How Pipe's fast implementation powered the successful launch of Priority Capital

Your customers want more. As they raise their expectations for new products and services, the ability to implement solutions quickly can be a game-changer. 

At Pipe, we understand the importance of speed and efficiency. We‘ve designed our implementation process to help partners launch embedded financial products as quickly as possible. To see how that implementation process works, we’ll look at the launch of Priority Capital, a working capital solution powered by Pipe inside Priority’s unified commerce software suite.

The challenge

In a competitive economy, time-to-market is critical. Companies that can quickly implement and integrate new solutions gain a significant competitive edge. Lengthy implementations result in wasted tech resources, lost revenue opportunities, and delayed customer satisfaction and retention. 

Traditional implementation processes—taking anywhere from six weeks to six months—become an expensive and tedious process. Building a new financial product in-house takes even longer, pulling resources away from your core focus. Depending on your team's expertise, it may not even be possible without bringing on experts in capital markets, risk, and compliance.

This is where embedded Capital-as-a-Service, like Pipe Capital, comes in. Our embedded offerings can help you avoid strained resources and the risk of falling behind competitors, all while making you a go-to solution for your customers. 

Fast embedded implementation with Pipe 

Our partnership and implementation process is designed from day one to help you launch a new financial product quickly and seamlessly. Here’s how we do it:

Initial consultation

Our journey begins with a comprehensive consultation to understand the specific needs and goals of our partner. Every software company is unique; our expert tech team and highly experienced revenue team will help identify the perfect fit for you and your customers. This step is crucial in tailoring our solution to meet their unique requirements and setting the stage for a successful implementation.

Pipe-hosted pilot

Unlike competitors who can take months, our Pipe-hosted pilot can launch within a week, with no engineering resources needed. This pilot phase allows our partners to quickly see the benefits of our solution in action without a significant up-front investment. Get real-time feedback and see how our outstanding activation strategies work for your unique customer base.

Embedded UI 

For partners looking to unlock higher funnel metrics quickly, our Embedded UI offers a seamless integration option. This option allows you to embed our proven user experience directly into your software with minimal engineering investment, so your customers can access capital seamlessly, without ever leaving your platform. While the Embedded UI can be embedded quickly and easily, it’s also customizable, allowing you to match the UI with your brand for a smooth, native experience.

Full API solution

For those seeking more customization, our API-only solution allows you to build your own user experience, powered by Pipe’s infrastructure, through a few simple API calls. We provide dedicated engineering resources to ensure a smooth and efficient integration, empowering our partners to co-design their own capital offerings with maximum flexibility.

Case study: Priority’s success with Pipe

To illustrate the effectiveness of our fast implementation process, let’s take a closer look at the launch of Priority Capital, one of our first embedded partners.

Background

As a leading provider of unified commerce solutions, including payment processing and banking services, Priority wanted to expand their product suite to include capital. They knew access to capital was a significant barrier for many SMBs. They’d previously offered capital from other providers but weren’t satisfied with the results. While they have a large team, they also knew building a capital product in-house would pull focus and resources away from their core competency, so they started looking for a new fintech partner.

Challenges

• Extended implementation times with previous providers

• High APRs and customer satisfaction issues with other solutions

• Limited flexibility in customizing and lack of GTM support

Implementing Pipe Capital

Priority launched a Pipe-hosted pilot, allowing them to quickly assess the appetite of their customers and gain user feedback without tying up engineering resources. Based on the ease of implementation, NPS feedback, and activation rates, Priority quickly moved to the Embedded UI, allowing customers a more seamless, native experience inside Priority’s platform.

Results

Looking back at a successful launch, Priority was able to deliver a brand new product to their customers in weeks, with minimal engineering resources needed. Within just the first two months of launching the embedded UI, Priority saw:

• Attach rate increase by ~30% with Pipe’s tailored go-to-market strategies

• >85% of signed-up customers accept a capital offer 

Advantages of Pipe’s fast implementation

The success of Priority Capital isn’t a coincidence. Our fast, frictionless embedded financing offers several advantages:

Time to impact

Our fast implementation process ensures that partners start benefiting from our solutions almost immediately. This time to impact is a critical differentiator, enabling businesses to quickly adapt and thrive.

Know-how and expertise

With extensive expertise and numerous tests conducted to optimize user experience and funnel metrics, Pipe offers unparalleled know-how from day one. Our activation options, including SMS, direct mail, ads, and white-labeled sales support, result in superior conversion rates. Our expert team also manages all capital markets, risk, and compliance needs, so there’s no added burden on your team and no risk or capital investment for your company.

Ease of use

Pipe Capital is not only easy for your customers to use, it’s also easy to launch. With no engineering needed for the Pipe-hosted pilot and minimal needs for the Embedded UI, you can be up and running in weeks without distracting from the work your team is currently doing. 

Comprehensive support

From marketing materials to technical assistance, Pipe provides comprehensive support to ensure a smooth and efficient implementation. Our partners benefit from complete marketing materials, including email, landing page, and sales deck content, simplifying the process.

Conclusion

Pipe’s fast implementation process sets us apart from the competition, ensuring our partners can start benefiting from our solutions almost immediately. With extensive expertise, ease of use, and comprehensive support, Pipe is the ideal partner for businesses looking to thrive in a rapidly changing market.

Ready to experience the benefits of Pipe’s fast implementation process? Visit pipe.com/for-partners to learn more about our offerings, or contact us directly to discuss how we can help your business achieve its goals.