business at risk. Businesses should be in a healthy position and deploy their funds wisely in a way that will generate predictable revenue increases.

Also, businesses need to be aware of the terms of any funding agreement, as this can have a significant impact on future cash flow and profitability. 

Why is it important to choose the right type of growth capital?

Choosing the right type of growth funding is critical for any company. 

Equity financing can provide the capital necessary to scale quickly, but it can also lead to problems down the road if investors want to take the company in a different direction than the founders. Even if the majority of equity is still held by the founders, dilution can have serious impacts on future profits. 

Debt financing is often a more sustainable option, as it doesn't dilute ownership and gives business owners more control, but it may not provide as much capital up front. Companies in the early stages, or those without many physical assets like SaaS companies, may have trouble getting traditional debt financing at all.

Ultimately, it's important to weigh the pros and cons of each option carefully before making a decision. Consider how much capital you need, how quickly you need it, how it will be used, and what you’re willing to accept in terms of dilution, restrictions, and warrant coverage. What are the different types of growth funding?

As mentioned earlier, there are many different types of growth financing available. Equity financing can provide a large amount of capital, but the dilution can potentially make it very expensive in the long run. 

For companies that don’t have predictable revenue (or are pre-revenue) equity may be the only option. Equity investors are looking for future value and profits, rather than immediate cash flow, so they don’t expect repayment on the financing right away like other alternatives.

Loans are typically a non-dilutive option (although some do come with warrants), but they can be restrictive and many lenders only work with certain types of businesses. Products like revenue-based financing can also fit under the umbrella of loans, although they are packaged according to the revenue of the company. If your revenue grows, your payments will go up as well, but you’ll also be protected against dips in revenue with a shrinking monthly payment. 

Loans are non-dilutive, but you’ll need to be in a position to make regular repayments. Lenders will want to see proof of revenue and cash flow sufficient to support a payment schedule. In some cases, lenders also have covenants specifying exactly how you can spend the capital, which can be very restrictive.

How can businesses access growth funding?

There are a number of ways to access growth funding. One option is to approach traditional financial institutions such as banks or venture capitalists. However, these options can be difficult to secure, particularly for small businesses. Another option is to utilize government grants or loans specifically designed to support business growth.

Finally, startup founders can access growth funding via modern capital platforms like Pipe. Pipe helps businesses secure growth funding through a fast, frictionless platform. After signing up, companies can securely connect their live data, eliminating much of the paperwork associated with traditional financing and speeding up the process. Pipe's capital offers are based on the health of the company’s finances, allowing you to exchange future revenue for up-front growth capital. 

You can accept as much or as little of the offer as you want, and the balance will remain available until the offer expires. There is no obligation to accept your offer and zero dilution, with offers based solely on your company’s health.

How can businesses make the most of their growth funding opportunities?

There are a number of ways in which businesses can make the most of their growth funding opportunities. It’s important to have a clear and concise business plan which outlines the company’s growth strategy. This will give potential investors a better understanding of how their investment will be used, and help to convince them to provide funding. 

Will you use the funds to hire and expand your team?

Will you scale up your marketing efforts to acquire new customers?

Will you bring a new product or service to market?

Whether or not your financing source requires a written plan, it’s important to know how your funding will be used to make sure you get a solid return and can manage repayment schedules and return profiles.


Financing is a critical part of any business, and there are a variety of different ways to finance your company. Growth financing can provide you with the capital you need to grow rapidly while staying healthy. There are both pros and cons to growth financing, so you need to weigh the benefits against the risks before making a decision.

Whether you’re looking to increase sales, hire new employees, or expand into new markets, growth financing can help you grow your company faster.

If you're ready to scale your business and consider growth financing through capital investment, be sure to check out Pipe.

Disclaimer: Pipe and its affiliates don't provide financial, tax, legal, or accounting advice. What you're reading has been prepared for knowledge-sharing and informational purposes only. Please consult your financial and legal advisors to determine what transactions and decisions are right for you and your business.

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